michael a. pearrow

*** ***** ****** . **********, ************

412-***-**** . Email: acedz0@r.postjobfree.com

- Sales & Marketing Executive -

Director of Sales and Marketing ~ Sales and Marketing Manager

Dynamic, astute, marketing and promotions management professional with a 15

plus year record of achievement and demonstrated success authoring

compelling marketing pieces and creating business boosting positions.

Gifted in maximizing the impact of programs, forming mutually beneficial

partnerships, and negotiating profitable agreements. Proven marketing and

promotions leader who provides critical leadership to the corporation and

executive team. Adept at locating, acquiring and developing stellar staff.

Demonstrated ability to learn and teach new concepts, easily adapt to

change and manage multiple simultaneous tasks. Effective team builder and

leader who understands the necessity to develop and train an effective

staff.

CORE COMPETENCIES

( Marketing Methodology ( Training and Mentoring ( Promotional

Collateral

( Strategic Planning ( Budgeting & Forecasting ( Client

Relationships

( Branding Initiatives ( Team Building ( Video Editing

- SELECTED CAREER ACHIEVEMENTS -

. Cultivated and fostered relationships with clients.

. Won an Emmy Award in 2009 for a promotions campaign - FSN Pittsburgh

"Smell Test".

. Instrumental in the rebranding of FSN Pittsburgh to ROOT SPORTS; created

promotional on-air look.

. Ensured coordination of inter-departmental in-house sales production and

features with ad sales, affiliate sales, and community partners.

. Authored, produced and edited on-air spots to promote live games and

shows for radio and television.

. Increased viewership through creation of compelling daily topicals.

. Coordinated product marketing and social marketing activities for radio

and television.

. Created copy intended to engage, attract and sell.

. Gained expert knowledge of media production and promotions.

. Honored with numerous awards and nominations from the East Texas Ad

Federation and the Ohio Valley National Academy of Television Arts and

Science.

- PROFESSIONAL SUMMARY -

Oversaw the strategic planning for all on-air promotions. Orchestrated

scheduling of on-air logs and regional promotion inventory. Created

branding material and pieces during network formatting switch. Attended

daily news meetings to ascertain which stories were worthy of teaser pieces

to attract the largest audience to nightly broadcasts. Constructed high-

profile pieces during ratings weeks to drive audience to special reports.

Wrote and post teases to station websites. Developed and ensured adherence

to annual departmental budgets. Managed the daily schedule of promo

producer. Cultivated and directed client accounts. Ensured client

satisfaction. Updated logs due to inventory changes. Championed the use

of sponsor opportunities and special programs to drive viewership.

Produced and edited video sales presentations and proof-of-performance

reels for prospective and current clients. Tracked and reported performance

metrics to management. Liaised with internal and external client groups.

Forged relationships with key decision makers at client accounts.

Recruited, hired, trained and motivated staff.

Michael A. Pearrow . acedz0@r.postjobfree.com . PAGE 2

(CONTINUED FROM PAGE 1)

- EMPLOYMENT HISTORY -

WTAE, Pittsburgh, Pa . 2012 - Present

An ABC affiliate in Pittsburgh, Pennsylvania.

Writer - Producer - Creative Services Editor

ROOT SPORTS/FSN, Pittsburgh, Pennsylvania . 2008 - 2011

Regional sports television network owned by DirecTV.

Promotions Manager (2008 - 2011)

Promotions Writer - Producer - Editor (2008 - 2009)

WLWT, Cincinnati, Ohio . 2001 - 2008

An NBC affiliate in Cincinnati, Ohio.

Senior Producer - Creative Services

wwcp/watm, Johnstown, Pennsylvania . 1997 - 2001

The Fox-affiliated and ABC-affiliated television station for the West

Central

area of

Pennsylva

nia.

Senior Promotions Producer

KFXK, Longview, Texas . 1993 - 1997

The Fox affiliate of Longview, Texas.

Senior Commercial Producer

- EDUCATION & AFFILIATIONS -

DeVry Institute of Technology, Irving, Texas

Kilgore Community College, Kilgore, Texas

Wide Orbit Promo Training, Pittsburgh, Pennsylvania

Adobe After Effects Training, Pittsburgh, Pennsylvania

Contact this candidate