Sales Representative
Resume:
J ohn Dunham
Accord, NY *****
***********@***.***
Sales professional with a successful track record of developing and implementing strategies and
programs that resulted in opening new market segments to sell value-added products. A visionary with the
ability to improve profits, increase sales, and extend market penetration.
PROFESSIONAL EXPERIENCE
WSM Company Inc September 2103 - Present
Industry leader and innovative company in safety equipment throughout the world.
National Sales Director
Direct sales operations and coordinate marketing nationwide and in Canada.
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Recruit, hire, train and supervise a remote sales staff throughout the United States
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Manage P&L and sales department budget
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Develop, create, manage and ensure successful execution of sales programs and new dealer
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development programs
Oversee and negotiate sales to OEM’s and develop dealership network, insuring good and
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profitable relationships
Work from a home office; extensively travel throughout the United States and Canada
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Coordinate sales with production to enable a lean operation using the most efficient
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manufacturing process and scheduling
Initiate and utilize a CRM system
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Dixie Chopper March 2012 - September 2013
Innovators in the zero turn lawn mower market. Dixie Chopper is one of the oldest zero turn lawn mower
manufacturers in the world.
District Sales Manager
Working from a home office, traveling extensively
Increased dealer base over 120%, increasing sales 150%
Sales and distribution development, covering a territory from Pennsylvania to Maine.
Develop Commercial, Government and Retail sales programs.
Responsible for managing and growing service, sales, and relationships with dealers and
prospective dealers within a geographical territory.
Promotes dealer satisfaction by partnering with the dealer to deliver the products and services
necessary for a successful business relationship.
Review dealer accounts to maintain current account status.
Assist with development, implementation, and maintenance of all programs to generate
incremental business and increase brand awareness.
Maintain strong field presence / dealer relations with assigned dealers to help increase sales
and profits.
Develop dealers in each market to ensure objectives/goals will be met in sales, product
distribution, program participation and market share.
Select key sales consultants for each account to provide voice of dealer on product,
competition, programs and lead generation results.
Provide onsite dealer development, product education (features/benefits, etc.), and training to
increase the skill sets and selling effectiveness of the dealer’s sales personnel.
Work sales process with sales consultants to ensure accurate understanding of product, order
process and production scheduling.
Argo USA July 2008 - March 2012
A world leader in amphibious vehicles, ARGO is sold worldwide to commercial users in the utility, natural
resource and public sectors.
District Sales Manager
Working from a Home Office and traveling extensively supervising a remote sales staff.
Increased dealer base 225%, increased sales 405%
Sales and distribution development, covering a territory from South Carolina to Maine.
Develop Commercial and Government sales programs.
Responsible for managing and growing service, sales, and relationships with dealers and
prospective dealers within a geographical territory.
Promotes dealer satisfaction by partnering with the dealer to deliver the products and services
necessary for a successful business relationship.
Review dealer accounts to maintain current account status.
Maintains contact with dealer base to ensure compliance with dealer standards set forth and to
maximize market opportunities within the dealers geographic area.
Assist with development, implementation, and maintenance of all programs to generate
incremental business and increase brand awareness.
Maintain strong field presence / dealer relations with assigned dealers to help increase sales
and profits.
Develop dealers in each market to ensure objectives/goals will be met in sales, product
distribution, program participation and market share.
Select key sales consultants for each account to provide voice of dealer on product,
competition, programs and lead generation results.
Bobcat of Mid-Hudson April 2006 - July 2008
Heavy Equipment Supplier providing parts and service, equipment rentals and equipments for purchase
Territory Sales Manager
Develop customer base and maintain customer relations by providing quality compact
construction equipment.
Promote equipment by selling, servicing, and consulting to construction and manufacturing
clients.
Promote brand by maintaining a strong field presence to increase sales, profit and overall
market share.
Campers Barn of Kingston, Kingston, New York October 2001 - April 2006
General Sales Manager
Desk deals to maximize sales and profitability.
Sales force development, to promote a motivated team of sales professionals.
Develop and time advertising to maximize this resource with the capabilities of the dealership
to obtain highest levels of customer satisfaction and business profit.
Oversee tradeshow design, set-up and staffing to maximize opportunity.
Review market analysis to determine customer needs, establish price structures, sales
incentives, and collaborate on new marketing programs
Maximize retail performance and revenue through market analysis and dealership sales
process improvements.
Review of dealer financial statement in regards to working capital, budget concerns, net worth,
total cash and expenses. Maintain the dealerships ability to operate properly and promote retail.
Ensure that dealers’ advertising is consistent with corporate message for co-op consideration.
Effective administration of Co-op funds.
Serve as liaison between dealer and manufacturer to assist in all areas of retail and resolve
conflicts.
Ensure that inventory levels are sufficient to receive retail marketing allowance (RMA)
payment.
Develop strategies to enhance market territory. Seek information on competition and industry
trends and proactively suggest strategies that will impact the retail environment.
Increased sales profit per RV from $3,300 to $4,200.
Negotiated the sale and coordinated the delivery of 627 RV’s to FEMA resulting in $1.2M
net profit, and a $125K flooring interest savings for the company.
Managed, developed, trained and supervised sales, F&I and office staff.
Managed and coordinated a $45M RV inventory, to ensure maximum sales through proper
product mix.
Coordinated with other management within the company to obtain highest levels of profit.
Managed a 2 off-site full service RV dealership, developing the dealership and
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increasing sales 12% over six months.
Maintained Campers Barn as the #1 Fleetwood Wilderness travel trailer dealer in the
nation.
For Fleetwood Travel Trailers achieved #1 Wilderness salesperson, selling only half of
the year and developed the sales staff to the level that Campers Barn sales
representatives held six of the top ten positions for Wilderness sales representatives in
the Nation.
Developed Campers Barn into the #2 Sunnybrook RV dealer in the nation.
Sales Representative
Maintained a high level of customer service through dedication and diligence.
Developed a customer base of over 1,000 customers.
Developed a high level of product knowledge using all available resources and independent
study.
2003 - Earned the #7 Fleetwood travel trailer sales representative in the nation; through
these efforts earned the #2 Wilderness dealer in the Nation honor.
2004 - Earned the #5 Fleetwood travel trailer sales representative in the Nation, #1 in the
North. Through increased effort, earned #1 Fleetwood Wilderness travel trailer dealer in
the Nation.
Earned several #1 regional awards for various Fleetwood products.
2005 - Earned #4 Fleetwood travel trailer sales representative, also ranked #1 in
Wilderness, Pegasus and Triumph sales, #5 in Pioneer sales, and #2 in Revolution motor
home sales.
Ulster County Sheriff’s Office, Kingston, N.Y. December 1987 - October 2001
Deputy Sheriff / Detective
Enforced the laws of the State of New York
Member of several specialized police units including the underwater search and rescue team,
swift water rescue team, marine patrol division, detective division, including narcotics and
undercover, SWAT team and CERT team
Recipient of numerous awards and medals for bravery, excellence and life saving.
Certified Police Instructor.
EDUCATION
Bachelor of Science Business
Hawaii Pacific College 1983
MILITARY
United States Army 1980 - 1985
Motor Sergeant E-5
Supervised a staff of 7 mechanics and 1 parts personnel, providing technical assistance to maintain a
high level of readiness of the units 85 pieces of motorized equipment ranging from Kawasaki motorcycles
to 5 ton trucks.
25 Infantry Division Schofield Barracks, HI
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101 Airborne / Air Assault Fort Campbell, KY
st
SPECIALIZED TRAINING
Brooks Sales Training: Specialized sales training with an emphasis on Business to Business Sales.
Verde Sales Training: Specialized sales training with an emphasis on Business to Business Sales.
Computer Skills: Strong computer skills utilizing MS Office programs. Additional computer skills utilizing
ACT by SAGE contact management software
Contact this candidate