Sales Marketing

S U S A N K I N C A I D, C WS ®

*** ****** ***** ***** ************, Missouri 63017

C: 314-***-**** / H: 636-***-**** ● *******@*****.***

Senior Sales & Ma rketing Executive

CONSULTATIVE SALES ~ RELAT IONSH IP MANAGEMENT ~ PRODUCT MARKET I NG ~ BRAND I NG

Profile of Qualifications

Seasoned Management Executive offering excellent track record of providing extraordinary

results while fostering and coordinating highly synergistic teams. Possess a rich mix of

prospecting, sales, marketing, strategic planning, and staff management expertise.

Systematic and decisive with outstanding communications, training, coaching, and

presentation/public speaking capabilities. Able to effectively analyze competitive landscape,

emerging products and services, and market trends to plan sales strategies, promote

products and services, and fuel business development. Willing to relocate.

Selected Achievements:

• Collaboratively achieve annual sales goal of $150M-$200M in assets under

management (AUM) within advisory platform.

• Motivated, coached and led team to capture $2B in asset under management within

two years.

• Leveraged advanced marketing talents to boost overall number of advisors utilizing

advisory programs by 15%-20% annually at First Allied which subsequently increased

average GDC (gross dealer concession) revenue to $350K+ per advisor.

• Chosen and awarded as Employee of the Quarter in 2013 for playing a pivotal role in

retention of $40M in advisory AUM.

• Draw upon exceptional resourcefulness to continually propel sales growth by 30-40%

at First Allied.

• Championed highly targeted sales and marketing strategies to initiate advisory

business relationships essential to surpassing sales goals and expanding assets

under management.

• Met and frequently exceed revenue targets throughout career in diverse industries

from financial services to manufacturing and mortgage lending.

Professional Experience

First Allied Securities, Inc., 2010 to Present

VP, Advisory Consulting Group

• Spearheaded advisory programs and initiatives for 600+ registered Investment Advisor

Representatives (IARs) through one-on-one consultations, educational presentations

and materials, and actively promoting benefits of using First Allied products and

services within Guided Portfolio Solutions (GPS).

• Drive consistent revenue growth through sales and marketing to independent business

owners, fee-based practice management, portfolio and case support, client relations

and solutions implementation.

• Create, execute, track and report on integrated marketing plans, strategies and tactics

for asset management platform yielding $4B+ in AUM.

First Allied Advisory Services, Inc. / First Allied Securities, Inc., 2008 to 2010

VP, Sales and Marketing

• Administered Variable Insurance Program (VIP) and Elite Asset Management program

among registered IARs and persuasively promoted managed account programs

through advisor consultations and presentations.

Continued...

Susan Kincaid, CWS – Page 2 of 2

Professional Experience continued ...

• Coordinated and distributed marketing and sales literature for two managed account

programs.

• Teamed with investment asset managers to craft informative and compelling marketing

collateral for advisors.

• Proactively authored articles published in CompetitivEdge magazine to maximize

awareness of Variable Insurance Program.

• Drafted, executed and managed selling agreements with Third Party Asset Managers.

Gateway Lending, 2005 to 2008

Branch Manager

• Directed full-scope daily business operations at $10M/month branch inclusive of

marketing, loan processing operations, referral sales, P&L accountability, and staff

development.

• Fostered, nurtured and maintained productive relationships with over 35 lenders to

maximize revenue growth and customer satisfaction.

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PRIOR BACKGROUND:

Career Development Manager, Executive Financial Group

Advanced Silver Team Financial Advisor, American Express Financial Advisors

Supervisor, Chrysler Corporation

Education & Credentials

Bachelor of Science Degree Business, Marketing Emphasis

University of Missouri at St. Louis

CWS® (Certified Wealth Strategist)

Computer Skills

Microsoft Office Suite (PowerPoint / Word / Excel)

Salesforce

Loan application and underwriting software

Community Involvement

Board Member / Past Diversity Chairperson / Past Finance Committee Member, The College

School

Board Member, Cultural Leadership (non-profit leadership organization for youths)

Board Member, Guardian Angels Settlement Association

Contact this candidate