Executive Development

MELISSA G. CRAVEN

***** ****** ******* ***. **** Dallas, Texas 75287

405-***-**** **************@*****.***

CAREER PROFILE

Healthcare Business Development Executive with a strong background of 14

years with a proven track record in Physician Relations, Retention,

Business Strategy, Program Development and Community Outreach. Motivated by

hands-on work in a fast-paced and changing environment. A goal oriented,

self-motivated worker, yet committed to team growth/motivation and

leadership. Innovative and integrity filled - willing to travel and excited

for growth opportunities. Demonstrated strategist, application success in

provider-facing roles. Focused on capturing market share, physician

practice development enhancing community loyalty. Experienced in

identifying and assisting with the negotiations of physician and hospital

alignment JV's, IPA's, CIO's, CMA's, CAH, hospital/ practice syndications

and additional lines of service. Dedicated to enhancing patient, surgeon,

physician and mid-level satisfaction surveys and HCAHPS scores and

methodology through sincere and transparent communication, ownership and

accountability.

HIGHLIGHTED SKILLS

Leadership & Team-player Strong Dedication to Senior Leadership

assisting Surgeons and Communication

Efficient in Physicians meet their Diplomatic of Hospital

High-Pressure work place unique needs in Politics

and deadlines changing healthcare Engaged, Active Listener

Critical Thinking Actively engage and Solution Oriented

Proficiency Surgeons and Physicians Formal and interpersonal

Data Analysis of Market in practice development Communicator

Forecasting, Volumes, plans that are Mediation Skills

Plan Development and innovative and result Results Driven

Execution driven

Data Base Development Clear Understanding and

and Management Proficient Navigation

Key Relationship of RVU models and

Management physician metric

achievements

expectations

PROFESSIONAL DEVELOPMENT

Developing Physician Metric Based Measures

High Impact Physician Conversations/ Physician Outreach,

The Advisory Board

Washington, DC 01/2013

Patient and Physician Satisfaction Scores and Reimbursement

Press Ganey

Oklahoma City, OK 2010-2014

Leadership and Physician Engagement

Sustaining Performance and Growth/Affordable Care Act Ruling

Financing the ACA/Health Insurance Exchange

Employer Provisions for Health Care/Hospital Pricing Transparency

Capturing Medical Tourism/Healthcare Landscape of the Future

Stark and Sunshine Laws/New Rulings Directed at Physician owned Operations

Politics and Healthcare/Legislative Committee and Lobby Efforts

PHA Physicians Hospitals of America

San Francisco, CA 09/2010

Keystone, CO,

09/2011

Austin, TX

09/2012

New Orleans, LA 09/2013

*web

Advanced Intracardiac Robotic Surgery Team Development

Cardiac Surgery International Symposium

Saint Joseph Hospital 18.5 AMA PRA Cat1

Atlanta, GA 04/2011

Executive Leadership

Training

Results Driven Communication/ Communicating with Diverse Backgrounds

Blackhawk Healthcare - Press Ganey

Austin, TX 2007&2008

IDTF Development and Technology Training

Hitachi Medical

Chicago, IL 2004

Extensive Education of Patient Based Hospital Models,, The Politics and

Patient Outcome

Developing a Successful Cardiothoracic and Cardio Vascular Referral

Program, Cases and Targeted Specialist Outreach.

Dr. John Harvey Dr. Goya Raikar

Oklahoma Heart Hospital

Oklahoma City, Ok

PROFESSIONAL EXPERIENCE

Advanced Strategies in Medical Management

01/2013-Present

Consultant Agreement Executive VP of Venture Development

OKLAHOMA HEART HOSPITAL, Oklahoma City, OK

05/2010-12/2013

Director of Business Development, Hospital Liaison

(Moved to Plano)

. Managed urban and rural healthcare market dynamics for 60 clinics

statewide and two 160 bed campuses

. Identified and developed physician and corporate networks to communicate

OHH initiatives

. Advised executive team on physician relation issues and presented

resolutions

. Developed and implemented physician outreach and referral strategies in a

four state region

. Provided executive leadership in community outreach education campaigns

and advisory committees

. Liaison between Mercy Health Systems and OHH as an advisor to the

executive leadership board

. Formulated Strategies and implemented programs for newly recruited

physicians market growth

. Developed joint partnerships with community hospitals working directly

with CEO, and Boards

. Business analysis, volume forecasting and physician service expansion

. Physician achievement and innovative procedure support and promotion

. Lead policy writer and obtained for OHH National Accreditation ACCME CME

system wide

TURNAROUND PROFESSIONALS Receivership, Oklahoma City, OK

Executive Director for Town Village Senior Living

01/2008-05/2010

. Identified system weaknesses throughout entire facility managerial and

mechanical

. Deployed damage control of pending bankruptcy with resident, families and

staff

. Restructured employees improving key care and facility markers

. Working closely with court appointed receiver steered operational managed

facility through corporate bankruptcy and reversed the process bringing

the facility out of receivership through new ownership and oversight.

BLACKHAWK HEALTHCARE Austin, TX

Mangum Community Hospital- Quartz Mountain Medical

01/2007-01/2008

Director of Hospital Operations

. Wrote development plan and Awarded Critical Access Designation

. Rebranded Hospital to Quartz Mountain Medical Center

. Implemented a revitalization Campaign

. Recruited 2 full time MD, ARNP

. Added multiple lines of revenue generating service, and contracted

specialty physicians bi monthly

. Additional responsibilities were Plant Operations and Facility Safety

/ Code Compliance

American Open Management Company, Oklahoma City, Ok

06/2003-01/2007

Director Business Development

. IDTF JV construction development thru Medicare Survey, and ACR

certification

. Achieved Capital Procurement 1.5 M budget and 12 month project deadline.

. Physician Investor Recruitment

. Physician Referrals and census development

. 5 year ROI - 13 percent ROR

. Quarterly sales of 1.2 M per Quarter

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