KHEVNA .H .POTA

Objective:

Seeking an opportunity that will help me translate my acquired experience

and expertise into professional achievements; provide avenues for further

polishing of my learning and thereby help attain personal as well as

professional goals.

Total Professional Experience: 5 years 3 months (YTD)

Current Occupation: Free Lance Events and Digital Marketing Projects.

Company: Lifecell International

Designation: Asst Marketing Manager Afinity Marketing. (Oct 2012 to July

2013)

Company Profile: India's first & largest private stem cell bank and stem

cells solutions provider to bring the revolutionary concept of umbilical

cord stem cell banking to India. LifeCell started its operations in 2004

with cryogenic preservation of umbilical cord blood stem cells at its

advanced facility in Chennai. The company has a technological collaboration

& exclusive license agreement with CRYO-CELL International Inc. - the

world's first and largest stem cell bank.

Job Profile: Brand Building,Designing Marketing Strategies to generate

leads towards the women, Organizing Antenatal & Pregnancy care Events.

Company: Troikaa Pharmaceuticals Ltd, Ahmedabad (May 2011 to August 2012)

Designation: Sr. Executive, Sales Promotion Department.

Company Profile:

An ISO 9001 - 2000 & WHO - GMP certified company with a turnover of Rs 105

crore has recently ranked at the 49th position amongst the Top 50 Pharma

companies of the country.

Job Profile:

. Conducting in house events, Force 10, Knights of Troikaa, & Young

Achievers for the achievers of the company.

. Coordination for International Symposiums with Travel Agent, Filed

staff & Doctors.

. Designing events & activities for a Special Group of Doctors under the

"Star Doctors Club" formed for Elite group of Doctors.

. Training new Field staff for the Modus Operandi of the Department.

. Editing the in house magazine, "Troikaa Online"

Torrent Pharmaceuticals, Ahmedabad (July 2008 to May 2011)

Designation: Executive DRM

Company Profile:

The UDS 1.75bn Torrent Pharmaceuticals Ltd is the first Indian

Multinational with extensive presence across 50 countries of the globe. The

company started as a small manufacturer in 1972 & is today a dominant

player in the therapeutic segments of Cardio vascular, central nervous

system, Gastro, intestinal, anti infective, gynecology & pain management.

Job profile:

. Conceptualizing & Managing Events & Conferences for all divisions

. Providing overall guidance & support to marketing dept. at Event

Management front on various projects.

. Strong back end support for all promotional activities in terms of

designing layout.

. Negotiations and finalization of Event agencies that can deliver

latest innovative stall designs & product displays during various

events.

. Maintaining database of celebrities & other stage performers so as to

be one touch point for events.

. Ensure smooth Doctor Relationship by various activities like B'Day,

anniversary and other occasions so as to enhance revenue & increase

professional rapport ensuring emotional aspect in place.

. Maintaining & Enhancing Doctor Database so as to create more

personalized touch.

. Team member in identifying need base requirements of the Medical

fraternity, thereby conceptualizing Study Programme in the form of "2

day" In house zonal, National as well as International Events.

Few Achievements At Torrent:

. Active participation in Redesigning the Torrent Young Scholar Awards -

TYSA, conducted by the group since 2007 for PG students in the field

of Psychiatry, Neurology, Cardiology & Diabetology.

. Team member in introducing "Neucon" a concept of reaching to consensus

from controversies in the field of Neurology. In guidance of the panel

of leading Neurologists of the country in 2009.

. Team member in introducing "CODE" a concept of reaching to consensus

from controversies in the field of Diabetology 2010.

. Both the above mentioned events have successfully completed a cycle of

all zones & are a synonym identity of the company.

. Active participation in organizing one day event at Hyderabad for All

India Psychiatrists, attending a study programme taken by Dr Stephan M

Stahl, The Master of Psychiatry.

Qualifications:

. Post Graduation Diploma in advertising, Media & Events,

National Institute of event Management, Mumbai - 2008.

. B.com Marketing - VNSGU - 2007

. B.A. with Music from Bruhat Gujarat Sangeet Samiti (Sangeet Vishaarad

Vocal)

. Pursuing PGDBA from Symbiosis International University.

Relevant Professional Skills

. Excellent leadership qualities

. Strong observation and analytic power

. Organizational aptitude

. Word, Excel, PowerPoint (Windows based operating systems)

Other Achievements:

. Short listed in a reality game show of Star One named "Kisko Milega

Cash" which was telecasted on 17th March 2008.

. Participated as Cultural Ambassador to World Children Parliament

FOMGED- 99 Istanbul, Turkey.

. Performed in a leading Regional Group of the District for 8 years as

one of the lead singers.

. Worked as Copy Editor & News Anchor for Local News Channel at Bharuch

during College.

Personal Details:

Date of birth : 21st July 1986

Sex : Female

Marital Status : Married

Languages known : English, Hindi, Gujarati [R/W/S]

Hobbies : Music, Writing.

Declaration: The details furnished above are true to the best of my

knowledge

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