Sales Marketing
Resume:
Doug Coss
Westlake Village, CA 91361
********@*****.***
SUMMARY
Marketing and sales executive with extensive years of business experience
and career progression through sales and promotion management, to Vice
President of Marketing. Background in sales promotion, marketing, new
business development, social media, advertising, events, new product
launch, Digital Content development; including VOD, strategy and sales,
Consensus building, Affiliate Relations and direct selling. Expertise
includes creative strategy, production, negotiation, client development,
inventory management, strategic planning, operational budgeting,
forecasting and closing. Demonstrated successes in:
Promotional Marketing New Product Launches
Sales Management Leadership & Team Development
Revenue Generation Sales Recruiting, Hiring, Training
PROFESSIONAL EXPERIENCE
Disney ABC-TV Group, Los Angeles, CA 1996-2013
KABC-TV the number one rated television station in the Los Angeles Market
and the highest billing in the United States.
Vice President, Marketing, Sales Promotion & Digital, 2003-2013
Managed all client side marketing and promotional sales efforts while
designing campaigns that ran on affiliate and Disney owned stations
throughout the USA. Directed all functions from ideation, presentation,
fulfillment and renewal while driving market share and motivating a team of
nine full time staff whose responsibilities included the development of
strategic selling, promotional opportunities.
. Built, from the ground up, all aspects of the local sales, marketing
and promotion organization.
. Developed over $1 Billion in broadcast, digital, out of home and new
media revenue.
. Averaged 25% market shares.
. Launched and monetized multiple on-line digital, Video on demand and
social media products / campaigns while building user base.
. Recruited, hired, trained employees and mentored interns.
. Created and implemented process for performance evaluation.
. Consulted affiliate and owned stations in multiple markets.
Director, Sales Promotion, 1996-2003
Pioneered station promotional efforts. Designed marketing initiatives
around station tent pole events and programs. Managed vendor co-op
programs of ten full time staff. Oversaw video production and events that
included network and Disney talent. Coordinated all promotional efforts
between broadcast group and the NBA, NHL, Academy of Motion Picture Arts
and Sciences (AMPAS), Theatre/concert venues, Theme parks, Local government
agencies
. Produced long form video presentations.
. Created ATL and BTL campaigns
. Pioneered concept of vignette style promercials that allowed for
client integration.
. Liaison to Disney Synergy team.
Doug Coss - Page two
KIIS-FM 102.7, Los Angeles CA 1991-1996
Number one billing radio station in the United States - Top 40 Format -
Highly promotional oriented.
New Business Manager/Account Executive
Accountable for the development and growth of an active account list.
Including new client sales and strategic development of existing clients.
Utilized all current Arbitron, Media Audit and Scarborough ratings and
research software. Set new records for revenue generation consistently
during a career of ever increasing responsibility.
. Managed account list of over 90 active accounts. (2 of the stations top
10 accounts).
. Sold Major station event sponsorships including groundbreaking charity
events.
. Managed all promotions that originated out of Western International
Media.
. Supervised and trained Account Executives on New Business Development.
. Maintained a high "average unit rate" for all sales generated
EDUCATION
BA Management - Marketing, Pepperdine University, Malibu, CA
Completed Corporate and Professional Programs in Systems and Software,
Advanced Sales Techniques, Microsoft PowerPoint, Outlook/Word/Excel,
Successful Presentations
Disney/ABC Executive & Human Resources Training
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