Charlotte Hensby
Burlington, Ontario,
L7M 4V8,
(c) 905-***-****
***************@*****.***
Eagle Eye Events
August 5th, 2014
Dear: Recruitment Manager,
I am writing to apply for the position of an Entry Level Management Trainee, with the ability to bring
industry knowledge and experience in marketing, promotions, customer service in sales, and
management skills.
I am presently working at Hudson’s Bay as the Visual Merchandiser and In-Store Marketer
completing/creating visual impact with 160 mannequins, floor displays and merchandise presentation
using strict visual criteria in the menswear clothing department. I also have a reputable past in
merchandising women’s wear, children’s wear, shoes and accessories as well as Managing. My
experience comes from many avenues of design, merchandising and marketing whilst working in fast
pace retail environments. I believe with my previous schooling experience in design and marketing
courses, as well as my strong managing and visual merchandising skills I would be an asset to a
company who strives for new innovative ideas and strong communication skills when working with a
team; with ability to create working relationships to enhance project completion. I am a strong leader
and will always be on top of completing task work, meeting company quotas and striving my team to
execute a level of great customer service expertise with my background in management and knowledge
in the marketing industry. I also have great organization, time management and multitasking attributes
that help me to always complete tasks on time and promptly. I am fully motivated towards furthering
my knowledge, by expanding upon my already established talents, education, and passion for the
industry of marketing, design and merchandising.
Thank you for your time and consideration, I look forward to setting up a time to meet with you.
Sincerely,
Charlotte Hensby
Charlotte Hensby
1276 Silvan Forest Drive #5
Burlington, Ontario, L7M 4V8,
(c) 905-***-****
***************@*****.***
Objective
Seeking a Marketing position that will utilize my strong marketing and sales techniques, working with seasonal trend
forecasting creating new, quality ideas. In time gaining experience from a reputable company gaining industry
experience.
Education
Interior Design Institute – On-line Course Feb 2013- Feb
2014
Interior Design Diploma 2014
Graduated with a 93% overall academic achievement
Developing skills in many aspects of design and decorating as well as floor plan set-ups (drawn and
attempted) to enhance my already strong merchandising skills from Fashion Merchandising to open doors to
interior
Studied qualifications include: Showroom display set-ups, various styles of design, scale and perception of
display, colours/fabrics and textiles, as well as business and art combined for the satisfaction of clients
Fanshawe College - London, On Sept 2009- April
2011
Fashion Merchandising Diploma 2011
Graduated on Dean’s Honor Role with a 4.0 GPA
Developed skills in textile construction and fabrication methods relating to product knowledge and
merchandising
Ability to provide a high level of knowledge to others regarding current fashion trend forecasting, colours and
silhouettes, and expanding visual knowledge throughout any environment coordinating merchandise, styles,
trends and accessories to create fresh and exciting new visual concepts
Developed strong computer skills in Microsoft Word, Excel, and PowerPoint as well as Adobe Photoshop and
Illustrator.
White Oaks Secondary School - Oakville, On Sept 2004- June
2008
High School Diploma 2008
Graduated with honors
Awards/Achievements
Deans Honor Role (Fanshawe College) with a cumulative 4.0 GPA
Received honors certificate for highest marks in the business section for the fashion program out of 150
students
Work Experience
Hudson’s Bay Dec 2013 -
Present
Yorkdale, Ontario
Visual Presentation (VP)/In-Store Marketer (ISM)
Responsible for creating visual impact with 160 mannequins, floor displays and merchandise presentation to
enhance the Company’s image as a fashion store and entice the customer to buy through the execution of
HBC’s visual presentation / marketing directions and guideline s
Execute National and Regional ISM (In store marketing) programs in a timely manner including but not
limited to event set-up, shop set-up, seasonal set-up, promotional signing and brand signing
Completed trend runway displays (VP), using marketing direction from H.O. Responsible for the selection of
20 complete and accessorized outfits, execution, styling, and marketing to show current trends and styles of
the upcoming season once or twice a month
Responsible for the merchandising (ISM) and replenishment of high end fashion brands including, Strellson,
Ted Baker, J.Lindeberg, Diesel, Armani Exchange, Scotch and Soda, and G-Star Raw.
Bench Mar 2013 – Dec
2013
Etobicoke, Ontario
Store Manager
Responsible for consistently leading and developing my team; including succession plans for daily, weekly
and monthly sales goals, wage cost awareness, payroll, scheduling for all staff, health and safety and loss
prevention awareness, stock receiving and confirmation, store to store transfers/recalls/audits, yearly
inventory counts, as well as complete company standards of visual merchandising
Create succession plans for each individual employee, working with their strengths and weaknesses to
enhance their knowledge of the brand and to succeed in their overall performance
Have the ability to use extensive report data to analyze profitability of current merchandise in store and will
adapt visual displays according to such reports to create a higher volume in sales based on proper
merchandising; utilize planograms to adapt in-store and window displays selling and merchandising reports
and present the store in a compelling manner for our customers
Report directly to District Manager and Regional Manager and create succession plans to enhance
profitability and success of the store
Zara Aug 2012 – Mar
2013
Burlington, Ontario & Yorkdale, Ontario
Assistant Department Manager/Visual Merchandiser
Responsible for leading and developing my team to complete daily task work including stock, filling
backroom merchandise, completing hourly replenishments, and providing exceptional customer service to
make daily and monthly quotas
Responsible for the opening and closing of the store and cash, as well as create schedules and complete
payroll
Organize the completion of truck shifts including responsibilities of receiving merchandise, un-packaging,
replenishments, and using plan set ups for placing new product on the shop floor
High responsibility of completing orders of replenishments and new product on time using CASIO’s and TGT
computer functions, as well as dealing directly with head office and the product team and constant
communication with the regional manager
Mexx June 2011- Aug
2012
Oakville, Ontario
Assistant Manager/Visual Merchandiser
Responsible to lead, organize and set-up all employees with task work, confidence in selling with customers
and enhance their product knowledge with day to day reports
Ensure personal and store sales goals are achieved by analyzing and reacting to information provided in
company reports
Completed daily tasks such as opening/closing the store, setting up and keeping record of daily results,
receiving stock shipments, creating store schedules, and setting up merchandising displays, while providing
extensive customer service skills during selling hours
Able to create window and in-store merchandising displays following specific visual criteria, combining
previous skills and creativity to enhance such displays in unique ways to suit our floor set-ups
Volunteer Work/Accomplishments
Fanshawe College Fashion Merchandising Blog Jan 2011-
Apr 2011
Started the fashion merchandising blog with two other students and an Instructor
Blogged often about current trends, styles and influences of the season
True Colours Fashion Show Nov
2010
Event Planning/Marketing Committee – Responsible for promoting and producing the show
References and Portfolio Available Upon Request (Valid Driver’s License and Dependable Vehicle)