PROFILE

I s pecialize in public relations, communications, web, graphic and interactive design. I have

o ver 20 years of experience in advertising, marketing, design, and copywriting. Simply put, I

h ave a passion for clear, simple and effective communications with an extensive background

i n community relations. I am positive that I will have much to add to your organization and

b ring a myriad of skills and over 20 years of experience to the table.

SUMMARY

E xpert knowledge of professional publishing and web applications for Mac OS (Macintosh)

a nd PC including: Adobe Creative Suite, QuarkXpress and Microsoft Word. Proficient in

( X)HTML, DHTML, CSS, JavaScript, CMS including WordPress, Moodle and Joomla. I am an

A pple Developer with extensive experience in email management systems and social media.

EXPERIENCE

COMMUNICATIONS CONSULTANT, MILWAUKEE COLLEGIATE ACADEMY, 2013-PRESENT

D evelop and create all communications and development of marketing/communications plan.

M anage media relations, including writing press releases and cultivating relations with local

m edia. Write, design, and produce internal and external communications materials to all

s takeholders. Act as a member of the Administrative Staff by attending, and sometimes

a ssisting in the planning and coordination of school events. Manage, maintain, post, analyze

a nd as necessary upgrade the Milwaukee Collegiate Academy website to reflect and meet the

n eeds of the Milwaukee Collegiate Academy in delivering a consistent message and

i nformation to its core user group. Manage all communications including social media.

WEBMASTER/TECHNOLOGY COORDINATOR/COMMUNICATIONS CONSULTANT

GREENDALE SCHOOL SCHOOL DISTRICT, GREENDALE, WI, 2007-2013

D evelop, create and implement stakeholder communications. Develop and implement

c ommunications plan. Strengthen relationships with all stakeholders including parents,

s tudents and staff through communications. Manage media relations, including writing press

r eleases and cultivating relations with local media. Write, design, and produce internal and

e xternal communications materials to all stakeholders including annual reports, newsletters,

d igital communications and various other tools. Act as a member of the administrative staff

b y attending, and sometimes assisting in the planning and coordination of school events,

p rograms and trainings. Acted as a member of the school’s crisis team, assisting in all

e mergency and drill situations.

Plan, manage and implement instructional technology systems and support. Support and

i mplement instructional technology systems and support systems. Develop and recommend

p olicies and procedures governing instructional technology. Apply societal and ethic

k nowledge on issues related to technology, including the impact of technology on society,

c ensorship, equity, access issues, rights to privacy copyright laws and fair-use guidelines.

Publisher/Editor-in-Chief, Wisconsin INStep Magazine, Milwaukee, WI, 1994-2001

P rovided guidance to the reporters, production staff and writers. Oversaw newspaper

p roduction, design and web site. Assigned and wrote front-page news stories. Conducted

t raining for new and current staff. Promoted dedication and ownership of the paper.

E stablished goals and helped the staff meet them.

Owner, Wells Ink Marketing and PR, 1990-2007

P rovided web and graphic design, marketing and consulting services to a diverse range of

c lients. Produced collateral marketing materials, advertising, annual reports and other

m aterials. Client list included: AIDS Resource Center of Wisconsin, Bank One Insurance

G roup, St. Camillus Ministry, BESTD Clinic, Silver Maple Bed and Breakfast, Rosen

E nterprises and many others.

EDUCATION

University of Wisconsin, Milwaukee, Mass Communication. 1979-82

REFERENCES

Available upon request

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