Customer Service Sales

Erin Senften Kendall

**** ********* *****, *******, **** 43230 • ****.*******@*****.*** • 614-***-****

PROFESSIONAL EXPERIENCE

2010–2014 Broadway in Columbus (CAPA), Columbus, Ohio

Marketing Manager

Developed and managed advertising budgets up to $500,000

Created and implemented marketing plans including print/broadcast/online media contracts and

placement, promotional plans, outreach and education coordination, media and retail partnerships,

and sponsorship

Developed and designed season subscription marketing campaign for Subscription renewal and new

Subscriber acquisition strategy and individual show marketing campaign for single ticket and group

sales

Generated content and layout for marketing collateral

Identified events and opportunities to promote Broadway in Columbus and CAPA, and coordinated

event logistics, on-site implementation, set-up/clean-up

Reporting and analysis of ROI for budgets; prepared recommendations for use of data and how to

improve marketing efforts based on sales data

Coordinated information and logistics for press opportunities to promote upcoming shows

Worked closely with social media coordinators for content designed to encourage interaction and

growth on social media platforms

Collaborated with other organizations with Columbus Association for the Performing Arts to cross

promote, generate awareness of and support the growth of overall Patrons of the arts and CAPA

events

2008–2010 Independent Contractor, Columbus, Ohio

eCommunications Specialist

Provided overall support in all eCommunications activities and internal and external client

communication. Client base includes healthcare software provider, medical device manufacturer,

insurance and financial software providers, philanthropic financial consultants, charitable

organization and a corporate marketing solutions provider.

Managed content across multiple websites and blogs by researching, prioritizing, writing and

inputting content into website CMS; following design and style guidelines per client and ensuring

total accuracy, functionality and testing activities of website.

Lead email marketing activities including topic generation, scheduling, template design, content

management, list building, campaign deployment and analytics following deployment.

Identified areas in need of and provided solution recommendations for improvement of Department’s

time management, accountability and overall organizational efficiency within Company; constructing

technical documents and spreadsheets to support client standards for efficiency.

1998-2000 & 2004-2008 Ticketmaster, Columbus, Ohio

Trainer (2006-2008)

Trained and facilitated web-based and in-classroom training events and experiences including sales

and marketing training, technical training, Microsoft Office training and new-hire orientation.

Provided ongoing database management and created regular reports to track training related

statistics.

Assisted with conducting training needs analyses and then created, tested, rolled out and evaluated

new courses.

Served as a primary trainer and subject matter expert on a range of communication topics including

Email Marketing Best Practices, Socratic Selling, Public Speaking Skills, Presentation Skills, Time

Management and Organizational Skills, Customer Service and Support Skills.

Marketing Manager (2004-2006)

Provided marketing support for Central Ohio including development and implementation of

marketing/promotional plans with clients and marketing partners to increase ticket sales through

Ticketmaster’s distribution channels.

Managed online content for localized areas within www.ticketmaster.com including creation of

original content to effective implementation of standardized content in order to support local and

national marketing campaigns, client sales initiatives and other company information.

Established and maintained excellent working relationships with over 80 venues, promoters and local

media partners.

Created and implemented sales and marketing strategies to enhance the success of Ticketmaster

products and programs.

Developed and secured partnerships with local media companies to further marketing efforts for

targeted Ticketmaster promotions.

Assisted with preparing proposals and sales presentations.

Served as program facilitator for the Tickets For Kids program, a ticket incentive/reward-based

program, in conjunction with the City of Columbus Mayor’s Office.

Promotions Manager (1998-2000)

Provided relationship management with venues, promoters and local media partners.

Created and implemented local and “cross-market” promotions, increased sponsorship visibility in

client-based promotions and supported special projects.

Acquired and managed advertising trade to support Ticketmaster marketing efforts.

Developed creative methods for finding, selling, proposing and negotiating new business and created

incentive programs for ticket sellers of Ticketmaster events.

Served as program facilitator of the Tickets For Kids program, a ticket incentive/reward-based

program, in conjunction with the City of Columbus Mayor’s Office.

Coordinated Regional Annual Conference for Ticketmaster Operations Department involving up to

125 employees, lodging, transportation, meals and entertainment.

2002–2004 Wexner Center for the Arts, The Ohio State University, Columbus, Ohio

Assistant Manager of Ticketing & Visitor Services

Oversaw daily operations of the Department including managing a staff of 10-15 student workers,

facilitated meetings and fulfilled the role of liaison between customers, center staff, students, faculty

and vendors to the administration and Director of the center.

Completed auditing and sales reporting, basic accounting and cash management activities.

Managed night-of-event box office operations including staffing, customer service, troubleshooting,

problem-solving and end-of-event settlement with promoter/tour management.

2000–2001 Group III Promotions, Inc., Columbus, Ohio

Sr. Market Manager

Researched and evaluated local business opportunities and current industry trends in order to

strategically launch a new market for the company in Columbus.

Developed, negotiated and maintained agreements between local venues and the vendor.

Created, budgeted and executed special events and promotions with local venues.

EDUCATION

1998 Bachelor of Arts in Speech Communication, Otterbein University, Westerville, Ohio

[140701]

Contact this candidate