Traci L. Dyer

*** ****** ***** ***** *******, FL 33594

813-***-****

aceawh@r.postjobfree.com

QUALIFICATIONS SUMMARY

Marketing professional, writer, editor, speaker and life coach with substantial experience and expertise

in:

• 10+ years experience in leadership positions in project management, marketing, sales and special

events from planning, training and execution

• Creating fully integrated marketing, public relations, advertising and social media plans

• Big pitch branding from inception to creative direction, positioning and management

• Metrics analysis measuring brand loyalty, demographic insights and consumer affinity

• Proficiency in translation of metrics identifying consumer loyalty index, best practices for

potential growth markets and identification of new revenue streams

• Strategic communications planning

• Press releases, feature article writing and idea pitching to mainstream media outlets

(MA-Professional Print Journalism)

• Media buying (radio, television, print, internet)

• Crisis Management Spokesperson

• The organization and delivery of group presentations and public speaking

• Being a self-motivated, detail oriented team player

• Multi-tasking with seamless, precision adaptability in any given situation

• Professional Life Coach and Master Practitioner in the Corporate Energy Leadership Index

• Desktop publishing, blog creation and written content, social media functionality across several

platforms, SEO, and both qualitative/quantitative analytics

• Both MAC and PC platforms

PROFESSIONAL EXPERIENCE AND ACCOMPLISHMENTS

Consult4Marketing, LLC, North America and Europe 2007 to present

Marketing Director, Chief Creative Director, New Business Development Manager

Accomplishments:

Started my own marketing/public relations/advertising/brand development, and management consulting

firm and was profitable in my first year.

Re-hired in 2010 by Chick-fil-A for a one-year consulting contract to mentor the youngest Operator,

which concluded with him being awarded a $3-million free standing unit.

Have worked for hundreds of companies from Fortune 50 to small businesses across the gamete of

product lines on a consultant basis for sales and brand management and re-branding, including creation

and implementation of new marketing and advertising campaigns (print, radio, television, and social

media).

Designed, coached, trained and implemented new employee morale and reward programs.

Developed several new brands from scratch: from conception of the idea to the writing of a business plan

to selling it on the open market to investors.

Page 2

Chick-fil-A, Valrico/Hillsborough County, Florida 2004 to 2007

Marketing Director

Accomplishments:

Increased sales 17% in 2005 and 18% in 2006.

Won “Symbol of Success,” the highest honor for a Chick-fil-A store, both years. One of less than ten

stores nationwide (out of approximately 1,500) to win the award in successive years.

Improved results including customer count check average and outside sales every quarter during tenure.

Responsibilities:

Organized, managed and directed all marketing efforts, advertising and communications, media relations

and special events for store, and entire surrounding marketing areas.

Managed all media and community relations.

Initiated and nurtured numerous lasting partnerships with local businesses, professional athletic

organizations, schools and charitable organizations.

Sought brand appropriate sponsorships and negotiated each contract while managing a market-wide

accrued budget.

Developed unique approaches to generating store awareness, outside sales (catering) and increasing

customer and partner loyalty, while following the Chick-fil-A “outside in” marketing philosophy.

Leveraged national marketing campaigns and cross-promotional opportunities within market. Developed

numerous marketing programs including market wide catering program still used today.

Other Achievements:

Wrote the proposal and assisted Director of All Pro Dad, Bryan Davis, and National Spokesman, Tony

Dungy, in presenting and gaining approval of the “Family First” program by the Hillsborough County

School District. Made the contacts with the Spring Training facilities, and the initial sales pitch and

presentations for selling Chick-fil-A at concessions.

Special Training:

Completed all Marketing Director Training programs at Chick-fil-A’s Atlanta headquarters.

Freelance Author, Editor, Public Speaker, Reporter 1992 to 2004

Published author/editor of literary anthology “Mother Voices: Real Women Write About Growing Into

Motherhood” published by Sourcebooks Inc., a highly regarded independent publisher. Book was

translated into several languages.

Editor of mass-market memoir written by Boston-based writer titled, “A Walk With My Daimon.” Wrote

articles for publications including the Miami Herald, the Tampa Tribune and the St. Petersburg Times.

Feature and opinion writer for magazines in Canada and the U.S.

Script editor for “Captain Character,” an eight episode pilot program aimed at character awareness for

3-to-7-year-olds.

Script editor for Director of Programming at The Discovery Channel.

Page 3

Public speaker on topics including:

• The 10 Secrets to the Art and Science of Marketing Anything

• Community Leadership Opportunities for Women in Business

• The Role of Women Entrepreneurs in Public Policy

• Unforgettable You and Me: The Secret Key to Life-Sustaining Happiness

University of Miami News Bureau 1991 to 1992

Graduate Student

One of the first eight students to complete a two-year masters program in 12 months. Combination of

vigorous academic studies, teaching assistant responsibilities while writing on deadline for a daily news

bureau of over 200 world-wide publications.

Feature articles published in various print outlets, including the Miami Herald.

First graduate student from the program to ever be awarded a Poynter Institute Fellowship.

PepsiCo, Inc., Wilmington, Mass. 1987-1989

District Manager Trainee, District Manager, Bottle/Can and Restaurant/Fountain Divisions

Responsibilities/Accomplishments:

One of the first three female executives ever hired in the United States by PepsiCo.

Managed restaurant/fountain sales division in Manchester, NH and Boston, MA area.

Accountable for division sales, budget and all corporate accounts in territory.

Reported to regional manager.

Worked in both the retail/can division and the restaurant/fountain division managing a district office of

8-10 employees.

Trained in every department as a District Manager Trainee, from the warehouse to public relations and

helped launch the PepsiCo sponsored 1st retail product tie-in, the video release of the movie “E.T.”

Highly recruited by PepsiCo from Labatt’s Breweries, Inc., in Toronto, Canada, after completing a

highly selective six month internship. Was one of 23 interns selected from a pool of 2000 applicants

nationwide, and awarded the coveted Toronto East Area and Brand Manager for Schooner Beer.

Also chosen to be part of the Marketing Team to introduce the Budweiser brand for the first time to

Canadians, and beer in a can for the first time.

Responsible for Labatt’s Live Summer Concert Series, Summer Regatta Series, Charitable Golf

Tournaments with the Toronto Blue Jays, shooting of Nike/Labatt’s Commercial with Eugene Levy, and

Co-Producer of Labatt’s Live Comedy Quest Nationwide Competition for the Best Stand-Up Comedian.

Worked full-time and completed my undergraduate degree funded by PepsiCo in one year.

(Graduated an Ontario Scholar- must have a combined average of Grades 9-13 over 95%-once my

Canadian education was transferred in credits I tested out for enough additional credits to complete my

undergraduate degree in less than a year with PepsiCo funding it.)

Page 4

EDUCATION

• 2013- to present- MBA in Entrepreneurship/ PhD-Doctor of Philosophy in Business

Administration with my thesis in New Social Media Marketing, Trident International University,

Cypress, CA

• 2009- PLC, ELI-MP, Professional Life Coach, Master Practitioner in the Energy Leadership

Index, IPEC

• 1992 -M.A.-Professional Print Journalism, University of Miami, Coral Gables, FL

• 1989- B.A.-History, Northeastern University, Boston, MA

MEMBERSHIPS-PROFESSIONAL ORGANIZATIONS/ASSOCIATIONS

• American Association of University Women

• National Association of Women Business Owners

• WIPP-Women Impacting Public Policy

• AMA-American Marketing Association

• The Association for Women in Communications

• Delta Gamma

Contact this candidate