Sales and Marketing
Resume:
Chris Bunting
Waterdown, Ontario
L0R 2H7
Cell: 905-***-****
Email: *******.*****@*****.***
Profile
Driven leader that excels in customer relationship and team management. Able to perform under high pressure with
many objectives and responsibilities to account for. Has had the opportunity to work in a start up environment building a
foundation for growth and success and also worked within an established territory committed to customer retention and
regaining market share. Believes an environment with open communication amongst team members and customers
provides the best results for success. Looking to expand current Sales and Marketing experience with long term
employment; enjoying growth and success as a team participant and team leader while extending position
responsibilities within the organization.
Work Experience
Leggett & Platt, Inc September 2013 to Present
Sales Manager, Canada
• Maintain and further develop current relationships with key accounts, customers and establish relationship with
any new customers, responsible for approximately $15 million in sales, reporting to the VP of Sales
• Follow up with Corporate Account customers in Canada to ensure customer satisfaction and assist with any
needs as they develop with current Corporate programs
• Design CRM tool using Excel and report weekly sales calls
• Develop and maintain competitive analysis with most current information
• Educate customers with product specification, statistics/product performance
• Develop and implement sales and marketing strategies to strengthen position in the market through sales and
market share growth
• Assist customer to develop marketing strategies and products to suit their customers’ needs
• Attend industry related trade shows as a Leggett & Platt representative
W Abrasives May 2010 to August 2013
Marketing Manager, North America
• Develop, establish and maintain marketing strategies to meet organizational objectives, reporting to the VP of
Sales and Marketing
• Develop all communication supports for North America: articles in publications, web articles, advertising,
capability brochures, technical literature
• Develop and implement marketing plans for new and existing products
• Propose key account and distributors programs and work with the sales team for their implementation
• Gather market information for senior management and sales force: new customers, industry segments,
competitors, adjacent industries
• Conduct annual market survey and other surveys to gather pertinent information for the organization
• Participate in yearly customer surveys
• Coordinate logistics of sales meetings and trade shows
• Develop and implement web based support for customers
• Coordinate and utilize budget for promotional items for sales team
• Liaison between head office in France and North America operations
BioTLC November 2008 to May 2010
Sales Manager, North America
• Manage Sales Account Executive team of 19 members in Canada and the United States: recruitment, hiring,
coaching, training & development, approximately $250,000 in sales, reporting to the President of the company
• Responsible for all sales activities for the regions including prospecting strategies, lead follow-up and customer
contact activities
• Develop, maintain and manage relationships at functional and executive levels
• Proactively investigate and respond to market changes
• Strong presentation and negotiating skills combined with the ability to prioritize, multi-task, and work under
pressure of deadlines and last minutes revisions
• Works extensively in a supportive team environment to meet and / or exceed company sales objectives
• Handling incoming and outgoing communications in an effective manner
• Assist Sales Team with creation and implementation of marketing campaigns
• Support Sales Team strategy aimed at client growth and retention
• Prepare sales plans, forecasts, budgets and sales reports, conduct analysis and evaluate sales performance
• Drive effective communication channels between the sales team and the company
• Communicates with President regarding competitive activities, customer requirements, future product
development and existing product needs and requirements
• Ensures all Sales Account Executives possess the required knowledge, skills and behaviours to achieve revenue
& income targets
• Actively promotes recognition of individual superior results and proactive intervention with under performing sales
executives
• Represent company at all major Lawn and Garden hard good Trade shows throughout Canada and the U.S.
• Sets a high personal standard for success and drives with a high level of motivation for team members
BioTLC August 2005 to November 2008
Sales Account Executive
• Key Account Manager and National Rep for Lawn and Garden hard goods, approximately $175,000 in sales,
reporting to the President and Vice President of the company
• Maintain and service client relationships using territory rotations to increase sales
• Generate and develop new business relationships, follow up on leads
• Conduct a well structured sales call (establishing rapport, questioning, listening, negotiating, handling objections,
qualifying and closing)
• Developed a quarterly strategic business plan to increase sales
• Segmentation of client base using CRM to define service levels
• Respond to client inquiries with exceptional customer service
• Introduce new products, programs, promotions and training tools to customers to assist them in growing their
sales volume of BioTLC products
• Maintained client engagement strategy with CRM activity reports
• Desire to take initiative, and work independently in support of team goals
• Participate in the on-going process of promoting various services and product lines.
• Complete weekly client meeting 6/day, plus proactive phone calls daily
• Provide daily territory reports to Sales Manager electronically, with weekly team meetings
• Assist the company in maintaining a competitive advantage through research and analysis of competitive
information at all levels, and shared information with marketing and sales management
• Represented company at all Major Lawn and Garden hard good Trade shows throughout Canada and the U.S.
Al’s Source for Sports September 2002 to August 2005
Assistant Buyer & Floor Manager
• Ensured all customers were treated with exceptional customer service
• Accountable for the operational effectiveness of daily store operations
• Inventory management to determine the correct quantities of materials to be ordered
• Maintain appropriate levels of stocks to prevent unnecessary shortages
• Research competitive prices and high quality products on all purchased materials
• Sourcing strategies, analyzing user needs and identifying potential new supply sources
• Manage and coach retail associates to execute store functions and drive sales within their respective
departments
• Responsible for recruiting new sales associates, hiring, training and on going support
Education
Sheridan College Graduated May 2003
Business Sales and Marketing Diploma
Volunteer
• Manage annual Ticker Tourney, a charity hockey tournament for heart and stroke patients going on its 5th year
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