Media/Marketing/Brand Management
Resume:
John S. Quigley
Cumming, GA 30041
************@*****.***
www.linkedin.com/in/JohnSQuigley
Summary of Qualifications
Senior Marketing/Media Professional experienced in multi-channel marketing, event
marketing, and using social media to drive profitable sales. Proven results executing local and national
marketing programs. Expert in media planning and buying (traditional and social media). Highly skilled in
people management, leadership, coaching, and motivating groups, with direct supervision and management
of up to 40 professionals. In-depth knowledge of the manufacturer-wholesaler/franchisee-consumer
relationship. Oversight and guidance responsibilities for work with advertising agencies to plan, develop, and
execute brand advertising and marketing materials.
Select Accomplishments
Spearheaded the formation of Anheuser-Busch’s (A-B) Field Media Group/Busch Media Group, a unique
planning and buying group.
Maximized A-B’s ROI by generating a 3-to-1 value-added return on radio expenditures, generating $18MM
in promotional support.
Produced Super Bowl week concerts/events featuring such artists as Three Doors Down, Snoop Dog, Nelly,
UFC, AVP, and the Association of Surfing Professionals.
Introduced first plastic bottle in the beer industry with current A-B annual sales of $50MM.
Developed local marketing plans for introduction of Michelob Ultra and Bud Light Lime in the Southeastern
United States, resulting in the most successful beer brand launch in a decade with current annual sales of 24
million cases.
Created large-format signage for Times Square, Chicago’s Kennedy Expressway, and Highway 40’s
A&Eagle neon in St. Louis. Negotiated $6MM in savings on LED display.
Orchestrated numerous media-driven promotions to secure advantages for A-B brands at retail locations,
resulting in 2% increase in sales vs. flat industry.
Professional Experience
QUIGLEYMEDIA LLC Nov 2011-Present
Marketing-Media-Budget Management
Support Beverage Wholesaler, Not For Profit and Developing Beverage Importer with Marketing
Materials, Media Buys and Budget Management.
CUMULUS BROADCASTING June 2012-Feb 2013
Marketing
Develop, implement and execute marketing plans and promotional opportunities to drive incremental
business. Consumer marketing and branding for entertainment, financial services, quick service
restaurants and professional sports franchises.
ANHEUSER-BUSCH INBEV (ABI) 1987 – 2011
Director, Field Media Group – Atlanta, Georgia (2008 – 2011)
Developed annual media and marketing plans for 10 states and 150+ wholesalers. Controlled $10MM+
in ABI and $5MM in wholesalers funds in local radio, outdoor, print, and Internet advertising.
Motivated team to negotiate savings of 4% to 7% ($400MM - $700MM).
Produced Super Bowl week concerts/events in Tampa and Miami.
JOHN S. QUIGLEY / Page Two
Senior Manager, Field Media Group – Charlotte, North Carolina (2003 – 2008)
Planned local media and marketing for 6 states and 80+ wholesalers. Controlled over $5MM in ABI and
$2MM in wholesaler funds.
Initiated and implemented focused Game Day Experience program, which evolved into Budweiser’s
national “Thirst Row” programs for MLB and the NBA.
Senior Manager, Field Media Group – St. Louis, Missouri (1999 – 2002)
Oversaw 5 managers and 35 account executives with heavy HR focus due to dot-com-driven turnover of
25% to 35%.
Developed companywide buy review process that introduced an in-depth and consistent form for
reporting brand buys to media planners/brand teams.
Delivered $3MM to $5MM in annual savings.
Budweiser Brand Manager – St. Louis, Missouri (1993 – 1998)
Developed several packaging innovations, including plastic bottle, 5-liter can, and platforms for
Freshness Campaign, Bud Rewards.
Cut sales decline to lowest in 10 years (-2.3% vs. category -10%).
Manager, Media Planning, Budweiser – St. Louis, Missouri (1992 – 1993)
Developed media objectives and strategies for brand with budget of $300MM.
Manager, Field Media Group – St. Louis, Missouri & Los Angeles, California (1987 – 1992)
Developed and implemented marketing plans for 13 western states with a heavy Hispanic focus.
Previous Professional Experience – New York Advertising
Agencies
TED BATES 1985 – 1987
Media Supervisor Clients: Prudential Insurance, Michelob Beer brands
AMMARATI-PURIS 1985
Senior Media Planner Clients: Sony Electronics, BMW Dealers Group
BBDO 1981 – 1985
Media Planner Clients: General Electric, DuPont, Taco Bell
Previous Professional Experience – Teaching
SHANDERAMA SECONDARY SCHOOL 1979
Math and Science Teacher – Kakamega, Kenya (Nine-month assignment between sophomore and
junior year)
Education
Georgetown University – Washington, D.C. 1976 – 1981
Bachelor of Science in Government with Minor in Biology
Technology/Training
Proficient in Excel, Word, PowerPoint, Strata View, SBMS, and MediaTools
Six Sigma White Belt Certified
Contact this candidate