Sales Manager

L isa R. Youman

*** ****** **, *** **, Brooklyn NY, 11222 774-***-**** **********@*****.***

Business and Retail Experience

Fab.com, New York, New York

Director Merchandise Planning & Analytics – Home Oct 2013– May 2014

Manager Merchandise Planning & Analytics – Home Nov 2012– Oct 2013

• Created & presented 2014 strategy to entire company & CEO for K i tchen & Tabletop and Home

Accents vertical addressing sales plan f low, the future of assortment planning, contribution

margin, needs from other teams to enhance workflow & customer experience, and immediate

foreseeable r isks

• Grew home essentials from 18% of total Fab sales to 25% by focusing assortments, implementing

p ricing strategies, and introducing the concept of basic goods, seasonality, markdowns, and a

p romotional cadence

• Owned all financial and analytical roles in the merchandising business: open to buy, receipt

p rojections, tops down sales forecasts, bottoms up assortment planning, in season pricing

s trategies, etc.

• Managed home planning team by creating processes to streamline workflow, leading ini tiatives

and setting clear goals: weekly reporting, inventory buy logic, collaborative buying & planning

meetings, assortment planning

• Spearheaded the t ransition from a f lash sale model to an everyday design store by creating a core

assortment with quarterly f lows of newness

• Created a basic replenishment workflow in Excel to maximize turns and worked with product team

to automate process

Macy’s, New York, New York Sept 2006 – Nov 2012

Associate Buyer – Tabletop/Crystal Stemware & Glassware Apr 2011 – Nov 2012

• Determined assortment strategy, including regular priced i tems and promotional volume drivers,

based on current market opportunities resulting in improved department t rend by 5pts in

comparative programs during Spring 2012 from the annual 2011 t rend of -7% by driving sales

t hrough exploitation of t rending barware with int roductions of new programs

• Created a pricing strategy for assortments, implementing action plan in season, evaluating results,

and putt ing corrective measures in place

• Completed pre-season forecasts and evaluated all components (stock levels, markdowns, margin,

etc.) to determine top line sales targets, incorporating last year data and current t rends

• Developed advertising plans to drive strategy, managing plan from concept to direct mail, press,

and television

• Negotiated vendor support to achieve 2011 gross margin%

Associate Buyer – Confections Aug 2009 – Apr 2011

• Collaborated with vendors to develop exclusive product for seasonal assortments including both

b rand name and private label options, from prototype through final product

• Grew primary brand in 2010 2% over LY with the addition of a register promotion during high

t raffic days, exploitation of a key i tem bar pack at a price point, and an expansion of limi ted

edition t ruf f les

• Positioned key i tems in f loor sets and marketing to see positive growth; sales growth of the key

i tem Moose Munch drum during holiday 2010 increased 26% over LY.

Assistant Buyer – Diamond Wedding, Solitaire, and Men’s Jewelry Sept 2006 – Aug 2009

Filene’s, Boston, MA May 2005 – Sept 2005

Intern-Young Men’s Bottoms

Education

Bentley College, Waltham, MA

Bachelor of Science, Marketing, Graduated May 2006

• GPA 3.5 Cum Laude

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