Cynthia Andrews *** Birch Hill Drive Medina, Ohio 44256 330-***-****
Objective
My objective is to effectively utilize my expertise and solid background experience in sales,
marketing and customer service to effectively penetrate, develop and grow your customer base
while increasing your profit margin and bottom line.
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Goal-oriented Team building expert
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Excellent verbal and written skills Exceptional time management
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Self-starter Relationship building
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MS Office proficiency Analytical problem solver
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Creative Highly organized
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Detail-oriented Multi-tasker
Sales Representative
12/2012 -Present CFSG Life, Inc., Canton, OH
Direct Sales for the insurance/final arrangement industry. Generate new business by cold calling,
prospecting through research, conducting market analysis, networking and referrals. Drive the entire
sales process; targeting top prospects, identifying needs and solutions, negotiating and closing. Work to
identify clients’ needs and offering solutions and services. Created strategies to develop and expand
existing customer sales, which resulted in a 15% increase in monthly sales. Developed direct market
media and scheduled and attended all community/tradeshow events.
Marketing /Executive Marketing Assistant to VP
7/2008 - 12/2010 Medicus Golf Corporation, Brunswick, OH
Coordinate, oversee and execute marketing campaigns, timelines and activities. Assemble information
for company press releases, marketing bulletins, sample promotions and product surveys through social
media, SEO, SEM, email-marketing, and direct marketing campaigns. Conduct market research to
evaluate ongoing campaigns and identify new opportunities. Communicated with all dealers and reps for
all products/promotional related information. Assist in scheduling and setting up meetings and preparing
presentations, seminars and tradeshows. Scheduled and arranged all corporate travel.
Sales Consultant
6/2007-3/2008 Travelwise, LLC, Valley View, OH
Direct Sales Representative in the travel industry. One-on-one and large group sales presentations.
Identify and qualify clients’ needs through specific questioning strategy appropriate program while
providing excellent customer service. 67% closing rate. Top producer in 93% of production period since
hire. Consistently the highest dollar volume and closing ratio in the Cleveland office.
Business Owner
12/2000 - 6/2005 North Coast Wholesale Supply, LLC, Medina, OH
Developed a retail/wholesale bath and body supply business with two e-commerce websites. Designed all
website copy, links and landing pages. H&BA market research, industry market trends and analysis.
Created a retail/wholesale and private label product lines, brand development and determine product line
profit margins. B2B and B2C marketing and sales. Mixed media advertising/marketing campaigns, direct
response copywriting and marketing including newsletters, banners, technical writing and documentation,
press releases, mailing lists, and tradeshow presentations. Comprehensive Spa sales and supplier
contracts. Purchasing and inventory management, and product line budgets, standard cost accounting,
AP/AR, l online cc processing and reports, shipping /receiving, importing from Israel/exporting to Europe
and China.. Sold my successful business in 2005.
Customer Service-National Accounts/Information Analyst
4/1997 - 12/1999 Sherwin Williams-Consumer brands, Cleveland, Ohio
Began in Customer Service with the Consumer Brands - Minwax division. Worked in coordination via
CRM, with the National Accounts Management Team for ‘Lowes’ providing all facets of customer
service, sales, data entry, order entry, scheduling, logistics, quarterly projection reports, POS materials,
plan-o-grams, advertising and promotions and promo rollouts, inventory buy-points and volume,
reviewing quarterly sales reports while increasing market share, territory and sales volume. Training
programs on systems and new software applications.
Education
Miami University, Oxford, Ohio
Bachelor's Degree - BS in Business Marketing
Minor - Sociology