Sales Marketing

MATT CONN

****N ***W Kokomo, IN ***** 857-***-**** ****.****@*****.***

I’m an experienced journalist and marketing professional with a diverse background

SUMMARY

that allows me to fulfill many roles and understand how various worldwide business

units interact.

I learn quickly and value continuous development. I have always dealt cal mly with

chaos, whether that be meeting daily deadlines for stories as a reporter or managing

multiple projects during several reorganizations at Hewlett Packard.

I’m comfortable interacting with all levels within an organization, including C-level

executives. I’ve also been the point of contact for strategic global marketing and

product quality efforts, developing a rapport with commercial PC product managers

around the world.

Houston, TX

EXPERIENCE LA FITNESS

Fitness Sales Counselor 2/2014-4/2014

Developed B2B and B2C sales and marketing strategies to increase

membership. Closed up to 12 memberships per day.

Represented LA FITNESS in the community.

Houston, TX

HEWLETT-PACKARD COMPANY

Competitive Strategist 4/2011-4/2013

Managed a $150k initiative to develop global product quality messaging. This

included taking our commercial PCs to the ultimate stress testing, such as

blasting them with dust, baking them and shocking them to prove durability,

which allowed us to position ourselves in the market as highly reliable.

Combed primary and secondary research and kept up with the latest tech blogs

to produce competitive collateral for worldwide distribution in the commercial

PC segment, which ships nearly 14 million units per quarter.

Interviewed SMEs in engineering and software development for whit e paper

publication. Managed a $5k budget per quarter to source technical writers.

Developed entertaining trade show strategies to attract leads.

Houston, TX

GALLERIA MARKETING, INC.

Corporate Trainer 8/2010-12/2010

Closed multiple deals per day in B2B direct sales, acting as part of the outside

sales force for a Fortune 500 company.

Trained candidates for Corporate Trainer positions through monitoring their

sales interactions and providing guidance.

Boston, MA

BOSTON PRODUCT MANAGEMENT ASSOCIATION

Marketing Intern 6/2009-9/2009

Interviewed sponsors to evaluate their requirements and expectations.

Evaluated open source against SaaS implementation models for a website

relaunch; developed recommendations for platform, vendor, content and

usability improvements.

Fort Myers, FL

THE NEWS-PRESS, NEWS-PRESS.COM (GANNETT CO., INC)

Online Producer 5/2006-5/2008

Developed multimedia strategies as part of an online pilot program for Gannett,

leading to a 10% increase in unique monthly visitors within the first year.

Updated website with news and entertainment stories, photos and videos on a

daily basis.

Streamlined online video reporting to cut production time by 50% and reduce

equipment costs by 90%. Realized the value of simplicity through providing all

employees with digital cameras that could take video for the web.

1 P age

Lectured and advised groups of international publishers and journalists visiting

The News-Press; served as a guest lecturer in classes at Florida Gulf Coast

University.

Received AP Managing Editor Innovator of the Year staff award, 2007.

Marshfield, WI

MARSHFIELD NEWS-HERALD (GANNETT CO., INC)

Health Reporter 8/2003-5/2006

Created a medical and science area of focus for the newspaper and

website, capitalizing on the strength of medical knowledge provided

by the Marshfield Clinic, an internationally significant healthcare and

research facility.

Authored approximately 400 articles annually; produced work that

appeared in four other Gannett Wisconsin publications and websites.

Received internal and third -party awards for innovation and

excellence.

Developed a rapport with patients to the point I was allowed inside

their rooms and to observe their procedures for human interest stories.

Through 2/2015

CERTIFICATION GOOGLE ANALYTICS INDIVIDUAL QUALIFICATION

Certification ID: 01934915, earned on 8/22/2013

Boston, MA

EDUCATION BOSTON UNIVERSITY GRADUATE SCHOOL OF MANAGEMENT

MBA and Master of Science in Information Systems degrees, May 2010

CPG brand management consultant. Texas Pete Hot Sauce executives

sought branding development from the MBA branding course. Our

team developed social media combined with event strategies to create

a stronger presence in the hot sauce segment.

Strategy and Innovation teaching assistant

Bloomington, IN

INDIANA UNIVERSITY

Bachelor of Arts in Journalism, May 2003

Reported for the Indiana Daily Student

West Lafayette, IN

PURDUE UNIVERSITY

Coursework toward Bachelor of Science in Engineering

Delphi Electronics internship with a lean manufacturing focus.

OTHER HP Total Quality Management training, 4/2013

ACTIVITY HP Big Data Overview training, 3/2013

HP Young Employee Network – Wellness Chair, 2012

Museum of Fine Arts Houston – Member and Volunteer, current

Basic JavaScript and HTML courses through codeacadamy.com, ongoing

2 P age

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