Marketing Management

CURRICULUM VITAE

SUBJECT LINE :

PERSONAL PROFILE

NAME : LAXHMI NARAYAN DAS

FATHER'S NAME : Sri Khagendra Narayan Das

DATE OF BIRTH : 14.03.1971

NATIONAILITY : Indian

MARTIAL STATUS : Married

SEX : Male

PRESENT ADDRESS : Qtr. No. E-63/3

Unit – IX, Bhubaneswar

Pin - 751022 (Orissa) Mobile: -91-933*******

EMAIL ID : *************@*****.***

SCHOLASTIC RECORD

A. Academic Achievement:

UNIVERSITY/

QUALIFICATION YEAR OF DIVISION SUBJECTS

BOAR

PASSING OBTAINED

D

MATH, HGC,

ENG, M.I.L,

H.S.C B.S.E (Orissa) 1986 1st

SCIENCE,

MATH(O)

PCM

10+2 C.H.S.E (Orissa) 1988 2nd

Sambalpur Passed with PCM

10+2+3 (B.SC) 1991

University (Orissa) Distinction

MM,FM,AM,OBH

M.B.A Sambalpur st

1996-1998 RM,CB,MIS,IM,O

1

(MARKETING) University

M,QM

B. Training & Dissertation

(i) Comprehensive six weeks training on “A study of working capital management of Rourkela

Steel Plant, SAIL.”

(ii) Intensive eight weeks work on “A study on exploration of market of ladies napkins for

western Orissa market.”

(iii) Participated in a training camp on Water Resource management organised by Dept. of

Business Administration, Sambalpur, Nehru Yuba Kendra, Sambalpur & NSS, Regional

centre Bhubaneswar and Sponsored by Ministry of Water Resources, Govt. of India.

(iv) Participated in a Seminar on Managing Globalization, Directions for 21st century Organized

by Dept. of Business Administration, Sambalpur University & Sponsored by MCL

Sambalpur, IDCOL Baragarh & INDAL Hirakud.

C. Project Work :- (i) “Design as well as create a total Advertising & Marketing plan

for a Jewellery Watch”.

(ii) “Created and Produced a TV Commercial as part of the

training program in Advertising jointly organized by Film and

Television Institute of Orissa, Cuttack and Dept. of Business

Administration Sambalpur University”.

D. Previous Experience: (Non-Teaching)

• Worked as a Marketing Executive in Sahara India for a period of one year covering the

entire Sales and & Marketing activities for Rourkela from April 1994 to April 1995.

• Worked as a Management Trainee for ICFAI (Institute of Chartered Financial

Analysts of India), a premier educational institute imparting the various distant learning

programmes on Finance, Insurance, Management and Accounting from July 2000 to

July 2002.

Job Involvement

1) Concept selling of ICFAI educational programs to diversified professionals of

various academic institutes and management institutes.

2) Conducting career oriented seminars on finance, Insurance, Management &

Accounting Programs for executives of various corporate houses like NALCO,

FCI., SAIL & Other Private Sector Companies, staff training centers of different

nationalized Banks, IDBI, stock exchange, RBI, NABARD, LIC, GIC, SIDBI,

HUDCO, and various RBI approved financial institutes like Srei finance, Sahara

India, Central Excise Dept., Income Tax Dept., various depts. of Utkal

University, Degree Colleges, & Management Institutes including XAVIER

INSTITUTE OF MANAGEMENT.

3) Covers At-least 500 Corporate Houses & Companies in Bhubaneswar City where

I render advice regarding various distance learning programs offered by ICFAI to

various corporate executives for their career enhancement.

4) Independently developed the Orissa State Chapter for ICFAI where myself look

after the various activities like centre development, pre enrolment activities, post

enrolment activities, recruitment of staffs etc.

E. Teaching & Training Experience:-

Lecturer (Marketing) Full Time 2012 September onwards

ORGANISATION SUBJECT TAUGHT

Ravenshaw Business School, Ravenshaw Marketing Management, Retail

University, Cuttack Management, Services Marketing

Asst. Professor (Marketing) Full Time 2011 September – 2012 September

ORGANISATION SUBJECT TAUGHT

Capital Engineering College, Organization Behaviour

Bhubaneswar (Under BPUT, Rourkela)

Faculty (Marketing) – Visiting

ORGANISATION SUBJECT TAUGHT

IIPM-Bhubaneswar CRM, Rural Marketing

Asst. Professor (Marketing) Full Time 2010 September – 2011 August

ORGANISATION SUBJECT TAUGHT

United School Of Business Management, Marketing Management, Business

Patia, Bhubaneswar Structure and Principles, Advertising

(Under BPUT, Affiliated to AICTE) Management

Asst. Professor (Marketing) Full Time 2009 August-2010 September

ORGANISATION SUBJECT TAUGHT

Hi-Tech Institute of Technology, Marketing Management, Organization

Bhubaneswar Structure and Management

(Under BPUT, Affiliated to AICTE)

Lecture (Marketing) – Full time 2006 Aug – 2009 July

ORGANISATION SUBJECTS TAUGHT

B.I.I.T.M. Marketing Management, Sales & Distribution

Under B-PUT, Rourkela, Management, International Marketing, Consumer

Orissa Behavior, Strategic Management,Product and brand

management

Faculty (Marketing) – Visiting 2002 July – 2005 May

INSTITUTE SUBJECTS TAUGHT

Institute of Management & Advertising Management, Marketing Management,

Information Technology Retail Marketing, Services Marketing

(IMIT), Cuttack. Set the internal Papers & evaluate the same.

Faculty (Marketing) – Full time. 2002 July – 2006 July

INSTITUTE SUBJECTS TAUGHT

AAI-DU (Allahabad University Distant Marketing Management, Advertising

Learning Centre) Management, Services Marketing

Faculty (Marketing) – Visiting 2002 July – 2004 July

INSTITUTE SUBJECTS TAUGHT

IPSAR, Cuttack Marketing Management, Strategic

Management, Global Marketing, Business

Policy, Organisation Structure & Principles.

Set the internal Papers & evaluate the same.

Faculty (Marketing) – Visiting 2004 November-2006 Nov.

INSTITUTE SUBJECTS TAUGHT

Dept. of Business Administration, Export Management, POM

Ravenshaw University, Cuttack Set the internal as well as final year exam.

Papers & evaluate the same.

Faculty (Marketing)-Visiting 2007 September-Onwards

INSTITUTE SUBJECT TAUGHT

Gyanabhrati Institute of Management (A Infrastructure Management, Soft skill

Study Center of Sikkim Manipal Development, Marketing Management,

University) OB, Sales Management, SCM

Faculty (Marketing)-Visiting 2008 September-Onwards

INSTITUTE SUBJECT TAUGHT

CITE (Centre for IT Education), a Product and Brand Management,

constituent college of BPUT, Organisation Structure and Management

Bhubaneswar, Orissa

Faculty (Marketing)-Visiting 2009 September-Onwards

INSTITUTE SUBJECT TAUGHT

Madhusudan Institute of Management Advertisement Management, Strategic

Studies, Bhubaneswar Management, Marketing Management

Faculty (Marketing)-Visiting 2010 May-Onwards

INSTITUTE SUBJECT TAUGHT

Trident Academy of Technology, Product & Brand Management

Bhubaneswar

Years of Teaching Experience: 9

Years of Non Teaching Experience: 2

Years of Visiting Faculty Experience: 6

F. Project guide: Guiding the Process, evaluating project reports, enlighten guiding factors.

The same has been done for IPSAR, Ravenshaw College, BIITM, HIT, USBM & Corporate

executives of IGNOU on massive scale.

G. Conducts personality development workshop in various placement consultancy firms time to

time.

H. Underwent 3 days Senior’s Certificate Programme on First Aid by Saint John’s Ambulance

in my institute.

I. Examiners and external supervisor to university’s examination since 5 years.

J. Awards & Achievements:

• National Scholarship holder throughout the career.

• Invited as Guest Speaker by various Management Institutes of Orissa to deliver the

Lecturer on Marketing & Advertising.

• Periodically invited by Indian Overseas Bank, Staff Training Centre, and Kolkata for

SC/ST Banking pre-recruitment activity.

K. Extra Curricular Activities : Debating in All India Radio, Rourkela.

Hobbies

:

Numerology & Meeting People, Surfing Internet

Seminar/FDP Attended

:

1. Attended a two days seminar on “Case Analysis and Case ware Preparation” jointly

conducted by B-PUT and ICFAI, Kolkata Chapter.

2. Attended a 15 days Faculty Development Program jointly organized by AICTE and Krupajal

Business School, Bhubaneswar, Orissa

3. Attended 1 day work shop on Teaching Pedagogy of Management Teacher’s conducted by

BIITM; an AICTE affiliated Management College in Bhubaneswar.

4. Attended 1 week Teacher’s Training program in “Principles of Management” conducted by

NITTTR, Kolkata at the Regional center of Bhubaneswar

5. Attended a 15 days FDP by Affinity Business School in Entrepreneurship conducted jointly

by ABS and NIMSME, Government of India.

Papers in National Seminar Presented

:

1. An article titled “Internet Advertising: It’s Just a Beginning”, Published in the Journal of

International Seminar in Information Technology jointly conducted by IMIT & Govt. of Orissa.

2. An article titled “Emerging Trends of E-Advertising in Indian Corporate” has been

published in the journal of National Seminar conducted jointly by Institute of Management and

Information Technology (IMIT) and Government of Orissa.

3. An article titled “The innovative route of online advertising in India” has been published

in the journal of National Seminar conducted jointly by Institute of Management and

Information Technology (IMIT) and Government of Orissa.

4. An article titled “An Innovative Approach to Emerging Market Consumers” has been

published in the journal of National Seminar conducted by Rajdhani College of Engineering and

Management and sponsored by All India Council of Technical Education, New Delhi.

5. Presenting a Seminar paper on Retail Management titled “Innovations in Retail

Management” in Hi-Tech Institute of Technology, Bhubaneswar, Orissa.

6. Presented a Paper in National seminar titled “Retailing in India-A Futuristic Approach”

in PJ College of Management and Technology sponsored by AICTE, New Delhi.

7. A paper titled “APAIK: The Assessment Tool for Faculty Evaluation” published in the

Journal of PMIR Dept. of Utkal University, Orissa.

8. A paper titled “Application of Supply Chain Management in Turnaround Strategy:

Special reference to Vishal Retail, published in National Seminar conducted by Institute of

Engineers, Bhubaneswar Chapter, Odisha.

9. A paper titled “Indian healthcare: upcoming possibilities and challenges journey in

Indian society” has been accepted for national seminar conducted by ISPAR, Cuttack.

Papers Published in International Journal

:

1. A paper titled “Supply Chain Management & its recent trends in India is published in

All India Seminar on Supply Chain Management in Sponge Iron Industries”, organized by

The Institute of Engineers (India), Mechanical Engineering Division, Odisha State Centre,

Bhubaneswar.

2. A Paper Titled “Growing Trends Of E-Commerce And Its Role In Consumers’ Buying

Pattern” Published By Oct 2012 Issue Of International Journal Of Marketing Financial Services

And Management Research (ISSN Online: 2277-3622).

3. A Paper Titled “Social Marketing: A Classic Case of Sustainability Model by Hindustan

Unilever Ltd.” Published by IOSR Journal of Business and Management (IOSRJBM) ISSN:

2278-487X Volume 2, Issue 1 (July-Aug. 2012), PP 06-08 www.iosrjournals.org

4.

Papers in International Conference Presented

:

1) Presented a Paper on “Impact of Modern retail on the Fast moving consumer goods

(FMCG) Sector”, in an international seminar conducted by KIIMS, Cuttack an affiliated

institute under AICTE & BPUT.

2) Presented a paper titled “Green Marketing and its impact in Global Business” in

International Conference on Technology and Business Management (ICTBM-12), at

University of Wollongong, Dubai.

3) Presented a paper titled” Product Innovation and several marketing techniques to

sell low cost water filter product from IMMT, Bhubaneswar to the Emerging market in

India” In International conference on Management at IIM, Bangalore.

4) Presented a paper titled “Role of Humanitarian Supply Chain Management in various

disaster situations across the Globe at IIM, RAIPUR Full paper will be published by

Springer with an ISBN no.

Papers Published in National Journal

1. A paper titled “E-Learning: An innovative approach towards modern education, a case

study of Sikkim Manipal University and Symbiosis University, Pune.” In Journal of

Higher Education.

2. A paper titled "Marketing Techniques of OTDC(Orissa Tourism Development

Corporation) A futuristic approach to build Orissa a tourist spot in global market" has

been published in the Management journal GBAMS VIDUSHI Vol.5 No.1

3. A paper titled “SAMSUNG AT CROSSROAD-THE SMARTPHONE WAR IN INDIAN

MARKET” has been published in Researchers World-Journal of Arts, Science and

Commerce in july,2013,volume-IV, Issue-3 (ISSN: 2231-4172)

Book/Book Chapter Publication : 1. Currently working on a book titled “Green

marketing; it’s impact on Global

Business” will be published by leading

Germany Publication House, LAP

LAMBERT Academic Publishing GmbH &

Co. KG, Heinrich-Böcking-Str. 6-8, 66121,

Saarbrücken, Germany.

2. A chapter on “Role of E-commerce in

Indian Economy and its impact in

changing life style of Indian consumers”

has published in the ISBN bearing book by

EXCEL PUBLICATION HOUSE through

Prime Institute of Management, Dewas, MP

3. A chapter on “Quadricycle: A new hope for

rapid urban transportation system in

India” has published in Engineering,

Technology and Business Management

Practices by Yadav Publication, Indore

(ISBN 978-81-926982-0-5)

4. A chapter on “Smartphone Advantages in

Indian Market” has been accepted and will

publish in a book titled Global

Management Practices.( ISBN NO: 978-

81-928178-1-1)

5. A chapter titled “E- commerce trends in

India” to be published in a book titled

“Strategic Marketing in Fragile Economic

Conditions” by IGI-GLOBAL.

6. A chapter titled “Sales techniques for 21st

century Market” has been published in

Global Business Strategies” by Archers and

Elevators Publishing House.

( ISBN: 978-93-83241-06-4)

7. Contributing author to SAGE Encyclopedia

of Online Education in Marketing and

Admissions Advising to be published in

2016.

Article Published : 1. An article on “Management Education in

India: The sinking titanic of Management

studies” will be published in The Education

Post, May edition, 2012

Workshop Attended : 1. Attended National Workshop on Teaching

Ethics, Ethics-2009 on 14th and 15th of March,

organized by Hi-Tech Institute of Technology, in

association with Akshaya Patra Foundation,

Bangalore.

2. Participated a 2 days’ workshop on Bharat

Operating System Solutions jointly conducted by

Hi-Tech Institute of technology and C-DAC,

Govt. of India.

Personality traits : Good communication Skill, honest, diligent,

extrovert, Positive approach, ability to work in a

group, believe in team work, consulting people, an

efficient listener, a good planner and avoid conflict.

Research Assignments : Signed a MOU with Metric Consultancy Ltd., 91,

Florida Estate, Keshavnagar, Mundhwa, Pune - 411

036, www.metricconsultancy.com, to undertake

research assignments for Bhubaneswar city.

Other Assignment : .Consultant to few academic projects under

PPP mode.

Prepares self learning study materials in

marketing area for Suresh Gyan Vihar

UniversityMahal, Jagatpura, Jaipur for

distance learning program.

Consultant to SHR career clinic

.Bhubaneswar (www.SHRcareerclinic.in) to

train and placement activities for MBA

graduates.

:

Reviewer of Journal Reviewer of Global Journal of Management

Science and Technology.

Reviewer to Panel of the MERLOT Journal

of Online Learning and Teaching (JOLT)

Member, Editorial board for” Sales and

Marketing Journal” published by Research

Publisher (www.researchpub.org)

Reviewer to research initiatives from

FAYETTEVILLE STATE UNIVERSITY

(ISSN: 2168-9083)

Reviewer to AFRICA DEVELOPMENT

AND RESOURCES RESEARCH

INSTITUTE (ADRRI) JOURNALADRRI

JOURNAL (www.adrri.org)pISSN: 2343-

6662 ISSN-L: 2343-6662

Reviewer to African Journal of Agricultural

Science and Technology (AJAST)

(//www.oceanicjournals.org/ajast)

Reviewer to American Association for

Science and Technology, USA

(http://www.aascit.org)

Trainer : Conduct training program for senior Sales

Executives of Govt. of Odisha time to time

to upgrade the skills of the Officials and

sharing the new ideas in Sales and Marketing

at MICM, Bhubaneswar, Odisha

Received Guide certificate of Excellence

from Om oil and Flour Mills Limited, an

ISO 22000-2005 certified company, which is

a leading manufacturer and exporter of

Ruchi spices and pasta products.

Examiner cum question setter :

Examine the papers and set the question

papers for ICWAI in Management subjects.

Question paper setter and evaluator of MBA

papers in Marketing and specialization

subjects in Marketing for SMU (Sikkim

Manipal University).

Question paper setter to BPUT (Biju

Patanaik University of Technology), Odisha

Proficiency in Languages : for Supply Chain Management.

English, Hindi, Oriya & Bengali.

Place: Bhubaneswar

Date: (L.N. Das)

References:

1. Prof. (Dr.) Surjya Kumar Mishra

Professor cum principal, IPSAR,IPSAR HOUSE

Sector-6, CDA, Cuttack-753003,Odisha

Ph: 098********

2. Prof. (Dr.) Jibanananda Patel

Prof. in Marketing

BIMTECH, Noida, Delhi, India

Ph: 098********

3. Prof. (Dr.) Munmun Mohanty

HOD-Ravenshaw Business School

Ravenshaw University,College square

Jobra, Cuttack-753003,Odisha

Ph:876-***-****

4. Prof. (Dr.) D.V.RAMMANA

Professor in Finance

XIMB, Bhubaneswar, Orissa

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