Manager Marketing

Najuma a.henry

*** ******* ***** #* ********, NY 11216 ( PHONE: 718-***-****

******.*.*****@*****.***

Skills Summary

Fifteen years of professional services and market development experience

dealing with fast-paced, rapidly expanding organizations

Expertise includes diverse global experience in business development,

relationship based partnerships, strategy development and program/project

management

Adept in bringing emerging products and services to market, building new

businesses, and navigating complex corporate environments

Professional Experience:

CONNECTIONS FACILITATOR & HELPLINE VOLUNTEER- 2012-2013

National Alliance on Mental Illness New York, NY

Crafting a mental health version of "Look Good Feel Better program" to

mental patients at hospitals, treatment centers, clinics and doctors'

offices

Providing national, state and local resources to callers in crisis

situations

Identifying crisis situations and providing support intervention systems

Creating events to promote the goal of the organization

Development Assistant- 2010-2011

Lutheran Healthcare Brooklyn, NY

Inputted donor information and gifts into Raiser's Edge database

maintaining data integrity

Created weekly events raising $80,000 and community awareness

Expanded Matching Gift and Workplace Giving program

Innovated techniques to cultivate life cycle of donor by upgrading

donations

Identified Bequest prospects through volunteer, patient and donor bases

Tracked incoming gifts and created reports on segmented direct mail

campaign

Increased membership 12% a year adding $124,000 in new memberships

Enhanced the Speakers Bureau raising the profile amongst potential donors

Created a Business Partnership Program that increased awareness, built good

will, and drew the community to the hospital

Major Gifts Associate- 2007-2008

Gay and Lesbian Alliance Against Defamation New York, NY

Cultivated and prospected donors at securing Major Gift pledges totaling

$450,000

Created Ambassador Loyalty Program liaising between donors and Special

Events department

Coordinated event logistics with Project Managers and hosts from set up to

tear down

Updated and maintained information in the CRM database per clients,

prospects, marketing and business development activities, donors, deals,

and matters

Met with committee chairs, corporate liaisons, and secured high end items

for charity auctions

Mapped out projects, set strategy, time lines, budgets, and logistics for

GLAAD Media Awards

Produced and oversaw printing of divisional collateral materials, brochures

and pledge cards

Account Manager- 2006

Hemming & Gilman Productions New York, NY

Handled all aspects of 4-5 events for galas and walk-a-thons, such as the

"American Legacy Circle"

Negotiated contracts for services, approved suppliers' invoices, maintained

financial records, reviewed and submitted final billings to clients for

event reports

Identified and secured benefit chairs and committee members for event

Solicited product donations for live, silent auctions and gift bags

Conducted data analysis and generated reports on fundraising activities and

results

Secured sponsorship packages at various levels

Negotiated corporate and in-kind packages

Worked with creative director to visualize concepts to productions

Senior Youth development associate- 2004-2006

NAACP New York, NY

Conducted and sponsored regional membership campaigns

Crafted co-branded partnerships with like-minded organizations

Strategized media planning, advertising creation and approval of grassroots

programs

Cultivated respectful relationships and built credibility with corporate

partners to obtain potential funding

Created and managed Executive level events with key industry players to net

high dollar appeals

Produced prospect research on all Individual, Corporate and Foundation

prospects

Organized, coordinated, and produced events with full event analysis

Account Manager- 2003-2004

J. Curtis & Co. New York, NY

Strategized, planned, and researched advertising and promotional analysis

for brand

Measured youth and adult audiences' cessation by reduction of smoking by

40%

Publicized campaign, by partnering with schools, unions and government

agencies

Produced speaker's bureau and expositions

Integrated primary data from affinity groups to direct on-line traffic

Developed workplace, youth, and healthcare collateral

Liaised between Agency, State and Federal departments and like- minded

organizations

Integrated primary data from affinity groups to direct on-line traffic to

youth site "Rebel"

Account Manager- 2001 to 2003

Chisholm & Mingo Group New York, NY

Increased ROI for client base in targeted category by up to 70% utilizing

viral marketing

Negotiated and managed signage adding value savings in excess of $300,000

Crafted strategic marketing program concepts and competitive analysis

Managed multi-tiered campaign utilizing Online, Print and local search

engine marketing

Increased ROI in category by 65% by utilizing viral marketing

Secured $3,000,000 new account as Key member of new business team

Transformed a brand that was third in the category to first place, as the

premier in the industry

East coast field sales coordinator- 1998-2001

Donna Karan New York, NY

Performed quantitative sales, competitive analysis and new product

evaluations

Executed all phases from conception to completion of a Luxury Fragrance

Brand, negotiated locations for product launches and fashion shows, managed

over 200 people, held special events

Increased profitability by 70%, and upgraded the brand to 3rd place in the

luxury market

Crafted and updated status reports and project time lines,

Liaised between vendors, graphic designers and marketing department for

product marketing guides, look books and training manuals

Identified POS product extensions and opportunities

Education, Computer Skills & Certificates:

Fashion Institute of Technology- Advertising & Communication

Howie the Harp- Peer Advocacy Training Program

2014

MS Windows, MS Office including Word, Excel, Access, PowerPoint, Outlook,

Sabre,

Raiser's Edge

Microsoft Office Excel 2003-Level2 Certification

Certified NAMI New York State Connection Recovery Support Group Facilitator

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