Sales Marketing
Resume:
Sharron A. Walley
Las Vegas, Nevada 89104
**********@***.***
CAREER PROFILE
A competent, skilled and results-driven professional with a strong record of achievement in providing
the necessary expertise to ensure streamlined operations, customer satisfaction, increased proficiency
and profitability.
Expertise includes - Sales / Marketing; New Business Development / Expansion of Clientele Base;
Relationship Building; Marketplace Penetration; Self-Generated Leads & Referrals; High-Profile
Advertising, Marketing & Promotional Campaigns; Client Relations; Publishing; Radio Personality /
Entertainment; Event Planning; Advertising Purchasing / Sales; Locating Writers, Story Content, &
Printing; Critical Thinking skills; Established Contacts
Excellent interpersonal communicating, listening and negotiating skills coupled with the ability to
establish and maintain rapport with all levels of personnel, VIP’s, celebrities, executives, graphic
artists, management and clients.
Proven background at high levels of taking projects to completion, leadership, team building,
planning, organizing, and problem-solving, all of which realized significant contributions to bottom-
line results.
People Oriented • Service Oriented • Results/Profit Oriented
PROFESSIONAL EXPERIENCE
2007 - Present TRADESHOW LIFESTYLE, Las Vegas, Nevada
Editor-in-Chief
• Perform a diverse range of responsibilities to include, but not limited to: start-up, organization,
and implementation of new newspaper/magazine distributed throughout Las Vegas and other
national cities; personally built account base with sales of over $155,000 in first year with
accountabilities for securing writers, stories, covers, headliners, proofing and distribution;
publication serving readers pertinent to dining, entertainment, attractions, lodging, and current
human interest stories; all of which resulting in highly profitable, efficient and smooth flowing
business operations.
1995 - 2007 US HOSPITALITY, Las Vegas, Nevada
Associate Publisher
• Responsibilities encompassed: traveling to major cities throughout western United States meeting
with general managers of key hotels setting up room guest directories; and met with local
merchants selling and setting up advertising, subsequently successfully writing up contracts.
PRIOR EXPERIENCE CHRONOLOGY
KISSAM RADIO, Los Angeles, California
Radio Personality “Auntie Loke” (7 years)
• Performed in commercials, appeared at numerous public engagements, and interviewed countless
local and international celebrities. Additionally assisted significantly with fundraiser campaigns.
EDUCATION Bachelor of Arts - Communications
UNIVERSITY OF HAWAII
Dietetic Associate Degree
NEW YORK INSTITUTE OF DIETETIC
Continuing Education / Specialized Training:
• Timeshare License (2004)
References Available Upon Request.
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