Sales Manager

MAUREEN H. BOYD

**** *** ***** **** *****

East Windsor, NJ 08512

609-***-****

**********@*****.***

SUMMARY OF QUALIFICATIONS

. 15+ years of work experience, including extensive management experience

in the hospitality industry.

. Strong planner, organizer, and problem solver, who can recruit and train

personnel, direct start-up efforts, develop effective marketing

strategies, and dramatically increase revenues and motivate in intensely

competitive environments.

. Excellent communication, presentation, and very strong contract

negotiation skills. Will represent your organization effectively.

. Computer skills: Proficient in Delphi, Market Vision (hotel systems)

Windows and Excel, Outlook and Intranet

PROFESSIONAL HIGHLIGHTS

3/11-Present New Jersey Education Association

Office Associate

Hamilton, NJ

. Assist with general operation of the office for NJEA Field

Representative with all administrative duties

. Review and prepare Consultants vouchers for accounting

. Prepare and process timesheets for payroll

. Assist with hiring consultants and processing paper work

. Setting up interviews for new hires

. Prepare NJEA billing statements to NJ Community Colleges

. Receive enter and document payments to distribute to

headquarters

. Order and negotiate with vendors for best pricing of supplies

and materials

. Organized NJEA Higher Education Annual Conference

. Arrange meetings for on- site conference rooms

. Review with Supervisor hotel and conference contract for signing

. Assist with processing and consultant payroll checks

. Choose food and beverage menus for group meetings

. Negotiate pricing for food and beverage

. Arrange for VIP receptions

. Plan and facilitated Conference registration and hotel

reservations

. Assist with organizing guest speakers for conferences

. Administer vouchers, invoices payments and reimbursements

. Worked annual convention of 200K members

. Worked with NJEA Field Representative with attorneys on

consults for grievances and arbitration

. Maintain all case files for attorney consults, grievances and

arbitrations

. Ensure Executive committee members received all necessary

collateral

. Organizing NJEA periodicals such as current administrative codes

for the state of New Jersey

11/06-1/08 CONFERENCE DIRECT

Bordentown, NJ

Sales Manager - Independent Contractor

. Developed relationships with hotels on a national and local

level

. High level contract negotiation with hotels on clients behalf

. Researched site selection and prepared cost savings analysis

for major corporations

. Reviewed, critiqued and negotiated best pricing and added

benefits for clients

11/04 - 11/05 STARWOOD HOTELS & RESORTS - (WESTIN PRINCETON HOTEL)

Princeton, NJ

Director of Sales & Marketing - Executive Committee

Member

. Responsible for a rooms, banquet and catering annual budget for

hotel (30M)

. Assist General Manager with P & L reports

. Evaluated current market structure and effectiveness to make

necessary recommendations and improvements

. Worked directly with PR and Advertising partners to develop and

approve hotel ads and press releases for placement

in chosen publications for room sales and catering

. Analyzed current budget vs. deployment to ensure positive

revenue success in sales and catering

. Evaluated, created and implemented new sales procedures and

processes internally

. Evaluated transient trend reports and local competition to

ensure market penetration

. Analyzed current rate structure and annual budget for market

share growth and revenue maximization

. Worked directly with Revenue Director to evaluate group business

and make best revenue generating decisions for the property

. Administered sales goals and incentives based on annual budget

. Developed marketing plan based on current trends, local

businesses, new developments and implement strategies in

conjunction with plan

. Part of SOP Committee, assist with writing and approving process

for the property with Executive Committee Members

. Assisted all managers with internal and external sales efforts

and market penetration in each specific market segment

. Assisted and verified monthly forecast with Revenue Director for

corporate office

. Oversee Convention Services on all meetings on site and Pre

Convention meetings

. Specialized in Pharmaceutical Trainings and product launches

. Developed local advertising and on line marketing with PR firm,

local advertisers and Starwood internal marketing teams

. Hired and trained sales and catering personnel

Selected Accomplishments:

. Successfully narrowed rooms booking pace gap to budget by 2M

within a 11 month period

. Targeted, solicited and closed new 1.5M key account

1/01 - 11/04 HILTON HOTELS CORPORATION - ( HILTON EAST BRUNSWICK)

East Brunswick, NJ

Director of Sales 1/03 - 11/04

. Hired and trained sales personnel for various markets

. Developed and presented annual Sales & Marketing Budget and

marketing plan for future years

. Worked with revenue manager to produce rolling forecast, monthly

group and transient rooms

. Developed and solicited business from all markets to ensure

necessary advanced bookings and market penetration resulting in

profitable operations for Hilton Hotels Corporation.

. Conducted and executed strategies with sales team on market

trends and penetration

. Developed and administered annual budget, sales goals &

incentives

. Completed forecast on a monthly basis to ensure profitability

. Developed and conducted verbal presentations to prospective

clients

. Researched market to determine trends and implement strategies

to improve potential in various markets

. Prepared annual market plan and executed as outlined adjusting

based on current market conditions

Selected Accomplishments:

. Annual Circle of Excellence Group Sales Award 2002- Grew

hotel business by 50% in specific market

. First and third trimester Excellence Sales Award 2002 -

. Annual Circle of Excellence Catering Sales 2003 -

Assistant Director of Sales & Marketing 1/01 - 1/03

. Assisted Director in completing monthly & annual forecasts,

including annual business plan & marketing budget

. Participated in Revenue Management analysis, decision making

process and meetings

. Provided direct support to Director of Sales & Marketing.

Delegated to carry out Director responsibilities in Directors

absence

. Implemented and monitored strategies in order to secure new

business, maximize opportunities with existing accounts

to minimize opportunities for the competition

. Developed Pharmaceutical Market through research,

solicitation and direct customer contact resulting in

exceeding revenue goals (Strong knowledge of hotel targets

and client needs in the current market place).

. Developed Pharmaceutical Cluster business plan

. Assisted with the development, scheduling and facilitating of

Hilton On Site Training Program (HOST)

. Selected and trained all Conference Center Sales Manager and

Convention Services positions

. Provided supervision to Group Sales and Catering Managers

. Department Trainer -Scheduled and executed training for sales

managers in areas of professional and personal growth

with emphasis on: product knowledge, market segments,

solicitation, and research, finding new opportunities &

closing business

. Conducted weekly sales and lead meeting

6/99 - 1/01 HYATT HOTELS CORPORATION - ( HYATT NEW BRUNSWICK )

New Brunswick, NJ

Senior Sales Manager

Main account Johnson & Johnson

2/98 - 6/99 POTOMAC HOSPITALITY SERVICES

Washington, D.C.

Director of Sales and Marketing

7/93 - 2/98 MANHATTAN EAST SUITE HOTELS

New York,

NY

Corporate Sales Manager, National Sales Office

6/89 - 7/93 HYATT HOTELS CORPORATION

New York,

NY

Sales Coordinator

EDUCATION

1987-1989 Borough of Manhattan Community College, New York, NY - Associates

Degree

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