Marketing Manager

SUZANNE LEBEL COSGROVE

*** ****** ****** – Unit A, Boston, MA 02116

508-***-**** cell *******@*****.*** www.linkedin.com/in/suzannecosgrove

Marketing Communications – write and edit brochures, advertisements, marketing collateral, internal

communications, press releases/articles, website content, email announcements, e-newsletters, e-marketing,

annual reports and white papers

Digital Marketing – solid knowledge of website development, e-commerce, web content management, member

engagement, online advertising

Marketing Strategy – new product/service research, feasibility, program/project management, analysis,

branding, product lifecycle and launch, ROI – international experience

Client Relationships – account management and development, high-level negotiations, partnerships,

collaborations, vendor relations, regular interaction with senior executives, attorneys, MDs and academia

Event Planning and Execution – conferences, sponsorships, trade shows, fundraisers, receptions, retreats

Professional, polished, personable manner – excellent communicator, self-starter, strong negotiator, profit

producer, effective leader and team player/facilitator

3/14-present Marketing Consultant – Boston, MA

Write and produce marketing materials, communications and web content for

healthcare/medical industry.

Assist with planning and event day execution of Boston-area charity events. Attendees

include local celebrities, government officials, notable donors and senior level executives.

Participate in market research studies for Fortune 500 companies.

11/09-12/13 Massachusetts Association of Health Plans (MAHP) – Program Manager – Boston, MA

Wrote and edited marketing communications – print and digital, website content, email and

online marketing, and in-house projects as required. Managed all contracted vendors.

Managed Annual Conference, solicited sponsorships and coordinated all other MAHP events

which catered to high-level healthcare, pharmaceutical, medical and IT executives (forums,

fundraisers, receptions, meetings). Increased conference attendance and revenue by 300%.

Managed, prospected and served as liaison for MAHP Affiliate Member Program. Prepared

and wrote all necessary Affiliate marketing materials and communications. Planned and

coordinated member events. Doubled Affiliate membership and revenue.

Rebranded corporate identity - developed new logo and website to bring MAHP’s look and

function more professional, current, better aligned with its overall mission, and more suited

for its target users. Redesigned all corporate materials, both printed and digital. See

www.mahp.com.

Executive Assistant to President & CEO - assisted with presentations, confidential contracts

and employee information; and interacted regularly with c-level healthcare executives,

MDs, attorneys and academia.

2006-2009 Business Consultant & Freelance Writer – Cape Cod & Boston, MA

Consulted Nantucket retail business on product selection, marketing strategy, website

development, online store, sales processes, trade shows, and overall business operations.

Hired to write various marketing pieces across several industries.

2001-2005 Cape.Com, Inc. – Marketing Manager – Mashpee, MA

Handled all marketing efforts for ISP services and website development.

Wrote all marketing materials, maintained corporate website, sought co-marketing

opportunities and managed industry trade shows.

Assisted clients with matching website features to business goals and target audience.

1998-2001 Onset Computer Corporation – Bourne, MA

Marketing Communications Manager (2000-2001)

Landed cover article of trade magazine, co-wrote white papers. Managed staff of three.

Internet Marketing Specialist (1999)

Central member of successful $1 million e-commerce launch.

Marketing Specialist (1998)

Entrepreneurial Accomplishments

2007-2009 Bermuda Palm (retail) – Founder – West Barnstable, MA

Targeted specific fashion designers and purchased past season, overstocks and sample items

to sell at a significant discount.

Completely self-taught on the industry by attending New York fashion shows, meeting with

designers, distributors, researching competitors, and developing marketing & sales

strategies including trunk shows, advertisements, and online marketing.

1994-1996 Kensington Companies (retail/mail-order) – Founder – Beverly Farms, MA

Pet-related catalog featuring items for the pet and the pet lover.

Sold business in 1997.

Software & Skills

Microsoft Office Suite – Word, Excel, PowerPoint, Outlook

HTML, Dreamweaver, Unify, Constant Contact, Salesforce, Contribute, Survey

Monkey, social media

Website Development – architecture, navigation, e-commerce, design, function

Digital photo software/enhancement - Photoshop, Picassa

Firm knowledge of printing process

Database management

International exposure – Europe, Asia (Pacific Rim)

Familiarity with French language

Education University of Vermont – B.S. Business Administration – Marketing; Minor – Geography

Activities President & Lead Event Organizer - GenX Social Group of Boston, July 2010 – November 2013

Managed, organized and led events for Boston social group targeted at the Generation X

age range. Originally 225 members - grew to over 1,100 members during my tenure.

Suzanne Lebel Cosgrove 508-***-**** *******@*****.*** www.linkedin.com/in/suzannecosgrove

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