J ohn Dunham

** ********* ****

Accord, NY *****

845-***-****

845-***-****

acea6c@r.postjobfree.com

Sales professional with a successful track record of developing and implementing strategies and

programs that resulted in opening new market segments to sell value-added products. A visionary with the

ability to improve profits, increase sales, and extend market penetration.

PROFESSIONAL EXPERIENCE

WSM Company Inc September 2103 - Present

Industry leader and innovative company in safety equipment throughout the world.

National Sales Director

Direct sales operations and coordinate marketing nationwide and in Canada.

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Recruit, hire, train and supervise a remote sales staff throughout the United States

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Manage P&L and sales department budget

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Develop, create, manage and ensure successful execution of sales programs and new dealer

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development programs

Oversee and negotiate sales to OEM’s and develop dealership network, insuring good and

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profitable relationships

Work from a home office; extensively travel throughout the United States and Canada

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Coordinate sales with production to enable a lean operation using the most efficient

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manufacturing process and scheduling

Initiate and utilize a CRM system

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Dixie Chopper March 2012 - September 2013

Innovators in the zero turn lawn mower market. Dixie Chopper is one of the oldest zero turn lawn mower

manufacturers in the world.

District Sales Manager

Working from a home office, traveling extensively

Increased dealer base over 120%, increasing sales 150%

Sales and distribution development, covering a territory from Pennsylvania to Maine.

Develop Commercial, Government and Retail sales programs.

Responsible for managing and growing service, sales, and relationships with dealers and

prospective dealers within a geographical territory.

Promotes dealer satisfaction by partnering with the dealer to deliver the products and services

necessary for a successful business relationship.

Review dealer accounts to maintain current account status.

Assist with development, implementation, and maintenance of all programs to generate

incremental business and increase brand awareness.

Maintain strong field presence / dealer relations with assigned dealers to help increase sales

and profits.

Develop dealers in each market to ensure objectives/goals will be met in sales, product

distribution, program participation and market share.

Select key sales consultants for each account to provide voice of dealer on product,

competition, programs and lead generation results.

Provide onsite dealer development, product education (features/benefits, etc.), and training to

increase the skill sets and selling effectiveness of the dealer’s sales personnel.

Work sales process with sales consultants to ensure accurate understanding of product, order

process and production scheduling.

Argo USA July 2008 - March 2012

A world leader in amphibious vehicles, ARGO is sold worldwide to commercial users in the utility, natural

resource and public sectors.

District Sales Manager

Working from a Home Office and traveling extensively supervising a remote sales staff.

Increased dealer base 225%, increased sales 405%

Sales and distribution development, covering a territory from South Carolina to Maine.

Develop Commercial and Government sales programs.

Responsible for managing and growing service, sales, and relationships with dealers and

prospective dealers within a geographical territory.

Promotes dealer satisfaction by partnering with the dealer to deliver the products and services

necessary for a successful business relationship.

Review dealer accounts to maintain current account status.

Maintains contact with dealer base to ensure compliance with dealer standards set forth and to

maximize market opportunities within the dealers geographic area.

Assist with development, implementation, and maintenance of all programs to generate

incremental business and increase brand awareness.

Maintain strong field presence / dealer relations with assigned dealers to help increase sales

and profits.

Develop dealers in each market to ensure objectives/goals will be met in sales, product

distribution, program participation and market share.

Select key sales consultants for each account to provide voice of dealer on product,

competition, programs and lead generation results.

Bobcat of Mid-Hudson April 2006 - July 2008

Heavy Equipment Supplier providing parts and service, equipment rentals and equipments for purchase

Territory Sales Manager

Develop customer base and maintain customer relations by providing quality compact

construction equipment.

Promote equipment by selling, servicing, and consulting to construction and manufacturing

clients.

Promote brand by maintaining a strong field presence to increase sales, profit and overall

market share.

Campers Barn of Kingston, Kingston, New York October 2001 - April 2006

General Sales Manager

Desk deals to maximize sales and profitability.

Sales force development, to promote a motivated team of sales professionals.

Develop and time advertising to maximize this resource with the capabilities of the dealership

to obtain highest levels of customer satisfaction and business profit.

Oversee tradeshow design, set-up and staffing to maximize opportunity.

Review market analysis to determine customer needs, establish price structures, sales

incentives, and collaborate on new marketing programs

Maximize retail performance and revenue through market analysis and dealership sales

process improvements.

Review of dealer financial statement in regards to working capital, budget concerns, net worth,

total cash and expenses. Maintain the dealerships ability to operate properly and promote retail.

Ensure that dealers’ advertising is consistent with corporate message for co-op consideration.

Effective administration of Co-op funds.

Serve as liaison between dealer and manufacturer to assist in all areas of retail and resolve

conflicts.

Ensure that inventory levels are sufficient to receive retail marketing allowance (RMA)

payment.

Develop strategies to enhance market territory. Seek information on competition and industry

trends and proactively suggest strategies that will impact the retail environment.

Increased sales profit per RV from $3,300 to $4,200.

Negotiated the sale and coordinated the delivery of 627 RV’s to FEMA resulting in $1.2M

net profit, and a $125K flooring interest savings for the company.

Managed, developed, trained and supervised sales, F&I and office staff.

Managed and coordinated a $45M RV inventory, to ensure maximum sales through proper

product mix.

Coordinated with other management within the company to obtain highest levels of profit.

Managed a 2 off-site full service RV dealership, developing the dealership and

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increasing sales 12% over six months.

Maintained Campers Barn as the #1 Fleetwood Wilderness travel trailer dealer in the

nation.

For Fleetwood Travel Trailers achieved #1 Wilderness salesperson, selling only half of

the year and developed the sales staff to the level that Campers Barn sales

representatives held six of the top ten positions for Wilderness sales representatives in

the Nation.

Developed Campers Barn into the #2 Sunnybrook RV dealer in the nation.

Sales Representative

Maintained a high level of customer service through dedication and diligence.

Developed a customer base of over 1,000 customers.

Developed a high level of product knowledge using all available resources and independent

study.

2003 - Earned the #7 Fleetwood travel trailer sales representative in the nation; through

these efforts earned the #2 Wilderness dealer in the Nation honor.

2004 - Earned the #5 Fleetwood travel trailer sales representative in the Nation, #1 in the

North. Through increased effort, earned #1 Fleetwood Wilderness travel trailer dealer in

the Nation.

Earned several #1 regional awards for various Fleetwood products.

2005 - Earned #4 Fleetwood travel trailer sales representative, also ranked #1 in

Wilderness, Pegasus and Triumph sales, #5 in Pioneer sales, and #2 in Revolution motor

home sales.

Ulster County Sheriff’s Office, Kingston, N.Y. December 1987 - October 2001

Deputy Sheriff / Detective

Enforced the laws of the State of New York

Member of several specialized police units including the underwater search and rescue team,

swift water rescue team, marine patrol division, detective division, including narcotics and

undercover, SWAT team and CERT team

Recipient of numerous awards and medals for bravery, excellence and life saving.

Certified Police Instructor.

EDUCATION

Bachelor of Science Business

Hawaii Pacific College 1983

MILITARY

United States Army 1980 - 1985

Motor Sergeant E-5

Supervised a staff of 7 mechanics and 1 parts personnel, providing technical assistance to maintain a

high level of readiness of the units 85 pieces of motorized equipment ranging from Kawasaki motorcycles

to 5 ton trucks.

25 Infantry Division Schofield Barracks, HI

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101 Airborne / Air Assault Fort Campbell, KY

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SPECIALIZED TRAINING

Brooks Sales Training: Specialized sales training with an emphasis on Business to Business Sales.

Verde Sales Training: Specialized sales training with an emphasis on Business to Business Sales.

Computer Skills: Strong computer skills utilizing MS Office programs. Additional computer skills utilizing

ACT by SAGE contact management software

Contact this candidate