Senior Manager for Web Marketing

B* L** Diamond St., Juana *, Binan Laguna Mobile: +639*********

Philippines Email: ***********@*****.***

I have over 5 years experience in organic search (SEO) with a proven track record on implementing

successful SEO campaigns and strategies, ensuring better keyword positioning and organic conversion.

Key achievements:

• Helped develop SEO at RingCentral to become the 2nd largest channel and the least expensive

in terms of revenue generation.

• Secured many top Google positions for competitive terms.

• Increase SEO reach by 30% QoQ across all company products..

Vicente Hufana II

Experiences December 2012 – present

RingCentral

Sr. Manager for Web Marketing

Developed outreach strategies to improve ranking and branding across the web.

Guide and manage a diverse team using traditional, online, and performance

marketing disciplines.

Responsible for the company website’s on-page optimization to improve rankings &

conversion from organic results.

Lead weekly meetings with the web marketing team that includes analysts, content

writers, link builders and technical SEO’s.

Perform detailed competitor and market analysis using industry tools.

Ensure organic search results remained un-affected while improving keyword rankings

with advanced site architecture.

Prepare and manage the flow of quarterly plans and initiatives to ensure success.

Provide weekly web marketing reports for VP of Marketing.

Analyze weekly, monthly and quarterly organic search signups and acquisitions

pattern to ensure continues growth in aMRR.

Experienced with web analytics and SEO tools such as Omniture, SearchMetrics,

Google Analytics, SEOmoz, Bright Edge and Google webmaster tools.

December 2011 – November 2012

RingCentral

SEO Link Building Team Lead / Supervisor

Set the SEO strategy based on current trends.

Handle the daily management of the SEO team.

Lead weekly meetings with the SEO team.

Plan and implement website on-page optimization efforts.

Plan and implement off-page optimization strategies to achieve high organic listings.

Analyze measure and track results of SEO campaigns.

Hire, train, manage and retain a team of SEO’s.

Review the work of SEO link builders ensuring all campaigns meet high standards.

Develop and optimize landing pages.

Experienced with web analytics and SEO tools such as Omniture, Google Analytics,

SEOmoz, Bright Edge and Google webmaster tools.

October 2010 – November 2011

RingCentral

Senior SEO Specialist

Responsible for the execution of SEO strategies and tactics.

Develop and maintain link building campaigns, including tracking links.

Search for guest blogging opportunities, bloggers outreach and negotiate guest

posting.

Responsible for ensuring desirable search results, sites page ranks, and keywords

ranking for company website.

Experience with web analytics and SEO tools such as Omniture, Google Analytics,

SEOmoz, Bright Edge and Google webmaster tools.

December 2007 – October 2010

VDHDesigns

Freelance Wordpress Designer/Graphic Artist / SEO

Web design and development.

Graphic designs, brochures, cards and images.

Provide freelance SEO services.

Provide wordpress design and optimization.

September 2009 – December 2009

PageOneRankings

Melbourne, Australia

Operations Manager

Set the SEO strategy and update based on current trends for AU search engines..

Handle the daily management of the SEO team nationwide.

Plan and implement on-page and off-page optimization strategy for the company’s

clients.

Track, measure and analyze results of SEO campaigns for client and company

websites.

Review the work of SEO specialists ensuring all campaigns meet high standards.

Runs an audit of the company and client websites to identify areas of improvement.

August 2006 – August 2009

APT IT

Project 6, Quezon City

Senior Web Designer

Design and maintain new pages for company website.

Provide graphic design, brochures, cards and images for the company.

Provide on-page recommendations for newly designed pages.

June 2007 – August 2007

Heaven Investment Inc

Web / Graphics Designer / SEO (Freelance)

Provide web design services for the company and its clients.

Provide graphic design, brochures, cards and images for the company.

Responsible for the company’s Organic search performance

Minimal SEO service for the company’s clients.

September 2004 - January 2006

NETPROS, INC.

5/F Strata 2000 Emerald Avenue, Ortigas Center, Pasig City

PROJECT SUPERVISOR / WEB DESIGNER

Oversaw the implementation of company operations and policies, including all specific

directions of the CEO.

Was part of the management committee that conducted weekly management

meetings.

Ensured maintenance of effective flow of communication between company and

clients.

Prepared progress reports that detailed project development, achievements, and

status of all tasks and Client concerns through the Daily Client Communications Report.

Coordinated with the Team Leaders of other departments to ensure on time delivery of

requirements to Clients based on project status updates and deployment dates and

employee expertise.

Coordinated with the Network/Technical Department on matters concerning hardware,

software and network connectivity requirements to ensure smooth operations in all

workstations.

Acted like Human Resource person in handling employees with unsatisfactory output

with corresponding guidance extended on remedial needs.

Reviewed production output of each staff, including constructive feedback on design,

layout, program and/or script functionality within a reasonable time period.

Handled both Client and employee complaints and drew up resolutions to work-related

concerns or issues pertaining to office operations and procedures.

Ensured accessibility to all staff at appropriate times when they might need advice and

assistance on Client requirements or on matters concerning company policies and

operations.

Handled administrative functions such as monitoring, checking and preparation of daily

attendance reports submitted to the Senior Admin Officer, and to the corresponding

client where particular staff is deployed.

Attended to various company concerns to cover performance appraisals and

recommended incentives to deserving employees to proposed disciplinary actions to

erring staff.

Ensured that employees maintained high level of professionalism.

Made recommendations on the purchase of hardware peripherals or software

programs, as the need arises.

July 2004 – August 2004

NETPROS, INC.

17/F The Centerpoint Bldg. Garnet Road, Ortigas Center, Pasig City

WEB TRAINOR

Provided training to new staff in web design and development.

Prepared training manuals and programs to help newly hired staff to be well-equipped

with proper web design and development techniques.

Coordinated with sales and shift supervisors with regards to employee deployment

and replacement to ensure manpower availability in all client sign-ups.

Briefed staff with the proper training on specific job requirements prior to deployment.

Provided advance training on client-free staff to enhance their design skills and

development.

July 2003- June 2004

NETPROS, INC.

17/F The Centerpoint Bldg. Garnet Road, Ortigas Center, Pasig City

WEB DESIGNER/DEVELOPER

Web design and development.

Website Maintenance

1998 – July 2003

FREELANCER

Web Designer/Developer

Programmer : Hardware/LAN Technician

Web design and development

System / thesis development.

Hardware, software, LAN set-up, installation, troubleshooting.

1997-1998

PACIFIC OCEAN COMPUTERS

Red Bldg. Al Salam St., Abu Dhabi, U.A.E.

COMPUTER TECHNICIAN

Responsible for the maintenance and configuration of company computers.

Troubleshoot hardware, software, and network problems of the company.

1995-1998

AMERICAN INT’L. SCHOOL

Airport Road Abu Dhabi, U.A.E.

ASSISTANT COMPUTER TECHNICIAN

Responsible for the maintenance and configuration of the school’s computers

Software installation and configuration.

LAN installation and maintenance

Education ADAMSON UNIVERSITY

San Marcelino, Manila

Bachelor of Science in Computer Science

Graduated March 2003

Received Special Recognition for Most Outstanding Computer Science Student of

2003.

Developed the following systems for Adamson University:

Tutorial Software for 3D Studio Max 4

o

Tutorial Software fro Macromedia Director

o

Computer-Aided Teaching Tool for Software Design and Development

o

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