Project Manager Marketing

Molly Gannon Yant

** **** ****** • LaGrange Park, IL • 60526

aced0q@r.postjobfree.com • 312-***-****

SUMMARY

Talented and ambitious marketing professional with 8 years of experience managing integrated marketing campaigns for Fortune 500 brands

such as Microsoft, AT&T, Verizon Wireless, Anheuser-Busch InBev, Pernod Ricard, GlaxoSmithKline, Equal and Sara Lee. Industry experience

includes CPG, food and beverage, hospitality, telecom, finance and sports/fitness. Core strengths and areas of expertise:

Brand management, planning and development • Strategic planning, research and analysis

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Account service and client relationship management • Budget development and financial management

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Integrated marketing program management and execution • Team leadership, training and mentorship

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PROFESSIONAL EXPERIENCE

PLAN B ADVERTISING, Chicago, IL May 2012 - Present

Account Director

• Planned, developed and executed successful integrated marketing programs that supported brand objectives and included the appropriate

mix of paid, owned and earned media

• Developed key client relationships and organically grew designated accounts by over 50% to increase agency revenue by $500,000

• Supervised and mentored team of 4 account managers to foster personal development and professional growth

• Managed cross-functional agency teams to develop powerful, insightful and relevant creative campaigns

• Created agency and client financial reports including profit and loss, AR/aging, asset utilization and forecasting

• Acted as a member of the agency’s Management Team, which oversaw agency goals, objectives, growth initiatives, financials, operations,

recruitment, training and staff performance reviews

Account Executive July 2011 - April 2012

• Managed 25+ projects on both B2B and B2C accounts ranging from print to digital to social to experiential

• Delivered exceptional account service and exceeded client expectations with innovative marketing campaigns that were on-brand, on-

target and on-budget

• Developed and oversaw program budgets ranging from $10,000 to $250,000

Key Accounts: Oakwood Worldwide, Equal, Pure Via, Azteca Tortillas, Turtle Wax, McDavid USA, BankFinancial, Luna

MOSAIC XM, Chicago, IL August 2009 - June 2011

Account Manager

• Planned, implemented and managed regional and national B2C and B2B marketing programs that met client goals and objectives and

maximized client exposure

• Managed day-to-day activity on client projects across all touch points, including research, strategy, project planning, timeline development,

budget management, program execution, reporting and analysis

• Executed brand marketing strategies through event and partnership marketing, including national marketing tours, product launches,

sampling programs, large-scale events, event sponsorships, mall programs and street teams

• Developed, managed and tracked program budgets ranging from $350,000 to $1.8 million

• Hired, trained and managed field teams of 50+ contract employees across 10 markets

• Analyzed market data and provided cumulative program results in weekly, monthly and final wrap reports

• Handled program billing and post-program budget reconciliation to deliver results within program margin

Key Accounts: Sara Lee, GlaxoSmithKline, Anheuser-Busch InBev, Microsoft, AT&T, Verizon Wireless

MIRES+BALL, San Diego, CA August 2008 - July 2009

Project Manager

• Managed 15+ projects on 2 key accounts ranging from brand identity development to web design to packaging

• Developed project estimates and timelines to ensure sound strategy execution within budget parameters

• Provided account management support by scheduling client meetings, drafting status recap reports, writing project proposals, developing

creative presentations, handling account invoicing and more

• Established effective working relationships between account team, internal departments and client to deliver successful marketing

campaigns with optimum ROI

Key Accounts: Qualcomm and Intel

Molly Gannon Yant

20 Pine Avenue • LaGrange Park, IL • 60526

aced0q@r.postjobfree.com • 312-***-****

LEGACY MARKETING PARTNERS, Chicago, IL August 2007 - July 2008

Account Coordinator

• Managed all aspects of the award-winning Stoli Hotel marketing program from vendor management to staffing to production schedules to

budget reconciliation to post-event reporting

• Planned 15+ events, including bar promotions, sampling programs, signature pop-up events and launch parties

• Key liaison between account team, client and field staff to ensure effective communication

• Recruited, interviewed and trained over 100 contract employees across 15 markets

• Managed account billing, contract employee timesheets, expenses and vendor invoices

Key Accounts: Pernod Ricard USA (Stolichnaya Vodka, Beefeater Gin, Seagram’s Gin)

TERRY HINES & ASSOCIATES, Denver, CO August 2006 - July 2007

Publicity and Promotions Assistant

• Oversaw film promotions and publicity in 3 markets for Lionsgate and Picturehouse accounts

• Researched, pitched and serviced local media with press materials for 45+ films

• Promoted new films and managed advanced screenings, assisted with publicity tours and delivered monthly publicity reports to top studio

executives

Key Accounts: Lionsgate and Picturehouse

EDUCATION

UNIVERSITY OF COLORADO AT BOULDER August 2002 - May 2006

Bachelor of Science, Advertising, with Honors

• 2002 – 2006: Dean’s List

HONORS & INDUSTRY RECOGNITION

2013 Second Wind Account Management Certification

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2011 Ex Award Winner – Stella Artois Draught Masters Program

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2008 Grand Ex Award Winner – Stoli Hotel Program

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2008 Diamond Award Winner for Best Event Marketing Campaign – Stoli Hotel Program

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2006 “The One Show” College Competition Merit Winner & Judge’s Choice Award

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2004 – Present: Golden Key National Honor Society

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2002 – 2006: Journalism School Academic Honors

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