**********@****.***
Cathy J. Orler
PERSONAL / PROFESSIONAL OBJECTVE
Acquire a challenging and personally rewarding position within a
sales/service oriented industry, utilizing my demonstrated skills, talents
and expertise in: account acquisition/business development;
sales/marketing; teaching/education; instruction/training;
communications/public speaking; presentations/promotions; client
relationships; employee management/business management experience to
successfully meet and exceed both personal and professional objectives and
goals.
AREAS OF SKILL AND
EXPERIENCE
Business/Employee Management Account Closing/
Account Retention
Sales/Sales Management
Instruction/Teaching/Education
Sales/Marketing
Reporting/Accounting
Interviewing/Hiring
Time and Territory/Efficiency & Profitability
Account Profiling
Public Relations/Customer Service
New Account Development Business
Administration/Organization
Communications/Public Speaking
Motivate/Create
Promotions/Presentations
Leadership/Supervision
PROFESSIONAL BACKGROUND - SUCCESSES EXPERIENCE SUMMARY
Business Management Consulting - 2004 to present in the Lake
of the Ozarks area. Present
Providing and implementing to area businesses,
professional business advice and
recommendations to reduce overhead and increase
profitability through increased efficiency
and productivity.
Owner - Operating Manager
Central Engine
Camdenton, Missouri
2001-2004
A machine shop specializing in high performance auto and marine
engines
* Compile and maintain accounts, business records, and employee
related documents
* Manage accounts receivable
* New Account Acquisition/Account Retention
Owner - Operating Manager
Consalus Funeral Homes, lnc. Clinton, Urich & Chilhowee,
Missouri 1995-2000
Largest independently owned funeral home providing all
aspects of ceremonial/internment services
. Managed and Participated in all aspects of owner operation
. Provided and implemented employment services and supervised all
company employees
Territory Sales Manager - Special Accounts
Batesville Casket Company Batesville, Indiana and
Overland Park, Kansas 1993-1995
The premier company in casket manufacturing and sales
. Managed and cultivated 85 accounts in 2 state expansion territorial
sales district
. Developed and facilitated total growth/penetration plan for
accounts in sales territory
. Facilitated "Arranger Training" seminars to funeral homes staff
. Coordinated and facilitated "Continuing Education" workshops
. Developed business plans/merchandising programs for owners and/or
managers
. Cultivated professional/personal client relationships to establish
and promote business growth
. Increased new sales over $96K per month and over $365K per year
Present
Cathy J. Orler
Page 2
Territory Sales Manager
Home Diagnostics Eatontown, New Jersey and Overland Park,
Kansas 1992-1993
A medical manufacturer and supplier of medical products
. Managed and cultivated 5 state territorial sales district
. Acquired and developed new accounts
. Retention/Maintenance of existing accounts
. Developed new niche market through sales strategies
. Provided product in-services to medical personnel
. Developed business plans for retail distributors
. Promoted product sales through distributors
. Consistent ranking top 4 Western region representatives
District Sales Manager - National Corporate Accounts
U-Haul Company Phoenix, Arizona/Kansas City, Kansas
1989-1992
The leading self move relocation company
. Managed and developed 3 state territorial sales district
. Effectively and efficiently managed staffing personnel and
administrative responsibilities of new district
. Developed new corporate computer program to reduce data entry
errors in the field relating to billing
. Closed over 63 accounts first year in virgin sales territory with
average monthly sales exceeding $56K
. Closed over 92 accounts in second year
. Always exceeded sales level; annually ranking the district in top 5
nationwide
Account Executive - National Corporate Accounts
Airborne Express Kansas City, Missouri 1986-
1989
A major over night air express shipping company
. New Account Acquisition; Retention/Maintenance of existing accounts
. Profiled on ongoing basis to determine new target accounts
. Trained new sales personnel
. Sold the single largest air express account in company history in
the Kansas City area
. Increased sales in territory by over $4000.00 per day
. Exceeded consistently the "acceptable" level of performance, i.e.;
meeting 95% of budgeted shipment and
revenue figures quarterly, calculated on each preceding
quarter's territorial growth
Exercise Physiologist
Saint Joseph Hospital Overland Park, Kansas
1984-1986
A wellness center promoting health and providing holistic
therapeutic services
. Developed, implemented, and charted rehabilitation treatment plans
for cardiac and sports injury patients
Programming and Activities Director
Olympic Fitness Center Joplin, Missouri 1980-
1983
A fitness facility providing a range of workout and sports
activities
. Responsible for two health facilities to include organization and
scheduling of classes; hiring and training of class instructors;
developing, coordinating, and instructing "Wellness" programs for
St John's Regional Medical Center
EDUCATION
Missouri Southern College
Joplin, Missouri 1980
Bachelor of Science in Education
. (ADDENDUM - Cathy J. Orler)
PROFESSIONAL DEVELOPMENT / ENRICHMENT
. Zig Ziglar "Crest Sales Program"
. Performax Systems International "Personal Profile System"
. Airborne Express Seminar "In Depth Selling Skills"
. Jack Carew" Dimensions of Professional Selling"
. Batesville Casket Company "Sales 100 and Sales 200;" "Strategic
Selling;" "Positional Selling"