Design Sales

Location:

Irvine, CA

Posted:

August 05, 2014

Contact this candidate

Resume:

Annette A. Medcalf 615-***-****

**************@*****.***

Los Angeles, CA

www.annettemedcalf.com

Where you put your attention is where you will get results! A poorly executed design lacks the

foundation to be successful, and a strong foundation comes from knowledge and experience.

Professional Skills

Accomplished product leader in all phases of design, fabric development & research, pattern

drafting, technical garment construction, size specification, garment finishing, and costing, product

Market Opportunities

development and sourcing.

Comparative Analysis

Selected Career Accomplishments & Contributions

Development Calendar

Designed the opening ceremony outfit for the 1994 Lillehammer Olympics and the 1996 Atlanta Olympic

Team Leadership

athletes.

Trend Research

Created a Design Advisory Committee, which consisted of selected buyers in market, who previewed the

collections early and gave their feedback, including ideas and suggestions, on the collection . This

Fabric & Trim

created strong relationships, allowed the buyers to be "advisory designers," and provided excellent

information for merchandising and early forecasting.

Utilization

Managed design team that achieved margin goals for a $300 million annual product line that included

Garment Construction

branded, licensed, and team outfitting apparel.

Garment Attribution

Increased product margins by restructuring the offering; traded low usage fabrics with high minimums for

Domestic & Import higher priced fabrics with low minimums, which eliminated excess goods allocation added to cost.

Costing

Trained and mentored student designers to research trends, develop a theme, create mood boards, generate

concepts, research and select fabrics & trims, draft patterns, make samples, conduct fittings, alter

Measurement/Fit/Pattern

samples and patterns, style and manage a fashion show for a children's collection for S/S 2014, that was

manufactured in Haiti, and sold at retail.

Technical Design

Volunteered and executed the setup of a small sewing factory in Ti -Bouk, Haiti. Influenced and

Line Planning &

negotiated with vendors to get all supplies and equipment donated, and implemented a program to

Assortment

develop sewing skills for the Haitian women.

Private Label

Licensing

Professional History

Budgeting

2013-2014 WeAreDAR, Director of Product Development

Presentations Managed the development of tech packages and line sheets

Made revisions, dropped styles, merchandised the group, and costed garments

Buyer Relationships

Conducted fit sessions and adjusted and graded patterns

Established vendor accounts and negotiated cost for woven, knit, and sweater

Illustrator/Photoshop

knit fabric, and materials

Forecasted production and placed orders for fabrics, trims, and findings

Accumark

Prepared order of operations

Directed pattern grading and executed in Accumark

Inspected production fabric, laid out markers, cut parts and bundled

Prepared production coordinator for travel to Haiti to oversee production

2012-2014 O'More College of Design, Instructor

Intl Academy of Design & Technology, Instructor

Introduction to Fashion, Designing For A Cause, Clothing Construction I, Global

Sourcing and Product Development, Apparel Manufacturing, Retail

Management, Entrepreneurship

Instructed classes for Summer Studio about fabric construction, fabric selection,

pattern layout, fabric cutting, and sewing

2010-2012 O'More College of Design, Student

Completed program for a Bachelor of Fine Arts in Fashion Design that was not

offered when I obtained my Associate of Art degree

continued on page 2

Annette A. Medcalf, page 2

Professional History

2002-2010 Design Que Creative, Freelance

Product design and development, seasonal trend forecasting for contracts jobs,

Core Strengths

brand and image development, graphic design, showed collections during market

week at AmericasMart

Passionate

TBCS, Inc., Accounting

Inspirational Managed all accounting functions including financials

Administered human resources, payroll, compensation, and benefits

Creative

Governed all taxes and insurance

Motivational

2001-2002 VF Imagewear, Product Development, Technical Design

Insightful/Perceptive

Designed new product concepts for programs

Organized Collaborated with Sales to develop uniform programs

Researched and developed knit, woven and technical fabrics, worked with testing

Meticulous labs to ensure performance and safety standards, approved lab dips, strike off’s,

knit downs, wash panels, and samplers

Analytical

Specified all fabrics, trims and findings for products

Developed technical packages for sourcing

Resourceful

Coordinated with Sourcing Department to select vendors and resolve any potential

construction or quality issues

Tenacious

Audited production for adherence to standards and quality

Decisive

Adaptable 1995-2001 Owen & Friends Children's Wear, Owner

Opened a children's clothing store offering national brand products as well as a

Articulate collection called Owen and Friends

Developed image, brand, logo, marketing materials and packaging

Ambitious

Purchased inventory during market week

Researched fabrics, trims and findings available with low minimums

Integrity

Developed collection including designs, pattern drafting, and sewing garments

Managed employees and all financial aspects of business

Authentic

Mentoring

1992-1995 Champion Athletic/Sara Lee Apparel Brands, Creative Manager

Benevolent Managed design team for $300 million annual product line

Researched and reviewed seasonal trend and color forecasts, and provided style

Self-Aware direction, category requirements, and cost targets to design team

Worked with fabric/trim vendors, attended international/domestic trade shows

Goal Oriented

Led design team in developing the mood and theme for each season

Provided directives for knit and woven new fabric development

Evaluated and approved all lab dips, and approved all submits

Directed research & development of garment finishing, approved the wash panels

Approved all licensed product for intimates, outerwear, accessories, and footwear