Marketing Sales

Executive Briefing:

A goal oriented, decisive Marketing Manager with over 15 years experience

directing key marketing strategies. Expertise lies in defining and

achieving marketing objectives. Exceptional team leader with a successful

track record in developing marketing plans, executing marketing campaigns,

and maximizing marketing ROI. Outstanding marketing communications and

project management skills.

Demonstrated Strengths:

? Marketing Strategy ? Marketing Plans ?

Marketing Communications

? Lead Generation ? Website Design ? Website

Content Management

? Marketing Collateral ? Corporate Blogs ? Press

Releases

? Social Media Marketing ? Trade Shows & Events

? Search Engine Marketing

? SEO ? Email Marketing ? Advertising

& Promotions

? Sales Consulting ? Product Development ?

Awards & Recognition

Professional Experience:

Verian, Fort Mill, SC

Marketing Communications Manager, 4/2012 to 6/2014

Industry: Cloud-Based (SaaS) Purchase-to-Pay Software

. Advised on marketing strategy, marketing plans, and marketing budget

of over $500K

. Developed tactics and content for numerous inbound lead generation

channels

. Collaborated on strategy for leveraging marketing automation, CRM and

other key technologies

. Directed multiple website redesign projects and supervised website

content management

. Created key marketing collateral such as product sheets, infographics,

white papers and more

. Managed relationships with outsourced marketing agencies, designers

and developers

. Managed strategy and production for blogs, press releases and social

media updates

. Guided trade shows, user conferences, company events and corporate

presentations

. Supervised search engine marketing and SEO

. Contributed to market landscape reports that defined requirements and

shaped positioning

. Partnered with sales managers to bolster selling solutions like RFPs,

proposals, and demos

. Managed corporate awards such as Best Places to Work and other

industry recognition

CC Communications, Inc., Charlotte, NC

Marketing Manager, 2/2006 to 4/2012

Industry: Internet Strategy, Web Design, Internet Marketing, Custom Web

Programming

. Managed corporate marketing mix including telemarketing, email, search

marketing, print, radio and TV

. Developed lead generation strategies, marketing plans, and key

marketing collateral

. Established successful SEO practice including product development and

consulting revenue streams

. Collaborated with regional sales team on growth strategies for client

accounts and vertical markets

. Provided sales consulting for proposals, quotations, client meetings

and product placement

. Trusted project manager on top accounts such as Cato, Barloworld, New

Dominion Bank and others

. Executed ongoing media relations resulting in feature editorials in

top area business publications

. Created numerous press releases producing media coverage for company

and top clients

. Directed recognition processes resulting in top industry awards for

Web design and Internet marketing

. Advised clients on best practices for website content, search engine

marketing and SEO

. Advised firm and clients regarding integrated social media marketing

United American Video Corporation, Fort Mill, SC

Director, Karaoke and Software Programming, 8/2002 to 2/2006

Industry: Home Entertainment, DVD, VHS, Audio, Karaoke, PC Software,

Console Games

. Fast track advancement to key division management position in less

than 1 year

. Supervised teams for two entertainment product lines averaging over

$15MM in annual gross revenues

. Managed content acquisition, product development, packaging,

promotions and marketing strategy

. Developed innovative product solutions for retail leaders such as Wal-

Mart, Best Buy and Rite Aid

. Collaborated with national sales team on competitive marketing mix and

targeted marketing collateral

. Created and implemented website content for both product specific and

corporate websites

. Partnered with Legal team to organize complex licensing contracts for

numerous copyright owners

. Assisted senior management in negotiations with key suppliers and

strategic business partners

Sauvagnat, Inc. USA, Huntersville, NC

Marketing Coordinator, North America, 1/2000 to 4/2002

Industry: Luxury Outdoor Furniture

. Supervised national trade show circuit, consisting of numerous

exhibits from CA to FL

. Introduced editorial calendars to coordinate diverse marketing

communications portfolio

. Directed production of key marketing collateral such as catalogs,

brochures and price lists

. Created collaborative sell sheets, technical data sheets, assembly

instructions and sample books

. Managed award-winning contributions of designers, photographers,

printers and other key vendors

. Upgraded corporate website, increasing frequency of worldwide Internet

sales leads

. Supervised media relations and trade press leading to several notable

product design awards

TLC Laser Eye Centers, Charlotte, NC

Regional Professional and Public Relations Coordinator, 8/1997 to 1/2000

Industry: Laser Vision Correction

. Cultivated regional physician referral relationships leading to over

50% of sales revenues

. Supported two regional physician networks containing hundreds of

potential business affiliates

. Helped elevate regional market share to over 30% in less than two

years through diligent team efforts

. Conducted needs assessments, staff training sessions and technology

demonstrations

. Selected by executive management as mentor and trainer for new sales

and marketing personnel

. Organized regional marketing seminars featuring live surgery

demonstrations

. Coordinated regional advertising, press releases, media relations and

special marketing promotions

. Created, implemented and maintained content for regional corporate

websites

American Red Cross Appalachian Regional Headquarters, Roanoke, VA

Regional Platelet Donation Representative, 5/1996 to 8/1997

Industry: Blood and Blood Related Products

. Revitalized blood platelet donation program by stabilizing regional

donor recruitment

. Coordinated awards and recognition ceremonies for over 700 donors

across two metro regions

. Advanced community awareness by creating high caliber marketing

communications

. Served as program spokesperson, improving media relations and regional

publicity

. Supervised two advisory committees, guiding contributions of over 20

volunteer committee members

. Attracted over 100 potential new donors in less than 30 days through

alliance with local government

. Piloted implementation of new, innovative corporate partnership

programs to add new donors

Roanoke Memorial Hospitals, Carilion Health System, Roanoke, VA

Budget Analyst, 4/1991 to 12/1995

Industry: 600 Bed Hospital and Regional Level 1 Trauma Center

. Improved hospital productivity and CRM by helping introduce dedicated

patient relations call center

. Coordinated hospital processes for pricing policy, annual price

adjustments and CPT coding updates

. Advised department heads on important topics such as budgeting,

procedural pricing and patient relations

Education:

. B.S., Management & Entrepreneurship, Ferrum College, Ferrum, VA,

12/1990, Summa cum Laude, GPA 4.0

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