Marketing, Business Development, Mgmt, Computer Technology Sales

WILLIAM KEESEE

*** ****** **** #*, *******, TN **620 • 423-***-**** • **********@*****.***

MARKETING/BUSINESS DEVELOPMENT

Product Marketing & Business Management

To lead, challenge and be challenged in a technology, software sales, marketing strategy or

business/marketing development position. Analyze and improve marketing, sales and operational

performance. Develop products, markets and relationships. Highly competitive, passionate, persuasive

and articulate, able to achieve results others believed to be impossible. Experienced in computer

technology, public speaking & presentations, marketing, public relations, partnership building and

product management.

Demonstrated success record in:

All aspects of Human Resources and Public Relations.

Distilling value, overcoming objections and securing hard to close deals.

Experienced with both ad agency and direct sales strategies and tactics for television and

radio.

Designing creative product marketing campaigns

Motivating staff to peak performance levels.

CORE COMPETENCIES

• Ad Campaign Management • Multi media Marketing • Account

Development

• Market Research • Competitive/Strategic Planning • Budgeting/ Forecasting

• Prospecting/ Client Cultivation • Direct Mail Marketing • Promotional Techniques

HIGHLIGHTED CAREER ACHIEVEMENTS

Revenue Generation Within one year, generated significant new revenue for warehouse club by

•

prospecting and securing new business memberships. Controlled expenditures and won lucrative

contract extensions for VMS on a yearly basis.

Account Development – Secured new and more lucrative contracts for VMS on a yearly basis.

•

Sold and marketing memberships for wholesale club to potential new members and businesses.

Market Penetration As a Project Supervisor for VMS, increased market exposure and market

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share substantially within one year.

• Effective Marketing Increased revenues over previous year’s figures for VMS for 7

consecutive years. Marketed homes as a Real Estate Agent and utilized print, social media,

open houses and word of mouth to create sales. Utilized B2B sales, print ads, social media,

event functions and market planning to effect successful market development and growth.

RELEVANT PROFESSIONAL EXPERIENCE

KEESEE CONSULTING, Bristol, Tennessee 2010 Present

Owner/Marketing Consultant

• Ad Campaign Management • Multi media Marketing • Account

Development

• Market Research • Competitive/Strategic Planning • Budgeting/ Forecasting

• Prospecting/ Client Cultivation • Direct Mail Marketing • Promotional Techniques

SAM’S CLUB, Bristol, Virginia 2007 – 2009

Team Leader/Marketing Rep.

• Within one year, generated substantial new business revenue.

• Utilized B2B sales, print ads, social media, event functions and market planning to effect

successful market development and growth.

• Generate sales through agency and direct clients.

• Work closely with clients to identify their needs and challenges and provide solutions oriented

campaign themes and timelines.

• Examine ratings, research data, and market share information to insure sales plans are effective

and strategic.

• Utilized strong ability to sell marketing ideas, strategies and tactics to help clients increase

market share, and generate new business.

COLDWELL BANKER, Bristol, Virginia 2006 – 2007

Highly successful real estate professional based on proven campaign management, sales team leadership,

strategic planning and new market development skills.

Real Estate Professional

• Represented agency to clients; developed and recommended home buying and financing options;

developed new accounts; reactivated dormant client relations, deepened and broadened C level

and long term relationships.

VMS, Richmond, VA 1997 – 2007

Project Supervisor/Marketing Director

William Keesee

Results-focused Marketing Professional

Managed accounts and expanded client base; consistently exceeding goals.

In charge of all operational directives and procedures for 7 work locations.

Marketing management and strategic planning.

Business Development/Marketing Implementation.

Contract negotiations and presentations to government officials.

EDUCATION

Bachelor of Business Administration – Specialization in Marketing, King College, 2008

Associates of Applied Science in Computer Electronics Engineering – ECPI College, 2008

BBA – Graduated Magna C. Laude, GPA – 3.72

AAS – Graduated Magna C. Laude, GPA – 3.89

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