Sales Marketing

AMIT K. DIDDEE

P.O. Box *** – Burlington, MA ****3 USA

Phone: 617-***-**** – Email: *******@*****.***

SUMMARY OF QUALIFICATIONS

• Seasoned marketing and product management professional with over 10 years of experience helping market research, IT

software/hardware/services, and consultancy firms bring profitable, solutions-oriented products to market

• 7+ years of managing multi-channel marketing strategies to grow awareness, traffic, engagement and conversion

• 6+ years of defining and executing product vision and strategy including identifying market opportunities, gathering

competitive intelligence, determining pricing strategies, developing product roadmaps and implementation plans, and

driving the product development process from conception through design, build, release and iteration

• Innovative corporate entrepreneur with extensive experience in identifying valuable opportunities and driving revenue

across the technology, consumer packaged goods, and retail verticals

• Proven credentials and expertise in product management, marketing, corporate strategy, and business development

PROFESSIONAL EXPERIENCE

Product Director – KANTAR RETAIL (Subsidiary of Kantar & WPP), Boston, MA

January 2013 – May 2014

Managed the strategic development, multi-channel marketing, and commercialization of a web-based B2B data and insights portal

as an integral member of the corporate management team. Responsible for defining and driving the global growth strategy and

innovation roadmap to meet evolving client needs, revenue goals, and market opportunities.

• Successfully grew a $10M declining product line by 3% within first year of stewardship through a combination of new

products, value proposition and messaging enrichment, pricing and packaging enhancements, and up-selling and cross-

selling activities

• Developed and implemented a content rejuvenation strategy that enhanced editorial coverage by combining and

repurposing existing original content with curated articles and aggregated real-time news feeds

• Created a platform innovation roadmap to optimize SEO, drive content personalization, deliver seamless publishing across

channels, improve client access to data through interactive reporting and charting functionality, and increase content

permissioning options

• Launched new insight centers for clients to access cross-industry information, insights, advise and data on digital retail

and economics

Product Manager – FORRESTER RESEARCH, Cambridge, MA

September 2008 – January 2013

Collaborated with a global cross-functional management team to help build and manage a high-growth global consulting business.

Identified market requirements and competitive gaps, defined product vision and value proposition, and developed product

strategies and roadmaps. Supported sales, marketing and analyst teams to drive revenue across existing service offerings and

implement new products.

• Developed new products that increased global consulting revenue by $1.5M per annum

• Improved profitability of custom market research tools business by over 40% through process streamlining and templated

programming models

• Developed and implemented a company-wide value-based sales process supported by ROI- and TCO-estimation tools,

leading to increased syndicated sales conversion rates

• Expanded syndicated product lines through genericized studies and tools adapted from consulting engagements

• Contributing author on industry leading sales enablement research

Consultant – FORRESTER RESEARCH, Cambridge, MA

April 2007 – August 2008

Provided strategic analysis and assessment of client product marketing strategies with specific emphasis on enhancing value

proposition and improving sales and marketing messages. Lead consultant and analyst teams to conduct client interviews, collect

and analyze primary and secondary research data, perform cost-benefit and return on investment (ROI) analyses, and develop

marketing mix optimization recommendations.

• Developed a lead capturing, nurturing, and sales tool that highlighted the benefits and cost advantages of IP

telephony infrastructure resulting in $1.8M incremental revenue per year for a global $11B networking vendor

• Earned Forrester’s “Above and Beyond External Client Service” award for increasing competitive win rates and

accelerating the financial approval process for a global $1.25B security technology firm through enhancements to

the sales and marketing value story, collateral, and lead and nurturing process

• Developed business cases assessing a new product launch by the world's leading semiconductor company

highlighting total costs, benefits, and risks using market research and data

Management Consultant – DELOITTE (Formerly Monitor Group), Cambridge, MA

April 2005 – April 2007

Leveraged general management consulting expertise and technical knowledge to support improvements in organizational

design, business processes, and strategy for medium and large-scale organizations across many verticals. Lead interactions

with all levels of client staff to comprehend and document the capabilities and enabling tools required to meet business

needs. Organized, structured, and performed data analyses and developed recommendations and solutions, bridging the gap

between the client organizations' high-level mission/vision and their people, process, and technical solutions. Developed,

coached and mentored other consultants.

• Evaluated and optimized a $10M general merchandise business of an international supermarket retailer and

managed the acquisition and development of 3 new stores occupying 177,000 sq. ft. of commercial real estate each

• Designed and developed a customized product assortment optimization system for an international supermarket

chain, resulting in a $50M annual increase in profitability from higher sales and profit margins

• Streamlined costs, aligned activities with company-wide strategic goals, and enhanced customer satisfaction of IT

departments for a major government financial institution and a leading crediting agency

• Designed and developed a complex financial/pricing analysis tool for a large global pulp and paper company that

tracks monthly shipments and price realization and allows the management of a customer discounting program

• Enhanced staff productivity and morale by implementing a web-based team performance optimization program for

a 15,000-person international biotechnology firm

Senior Technical Analyst – BUSINESS FORECAST SYSTEMS, Belmont, MA

July 2000 – September 2003

Identified demand management and business forecasting improvement opportunities for global 500 companies. Provided

SME support for internal sales and IT functions. Provided technical product expertise during all sales activities, including

preparing sales proposals, prototyping and customizing product solutions, conducting sales presentations and

demonstrations, and providing technological expertise and guidance during implementation.

• Increased profitability, reduced stock-outs and shortened lead times for numerous suppliers and retailers through more

accurate planning and forecasting

• Involved in direct/indirect sales averaging $60K per month, exceeding profitability and sales objectives

• Supported the development team through 2 major product releases by compiling and validating functional requirements

and managing the quality control process

ACTIVITIES & GROUP ASSOCIATIONS

President/Owner – BELDEN STREET PROPERTY MANAGEMENT, Burlington, MA

Member – BOSTON PRODUCT MANAGEMENT ASSOCIATION, Boston, MA

Member – THE INDUS ENTREPRENEURS, Cambridge, MA

EDUCATION

WORCESTER POLYTECHNIC INSTITUTE, Worcester, MA

Master of Science in Computer Science – Concentration in knowledge discovery and retrieval through data mining,

December 2004

BRANDEIS UNIVERSITY, Waltham, MA

Bachelor of Arts in Neuroscience & Psychology, May 2000

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