Sales Marketing

TONY DIAMANTE

**** *. ****** **** ***** Springs, FL 33067

954-***-**** cell ******@*****.***

EXPERIENCED MARKETING PROFESSIONAL

Strategic Planning Branding & Positioning Communications

CRM E-mail Marketing Web Design Content Management

CAREER OBJECTIVE

To utilize my knowledge and skills to obtain a challenging marketing position with a growth oriented

company.

WORK EXPERIENCE:

Pompano Beach, FL

Marketing Consultant

• Currently consulting to design and implement marketing website to capture local and small business

outsourced marketing opportunities.

• Creating company website including layout & design, support materials, ‘back end’ services.

• Setting up small business marketing essentials such as social media, SEO, blogs and e-mail.

• Offering online support for website, social media and blogs.

Pompano Beach, FL

Diamante Real Estate

Investment Real Estate Company

Broker / Owner 2011 - present

• Administer & maintain CRM to maintain investor relations and market new projects.

• Designed e-mail marketing campaigns; monitored campaign summary and results.

• Create marketing collateral including product flyers and offering documents.

• Successfully maintained company with sales during worst housing crisis in decades.

Commodities Online Pompano Beach, FL

Commodity Investment Company

Marketing Director 1/2010 – 4/2011

• Start-up investment firm

• Reached $18MM in revenue in 14 months.

• Developed and implement marketing and operational plans; Branding & Positioning.

• Created marketing and support materials.

• Designed, implemented, managed and maintained company website.

• Developed Social Media & Blog strategy and implementation to drive website traffic and lead

generation; e-mail marketing campaigns and newsletters.

• Created outline and content for monthly newsletter.

• Produced and managed special events.

• Manage online content creation including marketing & sales collateral and tools such as product

videos and data reports.

• Develop campaign strategy, create ad content and maximize ROI of web advertising through

Google Adwords.

• Utilize Google Analytics for website search engine optimization and lead conversion.

• Work closely field sales team to refine marketing and sales process from lead generation all the

way through purchase.

• Manage annual marketing budget and marketing team growth to support the business.

American Premier Realty/ ETR/ Sunvest Pompano Beach, FL

Real Estate Broker / real estate agent / developer sales

Marketing & Investment Specialist 10/2004 – 12/2009

• Designed national database, deployed via the internet, to track and manage B2B relationships.

• Assisted in creating support materials for both print and digital back office.

• Worked closely with National Sales Manager to design sales incentives.

• Grew regional company into nationwide leader in condominium conversion units.

Advanced Data Systems Boca

Raton, FL

Medical Practice Management Software developer focusing on individual and small group practices

Marketing Coordinator 2/2003 – 10/2004

• Introduced Practice Management software to Florida market through direct sales.

• Set up office CRM for local office and HQ reports.

• On-site demonstrations of practice management software.

• Effective in introducing and installing over 30+ systems in 15 months.

G.Neil Direct Mail Inc. Sunrise, FL

Direct Mail company focusing on Human Resource material

Marketing Specialist 11/2001 – 1/2003

• Hired to work in new department to introduce psychological test products for use in hiring.

• New account acquisition through aggressively pursuing Fortune 500 companies.

• Ongoing strategic planning with test designer to maximize sales penetration.

• Trained new clients on how to use psychological tests.

United Equities, Inc./ Turk Investments Ltd. Houston, TX

Investment and Development companies focusing on retail and industrial properties

Commercial Real Estate Leasing Agent 4/1998 – 5/2001

• Marketed, leased and managed 1MM square feet of industrial, retail and grocery anchored

properties.

• Improved marketing and awareness programs to help increase occupancy rate from 83% to 92%.

• Competitive price analysis led to increased rental rates of 10% - 25% on all properties.

Southwest Wholesale Records & Tapes Houston, TX

International music & video wholesaler and distributor

Marketing Manager

2/1991 – 4/1998

• Assisted Marketing Director with developing & executing strategic marketing plans and programs.

• Evaluated market trends, identified business opportunities, forecasted product sales and revenue

potential.

• Responsible for national business development programs; Managed projects to capture and retain

target & niche markets and developing channels.

• Implemented and managed a CRM system for marketing and sales departments. Cultivated existing

client relationships.

• Resolved escalated customer issues.

• Directed marketing activities including new account acquisition

• Responsible for quarterly 80,000 SKU catalog

• E-commerce & web marketing, direct & e-mail campaigns

• Created marketing collateral.

• Managed 11 member marketing staff.

• Instrumental in growing company from $20M Top 30 account to an $80M+ Top 5 national industry

leader.

VOLUNTEER WORK

• Audio/ Visual Production team at church

• Marketing department at Holy Cross Hospital

• Rotary Club events and volunteer management

• Condo Board President and board member

EDUCATION

Sam Houston State University Huntsville, TX

BBA Marketing

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