Marketing Sales
Resume:
Michael McGrath
Lihue, HI
*********@***********.***
LinkedIn Profile
Education
Master of Arts, English, University of Alberta, Edmonton, AB
Bachelor of Arts, Honors English, University of Alberta, Edmonton, AB
Clients
Marketing Vendor, CreateSpace
Aug. 2013 - Present
Wrote marketing copy for clients' publications, including back cover copy, author biographies,
book descriptions, and one-line pitches for use with social media.
As needed, used in-house Excel sheet to calculate a work's BISAC catagory.
Researched and assigned marketing keywords to each work.
Wrote brief explanations of marketing copy for CreateSpace clients.
Delivered quick turnaround on both assignments and any requested revisions.
Copywriter, Signorelli and Associates
Jan. 2012 - Present
Wrote marketing white papers for a high-end administrative software system based on
information provided by Mr. Signorelli.
Read, evaluated, and summarized transcripts of phone interviews between marketing consultant
and interviewees.
Generated tweets and Facebook postings from existing blog content.
Wrote email newsletter and ezine articles based on existing blog content.
Previous Clients
SEO Copywriter, WebpageFX
Jan. 2012 – Oct. 2014
Research and write 450 -650 word blog entries on multiple topics, including technology, Internet
marketing, lifestyle, the SEO industry, technology news, and self-improvement.
Research and write monthly blog entries on the electroplating industry.
Incorporate keywords into text while maintaining a consistent writing style.
Provide website content for WebpageFX clients in diverse fields, including dentistry, heavy
equipment sales, holistic addiction treatment, transportation, organic gardening, and pest control.
Freelance writer, Hill Holliday
May 2012 – Dec. 2012
Researched and wrote 500 - 1000 word computer-related articles aimed at small businesses,
students, and individuals with limited computer skills.
Wrote 200 - 300 computer tips and multiple-choice educational quizzes to accompany articles.
Provided rapid, one-day turnaround articles on an as-needed basis.
Scriptwriter, Knowlera Media
Oct 2012 – Nov. 2012
Researched and wrote 15-minute scripts for science-based educational videos.
Copywriter, CopyPress
Jan. 2012 – Nov. 2012
Researched and wrote succinct 250 - 300 word product descriptions for a major international
auction site.
Descriptions included technical summaries of routers, cameras, projectors, and motherboards.
Incorporated specific keywords into product descriptions while maintaining readability.
Freelance writer, SmartContent
June 2011 – Aug. 2011
Wrote high-interest 400- to 600-word articles on multiple topics, unobtrusively incorporating
SEO keywords.
Provided advertizing copy and catalog product descriptions for pet-related products.
Copywriter, Tree.com
2009 - 2011
Served as editors' first choice for tight-deadline and problematic article writing.
Wrote articles in multiple formats, including 800- to 1000-word Decision Guides, How-To
articles, Features, Quizzes, and Problem / Solution guides.
Incorporated SEO search terms into articles while maintaining a natural writing style.
Newsletter writer, Razoreye Media
2001 – 2009
Wrote step-by-step software tutorials and created screenshot images for each step for monthly
Learning Curve newsletter.
Proposed, researched, and wrote articles for monthly Privacy Chest newsletter.
Freelance writer, MoreFocus.com
2001 – 2009
Wrote on multiple topics, with a focus on medical information sites.
Incorporated search phrases into text in a natural, unobtrusive manner.
Wrote articles in multiple formats, including 800- to 1000-word Decision Guides, How-To
articles, Features, Quizzes, and Problem / Solution guides.
Copywriter, Toy Vault (2002 – 2003)
Provided copy for boxes and additional materials for ToyVault’s line of Monty Python© plush
toys.
Wrote content in voice appropriate to the Monty Python© line.
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