Manager Project

Adam Massaro

**-** **** *****, ***. *T,

Woodside, Queens 11377

Phone: 718-***-****

****.********@*****.***

Objective: Marketing professional who thrives on fast paced, dynamic, positive-energy environments, seeking a

position with a focus in digital advertising and marketing.

Experience: Smart Age Solutions Sept 2013 - present

Project Manager

Research and define job descriptions to fill department resource needs. Screen and

recommend interview candidates. Integrate new hires into teams and processes

Managing project development from initiation to closure

Manage Production team and Retention Team

Guide work from client needs and idea to goals and delivery. Pull together tea m leaders and

account staff to research and define new products and budget. Build and delegate work plans,

communicating progress to account executives

Set clear expectations and goals for project teams. Track progress against timeline, milestones

and budget, revise as needed

Account Manager

Direct day to day client relationship manager responsible for executing business initiatives,

maintaining customer satisfaction and growing retainers or project work

Develop engaging content for clients social media initiatives across platforms

Produce and review reports using web analytics software, social media monitoring and listening

tools

Manage campaigns to assure each client is meeting their goals and modifying initiatives where

necessary

Manage Agency and Brand Relationships

Created materials to explain the benefits of digital initiatives to new leads and existing clients

Manages $1.2 million in agency business and billing annually

New business acquisition led to $300,000 in projected 2014 billing

BizDevCenter Feb 2012 – Sept 2013

Marketing Specialist

Day to day client contact, responsible for maintaining relationships, customer satisfaction and

identifying areas to grow the business based on client needs

Conduct keyword market research for niche market focused ecommerce websites

Source content optimization strategies for clients in areas such as blogs, images, partner

companies or videos amplification

Monitor campaigns on a regular basis to measure and maximize the effectiveness of all PPC

campaigns

Develop and integrate new marketing strategies to increase agency profits

Analyze social insights (i.e. Facebook analytics) to create stronger engagement tactics with

existing and potential audience

Garner leads for potential sales among existing and new clients

Relevant Skills:

Google Analytics Installation and Advanced Integration

Google Analytics custom reports

Google Analytics Advanced Segments

Conversion tracking and optimization

Search engine marketing and search engine optimization

Google AdWords campaign development and optimization

Display Advertising

Retargeting Campaigns – Adwords and Facebook

Social media ROI management

Facebook Ads Manager

Education: Saint Peter’s University Jersey City, NJ

Bachelor of Science, Marketing Management May 2011

Capabilities: Google Drive, Google Webmaster Tools, WordPress, Social Medias(Facebook, Twitter, Google+, Linkedin,

Pinterest, Instagram), Sprout Social, Hootsuite, Facebook Power Editor, Prezi, Microsoft Office (Word, Excel,

PowerPoint), Outlook, Salesforce, Basecamp, Adobe Acrobat, Photoshop, Fireworks, After Effects, CSS, SPSS,

HTML, MAC and PC interfaces.

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