Sales Marketing

D an M u rphy, MBA Billerica, MA 508-***-****

@DanCMurphy *************@*****.*** L inkedIn.com/in/CollinsMurphy

Marketing Di rector - 10 years building brands, generating leads, launching products &

c ampaigns in a digital world

SKIL LS Inbound Content Automation Integrated digital Partner &

cooperative Lead generation

Nur tur ing Messaging Social media Branding Planning and

budgets SaaS PaaS

T OOLS Salesforce Pardot Exact Target Constant Contact HubSpot

Google Analytics Facebook Twit ter LinkedIn Tumblr WordPress

H ootSuite Ekt ron 9.1 CMS Ekt ron CMP Final Cut Pro X SAS

Basecamp Adobe Creative Cloud (In-Design, After Effects, Photoshop,

I l lustrator) M icrosoft (Word, Excel, PowerPoint, Outlook, Access, Project,

Publisher). Mac & PC / OS

EDUCATION M aster of Business Administration (MBA) C lark University,

GSOM, Worcester, MA

E xecutive Leadership Program, Dartmouth College, T uck School of Business,

H anover, NH

Bachelor of Arts (BA) U niversity of Vermont ( UVM), Political Sci. &

Economics, Burlington, VT

E XPERIENCE PRODUCT MARKET ING D I RECTOR, E ktron

4/2014 – 6/2014 Lead the development and execution of the go-to-market strategy for Web

Content Management, Software and Content Marketing Platform,

Software as a Service (SaaS/PaaS)

• Managed social, inbound, content marketing and creative teams to

t ranslate programs and strategy into measurable pipeline and

revenue

• Designed, developed and implemented CTAs, Landing Pages and

Campaigns

• Increased leads from social channels 15% quarter over quarter

• Buil t social, content and inbound ROI models to prove channel value

• Lead product positioning, sales enablement, and competitive analysis

• Developed marketing plans and implemented campaigns

• Conducted market research and competitive analysis

Dan Murphy, MBA

Page 2 of 2

• Created content, blogs, product videos that articulated value to target

personas

• Developed product positioning and differentiated value

p ropositions

• Worked with mat rix teams of Product Management, Sales,

Services, Engineering, and Executive Management to help prioritize

m arket needs, product road-maps, and investment

• Delivered marketing strategy to sales; develop new sales

s trategies, presentations, tools, and t raining; brief field sales on

p roduct introduction and launch strategies

12/2012 – 4/2014 D I RECTOR OF MARKET I NG STRATEGY AND I N NOVATION,

L iberty Mutual

Deliver go-to-market marketing strategy for innovation product launches

• Created winning product branding, logos, advertising and sales

collateral

• Designed, developed and implemented lead generation tactics

• Conceptualized, built business case for and produced websites and

d igital marketing

• Wrote compelling marketing copy and sales scripts for product teams

• Produced long and short format video using Final Cut & Adobe After

E ffects in Mac/OS

• Storyboarded and managed marketing vendors to create engaging

m aterials and campaigns

• Provided go-to-market tactics for product and service teams

• Designed integrated marketing plans and budgets for new product

l aunches

• Developed key metrics for measuring ROI for success and

sustainability

3/2008 – 12/2012 V ICE PRESIDENT OF MARKET ING AND BUSINESS

D EVELOP MENT, M SIC

Head of marketing, public relations and sales

• Implemented a corporate-wide rebranding including both print and

d igital assets

• Led lead generation and data mining to increase market penetration

• 15% revenue growth in 2008, increased new business by 38% in 2009

EXPERENCE cont. V ICE PRESIDENT OF MARKET ING AND BUSINESS

D EVELOP MENT, M SIC

• Grew sales from 200 customers in 2008 to over 700 by 2012 utilizing

channel strategy

• Captured 20% more revenue annually by restructuring product to

annual fee based service

• Buil t online customer portal for scalable nationwide distribution and

cross-selling

• Increased website t raffic by 50% through optimization, SEM and

i nbound marketing

• Spearheaded marketing campaigns reaching thousands of consumers

i n fi rst 90 days

• Wrote, edited and produced a 90-page book, with no external cost to

t he company

• Launched a thought leadership and advocacy initiative to guide

channel strategy

• Executed a 115 person, C-level, destination conferences w ith national

speakers

• Contracted with the U.S. Patent and Trademark Office for t rade

m arks

• Successfully testified before the M assachusetts, Joint Commit tee on

F inancial Services

12/2006 – 3/2008 ACCOUNT MARKET I NG MANAGER, K force (NASDAQ: K FRC)

Marketing to leading New England software and technology fi rms

• Designed lead generation that attracted customers and improved

b rand perceptions

• 20 new clients and 75 closed sales in 15 months

• Ini tiated relationships with Philips Medical and BJs Wholesale

C lub

8/2001 – 11/2006 F IE LD MARKET I NG MANAGER, Royal Caribbean Cruise Lines

( NYSE: RCL )

Implemented communication strategy that related innovation to

customer needs

• 2002 Field Manager of the Year ( in 2nd year, 1st f ull-year)

• Consulted over 100 Travel businesses throughout New England in

m arketing strategy

• Implemented digital brand awareness through PPC, SEO, SEM and

Social tools

• Complete ship charter to Sears Holdings Corporation (NASDAQ:

S HLD)

• Grew channel sales through the design and implementation regional

specific marketing

• Increased market share by 60% through event marketing, drawing

300+ people to events

Dan Murphy, MBA

Page 4 of 2

9/1999 – 7/2001 M ARKET I NG COORD INAT ION, Jenzabar S tudentCity.com Sun

Coast Vacations

Designed, developed and executed nationwide marketing campaigns

• Planned, negotiated and implemented a nationwide marketing and

b rand recognition plans

• Buil t alliances and brand by facilitating partnerships with M tv,

Warner Bros. and Bay Watch

• Ut ilized social media marketing techniques to reach targeted

demographic audiences

• Buil t marketing and group sales program from the ground up

• Created, produced and placed advertising nationwide

9/2013 - Present PR INC IPAL CONSULTANT, Tough Road Consulting

Fractional marketing strategy and lead generation specialist

• Engaging with businesses to help them define profitabili ty and

f ind their markets

• Social media and content marketing program implementation

• Recommend strategies and tactics to increase leads and grow

customer engagement

• Implement marketing campaigns with clear expectations and

expected ROI

• Industry experience in; Consumer Goods, Outdoor, Travel,

F inancial and Lifestyle brands

ASSOCIATIONS Elected Billerica Town Meeting Member, Rufus Putnam Masonic Lodge

A .F. & A.M., New England Financial Marketers Assoc. (NEFMA), 32

A ncient and Accepted Scottish Rite, In ternships for two U.S. Senators,

i ndeed.com/me/CollinsMurphy

Contact this candidate