Sales Training

CHRISTIAN O. LORENTZ

*** ***** ****** *** ******, CA 94901 415-***-**** **********@*****.***

ASSOCIATE CONSULTANT

Possess 5+ years’ progressive experience in educational publishing & technology, e-learning, client

management, sales, negotiations; several years’ teaching experience & MBA in Global Strategic

Management.

“He was so well-informed and so very personable, yet professional, that I was absolutely positively impressed

with his acumen. It is a rare moment when a Publishing Rep makes such an impression upon me … I wanted to

let 'his top Manager' know how competent he is and how well he represents Cengage Learning.” Lisa Weiner:

ESL Instructor; City College of SF

Highlights: as Account Manager (Client Training), at Cengage Learning, served as sole contact for product line,

met & trained clients, while generating $1.2MM / year revenues; at Burlington English, created, executed &

refined marketing strategies for company’s first foray into US. Proven leader who adjusts to accommodate any

situation & never abandons task at hand. Great listener: thrive in fast-paced environments. Team player who

enjoys leading, supporting & motivating others. Fi rst-rate interpersonal skills consistently foster smoother-

running teams, healthier work environments and increased revenues.

Learning and Development Identifying Training Needs Exceeding Sales Goals Engagement Surveys

Educating Clients Partner Management Expert Metrics Development Driving Business Growth Data

Analysis

Train-the-Trainer Tech-Savvy Client Relationship Management Sales Presentations Needs Analysis

Training Assessment E-Learning Entrepreneurial Spirit Leading Blended Learning Sessions Online

Tutoring

Technology: MS Office, Internet research, Magellan Database Systems, multiple proprietary CRMs

Affiliations: Dominican University of California Alumni Association, San Rafael Las Gallinas Lions Club

PROFESSIONAL EXPERIENCE

Client Trainer (Sales), Burlington English; San Rafael, CA Feb. 2013 –

Dec. 2013

Functioned in dual capacity selling application to English-language learning & making first foray into American

market. Served as account manager & client trainer, assisting adult education firms (both in-class & online).

• Demonstrated cutting-edge applications to Higher Education & private language-institute sectors.

• Delivered training in-person, and via web, teleconference, Train-the-Trainer, print.

• Envisioned, created & executed powerful marketing strategies propelling a company with zero prior US

presence.

• Trained subject matter expert (SME) instructors; resolved issues regarding content, materials & guidelines.

• Stayed abreast of latest trends / applications in coworker development & training concepts, procedures,

techniques.

• Evaluated training programs, identified deficiencies & championed corrective actions.

Benefit Analyst (Member Education), ILWU PMA Benefit Plans Office; San Francisco, CA Sept. 2012 –

Feb. 2013

Served as Benefit Analyst for International Longshoreman Warehouse Union / Pacific Maritime Association

union.

• Educated union members on different available benefit options.

• Led 1-on-1 & group training sessions to advise members on feasible action-plans.

• Analyzed documentation to determine optimal health & pension benefits for Taft-Hartley participants.

Training Manual Developer, Northern CA Nov. 2011 –

Aug. 2012

Led development of training manuals for clients including: Parkinson Accounting Systems, Pacific Maritime

Association. Managed initiatives responsible for providing training & development solutions to all levels of wide-

ranging organizations. Identified & addressed training needs via focus groups, 360-degree assessments.

• Created blended training solutions including instructor-led classes, case studies, self-study, mentoring

programs, e-Learning, vendor courses, coaching, role-playing & online tutorials.

• Assisted with marketing, annual budget development, accident claims / prevention projects.

Account Manager (Client Training), Heinle: Cengage Learning; Northern CA March 2008

– Oct. 2011

Served in dual sales & client-training capacity at manufacturer of ESL online training tools. Educated & trained

teachers on wide range of ESL student & instructor resources, books, manuals & software.

• Served as sole liaison for product line. Met & trained clients onsite often fielding questions from 10+

instructors simultaneously, while suggesting & displaying appropriate resources for various class-levels.

• Trained & continually fielded questions from School, Adult Education, Private Language Institutes & Higher

Education accounts while growing sales pipeline.

Continued on pg. 2

CHRISTIAN O. LORENTZ – PG. 2

(Cengage – continued)

• Conducted top-notch professional training to accounts on text, online & software-focused educational

platforms.

• Coordinated multiple concurrent product adoption initiatives. Met / exceeded annual sales goals of $1.2MM.

Teacher, ELS Educational Services, Inc.; San Rafael, CA July

2006 – March 2008

Taught English as a Second Language (ESL) to Asian & European college-age students, enriched their education

& improved English-language skills.

• Designed innovative lesson plans to dramatically increase students’ understanding of grammar & vocabulary/

• Adapted program teaching materials to fit individuals’’ differing needs.

• Evaluated students’ performance via verbal & written testing. Furnished regular report cards.

• Assisted with training of new teachers.

Teacher, Thepsatri Rajabhat University; Lopburi, Thailand Oct. 2003 –

Dec. 2005

Taught middle & high school students at private English learning institute and served as faculty member of

Humanities & Social Sciences Department. Taught ESL in all disciplines.

• Developed curriculum & benchmark tests, midterm, and final exams. Made adjustments throughout

school year.

• Employed differentiated teaching methods by custom-tailoring developed lessons, assessments, grading

systems.

• Assisted School Improvement Team in setting effective student achievement goals and objectives.

• Conducted activities targeting confidence, perception, vocabulary building, pronunciation practice &

grammar.

EDUCATION

MBA, Global Strategic Management, Dominican University of California; San Rafael, CA May 2012

BA, History, Dominican University of California; San Rafael, CA May 2002

Semester at John Cabot University, Rome, Italy

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