Marketing Sales

C HR ISTOPHER P IERDOM I N IC I

** ******** ***** * Nashua, NH 03063-7601 * 603-***-**** * *************@*****.***

w ww.linkedin.com/in/chrispierdominici * w ww.visualcv.com/cpierdominici

SU M MARY OF SK I L LS

Energetic marketing leader with extensive hands-on end-to-end integrated domestic and international demand

generation marketing, product marketing, channel/partner marketing and communication programs expertise,

w ith unique aptitude for absorbing and concisely t ranslating even the most technical of content into cogent, highly-

effective marketing messaging.

Excellent knack for blending all tactical and strategic aspects of the full marketing spectrum for complete lifecycle

marketing, including marketing planning, direct mail, e-mail/marketing automation, digital marketing (SEO/SEM,

PPC, social media, blogs, forums, site content/usability/design/experience, webinars), thought leadership, PR,

advertising, media outreach, telemarketing, events/tradeshows and market/VOC research.

Proven ability to reverse declining product lines, develop/implement new products, execute qualified demand

generation campaigns, fuel rapid customer acquisition, competitively position products, ensure sales enablement,

manage cross-functional and direct teams, support business development channels and dramatically amp up

marketing results and line revenue.

Extremely proficient in copywriting, plus business, brand, vendor and database management – adroit at managing

marketing campaigns below budget and on-time, working in small and large organizations and finding

cost/business efficiencies.

Highly skilled in utilizing, sourcing and implementing a diverse array of software tools and technologies.

TECHN ICAL SKILLS

Mac & PC Proficient * MS Office, Omniture, Adobe Creative Suite, WebEx, Hubspot, Hootsuite, TweetDeck,

WordPress, Drupal, Eloqua, Dreamweaver, SalesForce.com, Google Adwords/Analytics, Google Webmaster, Yahoo

A nalytics, MS Project, Web Trends, MS/Bing Analytics, Twit ter, YouTube, Facebook, ConstantContact, Crystal

Reports, Business Objects, LinkedIn, SurveyMonkey, CMS400.NET, Boomerang, Documentum, Joomla, Oracle and

some HTML, XML, Agile and SQL.

E MP LOYME N T H ISTORY

H igher Gear M a rketing * Nashua, NH * 2011 – Present; 2008 – 2010; 2003 – 2007

P rincipal – E xperienced, creative outsource /f reelance provider of product marketing and communications

consulting / management to various local and national businesses, along with software /systems sourcing and

i mplementation

Currently doing project-based freelance work to drive increased digital marketing presence for a select group of

clientele, including social media program development through Facebook, Twit ter and LinkedIn, writing technical

case studies for a small software startup and building a WordPress website for a medical sector client.

Previously aided several clients in project-based execution of their multi-channel product marketing and marketing

p rograms, with special emphasis on social media and online program development, averaging an130% increase

across new media channels.

7/30/14

Leveraged expertise in integrated product marketing and communications efforts – including direct marketing,

new media, P&L, budgeting/forecasting, competitor/market analysis, creative, branding, pricing, analytics and ROI.

Increased sales leads by 230% and market presence by some 100% for Web content management firm Ektron,

b lending highly targeted demand generation telemarketing and website optimization.

Created targeted integrated marketing efforts (including tradeshows, direct mail and e-mail/Web campaigns) for

t wo NH-based software companies, equating to sales increases of 175% overall – including increasing revenue 150%

i n less than three months time for Icovia’s SaaS application.

Designed and managed a NH-based contract telemarketing firm’s inside sales/demand generation activities for

h igh-tech companies like QlikTech/QlikView, Sage Software, ClickBase and Netilla Networks – equaling an average

g rowth exceeding 150% in lead generation and potential inside sales pipeline revenue.

Developed new products/business and multi-faceted marketing campaigns for Teacher’s Toolbox into B2C and B2B

markets, successfully increasing sales over 120%.

Provided light ad-hoc networking support for certain clients.

Power-One, I nc. * A ndover, MA * 2010 – 2011

M a rketing Communications Manager – M anaged all strategic and tactical global internal and external product

m arketing and marketing communications planning and execution for $350 mil l ion Power Solutions business unit of

Top-10 OEM power supply manufacturer

Oversaw all marketing channels and plans, including press releases, catalogs, brochures, web updates, social

media, data sheets, email, t radeshows, advertising, media outreach, product positioning, SEO/SEM, webinars,

association/co-op, partner/channel marketing, and product photography.

Designed company’s first print catalog in more three years within first three weeks of joining the company.

Co-launched new website utilizing Drupal CMS backend, including refined product selector mechanism, providing

extensive content, testing and site fixes, along with subsequent management/updating of content for more than

660 products.

Executed soft launch of new iPWERTM and dPWERTM b rands, supporting the intelligent monitoring and digital

control features of market-leading power supplies.

Initiated more than 7 new product launches, including press releases, market positioning, strategy and social

media pushes.

Designed/executed numerous successful t radeshows and events, which coupled with web-based/other lead

generation activities, fostered an overall increase in leads of more than 120% and $20 million in potential

opportunities into sales pipeline.

Created short product video, including voiceover elements, for dPWER TM D igital Power product line.

Developed marketing project management database.

R IS I, I nc. (a United Business Media Company) * Bedford, MA * 2007 – 2008

P roduct Ma rketing Manager – S killed hands-on management and planning of all strategic and tactical domestic

a nd international marketing and revenue activit ies of largely SaaS-based product l ine for industry-leading global

forest products publishing company

Merged two-declining product lines and designed rebranding launch, t ransitioning products from print-based

formats to largely SaaS vehicles – increasing net profit from under $4 million to more than $7 million in under two

years.

Effectively blended direct mail, email, Web 2.0, t rade advertising and shows, co-op marketing, PR and market

research into integrated multi-channel marketing efforts.

[Type text] [Type text] [Type text]

Drove increased marketing response rates – direct mail from under 1% to over 7%, telemarketing from 3% to 12%,

PPC/paid ads from .25% to over 8%, SEO/SEM from under 2% to over 10% and e-mail from under 1% to over 9%.

Managed all aspects of marketing and product budget/pricing/development, brand and strategic business

development and partnerships – including multi-national cross-functional teams of sales, engineers, analysts and

external vendors.

Implemented thriving product/sales conference breakout sessions, directly increasing leads for high-end Analytical

Cornerstone® cost benchmarking software platform more than 200%.

Successfully created thought leadership blogs and forums for internal segment/industry experts.

Developed Flash web demonstration for Analytical Cornerstone, along with in-depth, ongoing t raining programs

for customer service and sales staff. Partnered with sales for quarterly reviews of demand generation marketing

efforts.

Designed annual launch of industry standard Lockwood-Post Directory ® i n less than two week’s t ime after hire.

MK TG Services, I nc. (fka CMG Direct, a CMGi company) * Wilmington, MA * 2002 – 2003; previously 1998 – 2001

Account Executive – M anaged high-level relationships with 70 major B2B & B2C clients in executing direct

m arketing campaigns, while managing two major product l ines at industry-leading direct marketing agency

Developed, executed and analyzed comprehensive integrated marketing campaigns, including new product

l aunches and partner/channel marketing, utilizing direct mail, digital marketing, print, production, insert, market

research, budget and database management aspects of campaigns for medical, business, financial, high-tech and

educational clients.

Owned client relationships ranging from IBM, Skillpath Seminars, Softbank, Dell, Prentice-Hall and McGraw-Hill,

to American Nurses Association, Juniper Networks, and Easter Seals.

Managed all aspects (incl. P&L, budget and marketing) of two industry-leading product lines exceeding $5.5

m illion in revenue, encompassing 140 list management clients and 25+ million name Infobuyers ® database – ads, e-

mail and fax broadcasts, Web marketing, tradeshows, mail pieces and direct mail campaigns.

Clear Channel Communications * Portsmouth, NH * 1996 – 1998

P roducer & P romotions Staffer

Created, developed and implemented promotional ideas and marketing campaigns for major radio station group,

i ncluding press releases and public relations material, promotions and marketing collateral.

EDUCAT ION

BA – Communications * Sociology & Psychology m inors * University of New Hampshire – Durham

7/30/14

Contact this candidate