Sales Customer Service

KIMBERLY P. SCHRAM

**** ****** *****, **********, ** 27455

********@**************.*** • 336-***-**** • linkedin.com/in/kimberlyschram

RETAIL MARKETING & MERCHANDISING PROFESSIONAL

MARKETING STRATEGY BUSINESS DEVELOPMENT BRAND MANAGEMENT PURCHASING

Retail Marketing and Merchandising Professional with extensive sales, marketing, purchasing, and

merchandising experience. Detail oriented leader with strong organization and multi tasking skills

focused on marketing management, in store branding, and profitable sales growth. Strengths include

strategic planning, product launches, integrated marketing, and vendor management. Excellent

analytical, problem solving, and communication skills.

Areas of Expertise

Strategic Vision • Market/Competitor Analysis • Product Positioning • Integrated Marketing

Vendor Sourcing • In store Communication Materials • Showroom Development • Photo and Video

Shoots • Television Commercials • POS Materials Inventory Management • Staff Development

PROFESSIONAL EXPERIENCE

TEMPUR SEALY INTERNATIONAL, Trinity, NC 2011 to 2014

Director, Retail Marketing and Merchandising

Developed and executed in store initiatives for all product launches, merchandising programs, and

national promotions for the world’s largest bedding manufacturer. Oversaw special events and

showroom development for corporate and Las Vegas showrooms.

Managed $14 million point of sale materials inventory, sourced vendors for in store initiatives, directed

photo/video shoots, and lead the development of in store merchandising budgets. Served as a visual

merchandising consultant for top retailers including Macy’s, Mattress Firm, and Ashley Furniture.

Managed $5 million project budgets and supervised staff of 2.

• Launched fully integrated marketing campaigns for Sealy, Sealy Posturepedic, Stearns &

Foster, and Optimum mattress brands. Partnered with in store agency to develop branded

materials from initial design to execution including production, inventory, and fulfilment of materials.

• Introduced innovative furniture market showroom design, tying in color, special effects, music,

and interior scheme to bring to life Sealy’s status as the market leader.

• In partnership with the Senior Director of Marketing Communications, planned and executed a

$20 million TV and Digital Advertising campaign from concept through production including

television commercials with $1 million production budgets.

• Managed and art directed multiple $300,000 lifestyle photo and video shoots. Negotiated

contracts and worked with new in store agency of record and production agency on art direction,

production design, casting, and selection of videographers/photographers.

• Updated and streamlined the company’s point of purchase online fulfillment system managing

a $14 million inventory of in store marketing materials supporting a 200+ person sales force.

PALACE ENTERTAINMENT, Riverhead, NY/Greensboro, NC 2002 to 2011

Purchasing Consultant (2009 2011)

Director of Retail Sales and Purchasing (2007 2009)

Hired as Revenue Manager and promoted to Corporate Retail Manager and Director of Retail Sales

and Purchasing for this operator of 32 water/theme parks, and entertainment centers in 10 states.

Responsible for a $1.8 million purchasing budget and 10 full time retail managers. Retained as a

consultant following the relocation of the purchasing department to California.

KIMBERLY P. SCHRAM

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Developed a new business plan for 32 retail stores in 10 states. Evaluated retail item costs and

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gross margin percentages, cut costs allocated to supplies, equipment and labor, renegotiated

contracts with vendors, and established retail pricing resulting in $100,000 in savings.

Sourced and implemented an inventory management system to provide precise inventory

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information and track the profitability of vendors to ensure an efficient business operation.

Assessed cost structure, shipment accuracy, and sell through percentage of 125 retail vendors.

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Released 16 underperforming vendors, added Hawaiian Topic, Billabong, and O’Neill to the

preferred vendor list, and developed a nationwide pricing structure throughout the 32 properties

owned by Palace Entertainment.

Negotiated a sponsorship contract with Speedo, a leading provider of swimwear, to be the Official

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Swimwear Product for Palace Entertainment. The contract was a multifaceted multi year deal that

included sponsor & company advertising, positioning & exclusivity, sampling, couponing,

hospitality, in park services, contract pricing, and sponsorship dollars.

Managed a $1 million employee uniform budget. Sourced new uniform supplier contracts for 7000

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employees. Restructured uniform purchasing from 32 properties using 20 vendors to corporate

purchasing all uniforms from 3 vendors. This new approach resulted in a 10% reduction in the cost

of uniforms saving approximately $100,000 annually.

Corporate Retail Manager (2005 2007)

Established a corporate retail purchasing department supporting all company locations. Implemented

standardized processes and procedures to maximize volume purchasing power and reduce cost of

sales.

Developed individual merchandising footprint for new retail locations with effective design and

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merchandising concepts to enhance the shopping experience and increase sales.

Participated in the redesign of multiple retail locations including schematic planning, contractor

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sourcing, and implementation. Visited each property multiple times to ensure proper follow

through.

Purchased items, assisted with set up of retail locations, oversaw sponsorship agreements, and

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purchased uniforms for 10 properties.

Revenue Manager (2002 2005)

Managed Admissions, Retail, Rentals, Games and Season Pass departments for the largest water

park in the Carolinas. Managed more than 150 seasonal team members annually. Responsibilities

also included IT for the point of sale system, retail inventory system, and inter office technology.

Purchased all resale items for the Retail, Rentals and Games departments. Prepared departmental

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budget and reviewed department profit/loss on a monthly basis.

Developed and implemented training programs in cash handling, operating procedures, and

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seasonal management to ensure uniform quality and customer service.

Achieved an employee retention rate double the company average resulting in significant cost

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savings while improving the customer experience.

EDUCATION

BS, Business Administration and Economics, Concentration in Marketing

Greensboro College, Greensboro, NC, 2002

COMPUTER SKILLS

Microsoft Office • Word • Excel • PowerPoint • Keynote • Pages • Numbers • Gateway Ticketing

Systems • Dataworks • CounterPoint

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