Sales Manager

ASAD JAFFRI, MBA, B.PHARMACY

Mob No. : 647-***-**** Email: ************@*******.***

Address: **** **** ***** **** *********** Ontario L5V 1G9

PROFESSIONAL PROFILE

• Goal & growth oriented pharmaceutical sales and marketing professional, got 3 promotions in 4

years

• Awarded Best Product Manager, Star Performer and Best Campaign Award

• Launched a product that was labelled as the Best Launch of the Year by IMS HEALTH.

• Experienced in developing working partnership with healthcare professionals

PROFESSIONAL STRENGTHS

Sales target achievement Territory analysis Strategic business planning

Budgeting and financial planning Product knowledge Professional presentations

Effective customer relationships Persuasive communication skills Team player

PROFESSIONAL EXPERIENCE

SENIOR PRODUCT MANAGER 2013 – 2014

Highnoon Laboratories Limited

Highnoon is the market leader in Pharmaceutical sector of Pakistan. The company has the largest

distribution network to serve consumers and is the major business partner of big multinational

companies like Abbott, Chugai (Japan), Accino (Switzerland), J W holdings (Korea), Almiral (Spain),

Mitsubishi Tanabe (Japan),TRB Chemedica (Switzerland), Cipla (India).

• For the 3rd consecutive year, I ensured exceptional sales performance of the company’s Best

Selling Brands, Tiovair & Combivair by achieving YTD sales of 125%

• Developed ongoing liaison with key opinion leaders, patient support groups and other healthcare

organizations to ensure that significant developments in the field are identified and monitored

• Prepared for the launch of a new business division for the company, aiming to contribute PKR 200

Million to the sales in first year

• Developed an innovative business plan and strategies for the new division, based on extensive

market analysis & research

• Developed business proposals for CIPLA Limited, India, Almiral S.A, Spain, Orion Pharma,

UK, Engelhard Germany on behalf of Highnoon Laboratories

• Closely collaborated with HR department in “Professional Development Program” for bright

sales representatives

• Best Product Manager & Best Campaign Award among 20 product managers of the company

•

PRODUCT MANAGER 2011 –

2012

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• Exceeded sales target of the newly launched concept of dry powder inhalers in the country, by

attaining 109 % of the sales target (a growth of 85%)

• Triovair (Tiotropium) became the most prescribed medicine in its respective market according to

Medical Data Index of Pakistan (IMS Health)

• Unit sales of the assigned brand Combivair (Budesonide/Formeterol) surpassed Seretide by GSK

which was ruling the market for last 10 years

• Independently designed and implemented product marketing plans, strategies, promotional tactics

and campaigns

• Managed budgeting, forecasting, sales reports & analysis, competitor analysis, market research,

feedback reports, sales training on product knowledge

• Combivair became the best brand of Highnoon Laboratories in 2011

• Organized brand related activities and programs like “Asthma Summit”, VTC’s, “Gateway to

Asthma Management”,“CFC free Week”, Chamber presentations & ward presentations

• Received “Star Performer Award” among 20 product managers of the company

Assistant Product Manager 2009 – 2011

• Successfully launched a new concept in Pakistan of dry powder inhaler capsules (Triotopium,

Budesonide/Formoterol) and Revolizer, manufactured by Cipla Limited (India)

• IMS Health statistics classified these as the “Best Launch of the year” in Pakistani

pharmaceutical market

• Exceeded the 1st year target of Rs. 90Million & accomplished 112% of sales target

• Leading the sales team by example, took the initiative of detailing the new drug delivery concept

to 350 KOLs myself

• Efficiently Planned and conducted international symposium with Professor Peter Barnes, (Head of

Respiratory medicine Imperial College London

• Productively organized Video-tele-conferences across the country in collaboration with chest

research foundations of south east Asian countries

Management Trainee 2009 – 2009

• Responsible for brand promotion and sales of Kestine (Ebastine) and Airtal (Aceclofenac),

products of Almiral, Spain, manufactured and promoted by Highnoon Laboratories in

Pakistan

• Developed innovative marketing campaigns and presentations that improved sales volume

and helped regain IMS ranking of both products

• Executed the “Drive Safe Campaign” for Kestine that remarkably increased prescription

status

• Aggressively conducted market research, prepared reports and recommended a business

plan for the launch of the first Dry Powder Inhalers in Pakistan

Business Development Officer 2008 – 2008

Servier Laboratories Limited

Leading French pharmaceutical company, specialized in Cardiology and Diabetes

• Consistently achieved and exceeded monthly sales targets of assigned products

(Diamicron MR, Coversyl and Natrilix SR) &Increases territory sales from Rs. 1Million to

Rs. 1.8Million in 6months

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• Developed 15 new customers for the company including KOLs, Hospital physicians and

general physicians

• Delivered effective sales presentations and convincingly handled all questions and queries

of the doctors

EDUCATION AND PROFESSIONAL DEVELOPMENT

Prescription Index and Retail Audit, IMS Health

2013

Innovative Brand Management, Octara 2010

Master of Business Administration (Marketing) Imperial College Lahore

2009

Bachelor of Pharmacy, University of the Punjab, Pakistan

2007

REFERENCES ARE AVAILABLE UPON REQUEST

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