Marketing Sales

S teve Hoechster ( HEX-ster)

*** **** **** * *****, #22A • N ew York, New York 10024

Mobile: 914-***-**** • Email: **************@*****.*** • T w it te r: @stevehoechster • S kype:

steve.hoechster

Linked I n: h ttp://www.linkedin.com/pub/steve-hoechster/1/241/265

High-energy, hands-on, pragmatic, corporate communications/branding expert with broad & deep experience

devising and delivering research-driven, metrics-based, strategically-relevant initiatives that yield business-

building results

Core Competencies:

Message Development Brand Development Media Relations C-suite Counsel

Strategy Architecting Executive Communications Crisis communications I nternal

Communications

Spokesperson Digital Content Creation Social Issues Management Event Management

T raining

Experience:

01/13 to present P r incipal • SF Hoechster Consulting • New York

Providing strategic, tactical and marketing & communications counsel that helps

b rands and businesses with complex value propositions better impact their target

markets & bottom lines

Served as vice president, marketing & communications, handling messaging, off-line & online funding-raising

i nitiatives and influencer outreach for cyber-security start-up Identify Security Software. Selected2013

VenturePitch Orlando finalist

Acting as business strategy advisor & content marketing producer for PatientPay, an early stage online

healthcare billing & balance management service. Secured 2013 Aite Research Payment Vendor to Watch

honor

Handling marketing & communications activities for Enlocked, a new encrypted email service

Providing content services for series of customer/user-directed e-newsletters supporting Aithent’s regulatory

automation solutions. Transaction volume up 60%; revenue up 50%

07/09 to 12/12 Chief Communications/Marketing Officer • Aithent • New York

Driving all corporate branding, product marketing, external & internal

communications, business/sales development activities at B2B solutions and services

company serving banking, government, healthcare and insurance verticals the U.S. and

Canada. Customers included CIBC, M &T Bank, RBC Financial Group, State of

Washington, State of Vermont, Amgen, Kaiser Permanente, Northwestern Mutual and

W illis, among others.

Created new messaging and brand architecture for company, units and solutions

Initiated media visibility/thought-leadership programs that boosted brand awareness 60%

Produced new web sites, marketing & training videos that boost site t raffic 40%; shortened sales cycle 30%;

and, reduced on-site training needs by 70%

03/08 to 05/09 SVP, Corporate & Technology P ractices • 5W Public Relations • New

York

Served as SVP/head of two practices while managing business and personnel

development efforts.

Re-organized account teams to better align skill sets with client/program needs

Lead successful new business initiatives totaling $1.75 MM in annualized fees which

a llowed for change-out of technology client base to more stable/build-able accounts

Handled financial crisis media relations for publicly-listed companies, international

f inanciers

Clients included N ICE Systems, Tangent email archiving system, Vividas digital

services,

Managing $3 million in fees, 12 professionals

Executive Vice P resident ● Havas PR ● New York

02/05 to 02/08

Head of PR fi rm’s Technology practice; member of North American management

committee Strategic and media relations counselor to senior executives of Cablevision,

C iti Student Loan Corp. JVC, Symbol Technologies, Washingtonpost.com and Yahoo!

HotJobs as well as several B2B/B2C Web-centric start-ups

Led and won million-dollar-plus, multi-national enterprise/Web search software

account; role evolved into de facto chief marketing officer for client

Managed corporate/crisis/financial media relations for Citi Student Loan, Regence

B lue Cross Blue Shield, Eyeblaster, digital ad tech company, Seevast, ad serving and

network fi rm

P&L responsibility for $4 million in fees; led team of 15 professionals

Steve Hoechster

Page 2

Managing Pa rtner ● ElsterGroup ● New York

01/02 to 02/05

Founder of strategic communications consultancy providing corporate marketing and

communications services to technology companies

Served as director of corporate and product communications for small cap software

vendor Verity (now part of HP/Autonomy)

Led communications planning and execution for 12 strategic acquisitions

Managed media relations on claims of business ethics violations involving

dealings with State of California

Averted channel partner crisis by produced video training modules for Fujifilm’s

Recording Media Division

Performed executive speechwriting for consulting fi rm AMS

Succession of positions of increasing responsibilities ● Edelman ● New York

03/00 to 01/02

and

10/94 to 04/99

03 /00 to 01 /02 Executive Vice P resident & General Manager, Technology P ractice

Managed $9 million in fees and 66 professionals, responsible for all East Coast activities Member of

f i rm’s operations committee and Global Technology executive committee

Tripled revenue level of practice

Directed Fujifilm shift from film-based to digital photography

Effected corporate repositioning and CEO t ransition for EDS

Managed global launch of Factiva, Web-based information service from Dow Jones

10 /97 to 09 /98 Senior Vice P resident & Deputy General Manager, Technology P ractice

Lead in win of NCR ($2.5 MM); served as global client service director

Transformed environmental “crisis” into award-winning “green manufacturing”

p rogram for semiconductor maker Analog Devices

Created Corporate Brand Management messaging /planning methodology

12/95 to 10/97 Senior Vice P resident, Group Head, Technology P ractice

Head of Technology practice’s Systems, Software & Services Group with P&L

responsibilities for $2.2 million in fees; 10 direct reports

Pitched and won guerilla marketing effort for Samsung at 1996 Olympics ($600K)

Introduced financial management software for small business from Ernst & Young

03/95 to 12/95 Vice P resident, Technology P ractice

Relationship owner with clients billing total of $700K; six direct reports

Handled corporate image and sustainability issues for Samsung

10/94 to 03/95 Vice P resident, P rofessional Services P ractice

Designed and directed communications programs – centered on leveraging intellectual

capital – for professional services clients, including Arthur D. Lit tle, A.T. Kearney and

E rnst & Young

Vice P resident, Corporate Ma rketing & Communications ● Qwest ●

04/99 to 03/00

D enver, CO

In charge of corporate branding, sponsorships, executive & internal communications for

“ next generation” phone company serving 14 west U.S. states.

Directed $35 million TV ad campaign that raised brand awareness four-fold

Served as chief communications architect for hostile take-over of USWest

Managed speech-wri ting process for CEO and other senior executives

Education: University of Missouri School of Journalism, BJ with honors

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