Marketing Manager

Shawn Lance

*** *** ****** *: 408-***-****

Gilroy, CA 95020 *********@*****.***

Sr. Product Marketing Manager

Results-Oriented with the proven experience managing products,

brands and marketing operations

Summary

. Track record of creating and implementing strategies for B2B and

B2C that build channel relationships, brand recognition, and build

customer loyalty. Manage marketing department and cross-functional

teams.

. Strong experience with product management, MRD's, new product

rollouts, press relations, collateral, videos, lead gen, website

management including Google Analytics, SEO, SEM and HTML. Familiar

with graphic design programs.

Work Experience

Marketing Manager FP International 2009 - Current

. Product Manager for product with 280% growth over last two years.

Forecasting, pricing and channel management

. Organize product launches and manage complete life cycle, FMEA

trained, develop effective business plans

. Drive marketing campaigns to develop awareness and grow revenues.

Responsible for pricing, margins and ROI

. Lead Generation Management with ROI tracking. Write press releases

and develop media relationships

. Web management for two corporate sites. Develop SEO, CPC and

Social Media campaigns. Increased traffic 385%

. Develop marketing positioning, branding, collateral, press

releases, videos, PPT, email campaigns

. Part of senior team for Sustainable Initiatives. Develop marketing

efforts to establish Green Leadership

Sales & Marketing Manager Quartz International start-up

environment 2004 - 2009

. Grew reseller network 2005: increased 250% over previous year;

2006: increased sales 60%

. Design and write company brochures and company literature

. Design, build and maintain company website. Develop partnership

marketing strategies and SEO initiatives

. Develop Pricing for sales channels

. Manage new dealer network with training and documentation

development

. Manage new product launches and product life cycles

. Project Management, ensure high levels of quality and on-time

delivery

Marketing Director Spire Controls Inc., start-up environment

2002 - 2004

. Oversee strategic planning and implementation of all marketing

programs of Industrial PCs and touch screen products

. Provide strategic direction for product positioning and branding

issues.

. Develop, manage, execute advertising strategies from concept to

production for print and web based campaigns

. Act as senior spokesperson for products, capable of driving media

opportunities

. Web SEO Management, maintained ranked positions for more than 18-

months "within top 3" on Google and Yahoo for search categories

critical to organization. "Flat Panel Monitors, Touch Screen

Technology"

. Through SEO development able to track over 30,000 targeted users

per month via website

. Wrote application stories to promote customer use of products

"Control Solutions Magazine, July 2002"

Director of Sales & Marketing Contec Microelectronics USA Inc.

1996 - 2002

Product Manager

. Exceed sales goals, 1999: increased sales 32% over previous year;

2000: increased sales 27%

. Ads received Highest Readership Award in USA and Europe "I&CS

Magazine 1996, IAN Magazine 1999"

. Received Product Excellence Award "IAN Magazine, April 2001"

. Interviewed by Fortune Magazine's Science and Technology Editor

for high-tech article

. Accountable for meeting corporate quarterly sales goals, managing

sales team, Dealers, and VARS

. Responsible for product marketing for over 350 products: flash

memory, touch screen displays, PCs, Thin Clients, etc.

. Responsible for forecasting, budgeting and reporting

. Analyze customer needs and Interface with internal engineers

throughout development cycle

Education

Masters of Business Administration, San Jose - UOP

BS Advertising, SJSU - Honors competition, national campaign for

Visa

Internship: Maxtor Hard Drive Company

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