Marketing Sales

Farha Naz Noor Muhammad

** ******** *** **

Calgary, AB, T1Y 5W6

Cell# 587-***-****

aceb5d@r.postjobfree.com

http://www.linkedin.com/in/farhanaz

HIGHLIGHTS OF QUALIFICATIONS:

• Demonstrated experience researching conference subjects and connecting with potential speakers.

• Developed marketing plans for conferences, seminars and workshops

• Market the trade exhibition internationally to the related industries, exporters, buyers, suppliers,

agents and trade association.

• Developed project feasibility for Petroleum Institute of Pakistan Executive Learning Centre.

• Prepare event budget and event critical path.

• Structuring the agenda for conference & Seminars.

• Developed business contract with event service provider.

• Prepared corporate Ad with the support of different Ad agencies, production houses, electronic

media with respect to advertisement tone and style.

• Elaborating social media daily posts and researching the competition.

• Strong communication skills in reporting to CEO, Board of Directors and conference organizing

committee with respect to event details and liaise with international organization like World

Petroleum Council (WPC) and International Gas Union (IGU).

• Proficient in MS Word, Excel, PowerPoint, Access and Outlook.

ACADEMIC QUALIFICATIONS:

Global Business Management (GBM) Humber College Sept 2012 – April

2014

Post Graduate Certificate

M.B.A (Marketing) Karachi University Business School Dec 2003

B.A (Bachelor of Arts) St. Joseph’s College Dec 1997

WORK EXPERIENCE

Marketing Intern

The App Labb May - July, 2013

• Worked with Marketing and Business Development team to research, plan and to keep the

company prospects database organized.

• Helped with TheAppLabb’s social media routine by elaborating daily posts and researching the

competition

• Assisted in collecting the database of a viral social media campaign.

Event Management Executive

Petroleum Institute of Pakistan (PIP) Aug 2007 - September 2012

• Developed marketing plans for conferences, seminars and workshops.

• Developed event sponsorship documents.

• Liaising with Planning & Organizing Committee of PIP for conference programme research and

development.

• Contact potential speakers to speak at conferences and invite all high ranking official from Oil &

Gas Industry to attend the event.

• Pre-conference speakers meeting to finalized their speaking subject.

• Organized registration of participants as per their categories.

• Identification & selection of venue as per the event.

• Liaise with vendors, exhibitors and media.

• Assist design department in event brochure design & production.

• Preparing press releases of the events for media.

• Maintained liaison between Petroleum Institute of Pakistan, Ministry of Petroleum & Natural

Resources Government of Pakistan.

• Maintained database.

Marketing Executive

Pegasus Consultancy Pvt Ltd June 2004 – November

2006

• Created marketing plan for trade exhibitions.

• Market the trade exhibition internationally to the related industries, exporters, buyers, suppliers,

agents and trade association.

• Employed effective marketing techniques for the promotion & advertising material (including)

exhibition brochure, marketing C.D, website, advertisements & international marketing.

• Visiting foreign exhibitions & associations.

• Liaising with local government organization, association & Ministries for the show endorsement.

• Sent event invitations to all high-ranking officials from the Ministries, research and training

institutes, the corporate sector and High Commissioners.

Marketing Services Officer

Haroon Oils Pvt Ltd October 2003 – May

2004

• Monitored Sales Field Officers projected activity with actual result.

• Prepared a first corporate Ad with the support of different Ad agencies, Production houses,

electronic media with respect to advertisement tone and style.

Summer Internship 2002 (6 weeks)

Pakistan State Oil (Retail Department)

• Operated the Operation system an effective tool to monitor the activity of sales force.

• Developed the leader Orientation System which was specially design to monitor the activity of

Divisional Managers.

• Developed a report on internship project with valuable recommendations for organization.

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