Sales and Marketing Assistant

Diane Hapke

**** ******* ***** - ******, ** *****

*******@*****.*** - Phone 845-***-****

profile Dynamic, preemptive and energetic marketing/administrative support professional with over 13 years experience

providing support to team members through pro-active, cost-effective methods. Easily and professionally

interacts with all levels of an organization and the public. Pushes available technology and software to maximize

effectiveness and minimize costs involved with producing marketing campaigns, administrative initiatives and

clerical duties. Loyal. Energetic. Looking for a long term position. Highlights include:

- Client Management Relations - Catalog Creation & Distribution

- Direct Mail Campaigns - Product Design, Development & Costing

- eMail Marketing Campaigns - Database Maintenance

- CRM Development and Maintenance - Social Network Integration

- Website Management - SEO

- Event/PR Coordination & Promotion - Superior Customer Service

- Trade Show Management & Planning - Travel arrangements & bookings

experience Independent Contractor 2009 to Present

MPAC Dance School [2012 - present] - complete website redesign and development. Design and creation of print

materials for shows, signage, collateral and social media.

Challenge: Create a website they can easily update without much skill that keeps clients instantly informed.

Solution: Developing a cost-conscious website on the WordPress platform using over 30 widgets and plug-ins and

free highly-customizable responsive themes to reflect their new branding. The most notable improvement allows

for instant updates from the owner’s cell phone or computer which is then broadcast to subscribers.

Lords Valley Auto Mall [2013 - present] - worked to open car lot location, applied for all state permits and

licenses, photograph and publish inventory to major services, setup all office services, ongoing bookkeeping.

Challenge: Work with local officials to complete zoning variance and applications including ADA requirements.

Solution: Maintained open line of communication through phone calls and meetings to provide necessary

documents. Researched a low-cost solution to meet accessibility requirement everyone was happy with.

Chester Meadow Farm [2009 - present] - Virtual assistant and help desk support.

Challenge: Experienced constant work flow disruptions due to PC and software issues. Reoccurring issues with

peripherals such as printers, scanners, cloud based fax/message system.

Solution: Installed secure remote-access software to manage, control and troubleshoot issues 24/7.

Recommended hardware changes to normalize Internet disruptions.

Hudson Valley Wine & Food Fest [2010] - build up vendor and attendee enrollment, manage press releases and

media relations, photograph event for promotional materials.

Challenge: Increase public awareness for festival.

Solution: Held a Twitter contest for followers where they won free one-day tickets to the fair.

2007 to 2009 until company sellout

Sales & Marketing Assistant/Exec. Assistant

Music Sales Group, Inc., Chester, NY [sold to Hal Leonard]

Music Sales Group was, at one point, the nation’s largest music book publisher who sold B2B via a network of

national sales teams. My responsibilities were to provide support to sales teams in the form of print and digital

media, press releases, sales sheets, promotions and customized marketing materials. Materials consisted of

100,000+ SKU yearly catalogs that I diligently designed and distributed, seasonal product catalogs based on best

Diane Hapke

selling products and customer reviews, email campaigns tracked through our Client Management System that

I sourced/costed/designed/developed to aid in these marketing campaigns. The sales teams attended regular

national and international trade shows where I coordinated and arranged all travel arrangements, materials,

promotions and incentives for attendees and their guests.

As the executive assistant it was my responsibility to perform these duties: expense submittal and payments to

personal credit cards; drafted letters, approved expenditures, maintained his schedule across all of our offices

and served as tech support across his multiple devices and platforms.

Software utilized: full Adobe Creative Suite: InDesign, PhotoShop, Illustrator, Dreamweaver, Flash, Acrobat.

Microsoft Office: Word, Excel, PowerPoint. FTP software. Skype. VPN.

Accomplishments: Nationally deployed a cloud based CRM system that unified all of our sales team’s calendars,

contacts, appointments, account profiles, events and mailing lists. This system was used to create and track

print and digital marketing campaigns. The new system significantly reduced the time it took to coordinate such

campaigns to mere minutes versus days. My involvement began with researching the appropriate system, cost

estimating for licensing, server upgrades, PC upgrades and coordinating with our overseas IT department to work

with on-site installers of the new hardware. The system was deployed across a total of 8 different locations plus

mobile devices. It was necessary to create training manuals and procedures where I consulted with the CRM

sales associate to develop materials for different levels of usage. I conducted multiple training sessions for all

users both locally and remotely. This new system was deemed a huge success as it was a major upgrade to our

antiquated methods of combining excel files pulled out of our AS400 system. Once used for several applications

it was clear how it improved performance for sales teams, automated the creation and distribution of direct mail

campaigns, easily coordinated efforts between marketing, production and distribution and lastly allowed for

seamless handover of accounts where previously, valuable legacy information was lost.

Accomplishments: Helped design/cost/develop a series of products that were submitted to mass markets and

eventually won a spot on Target’s shelves.

2003 to 2005 left for maternity

Graphics & Marketing Assistant/Personal Assistant

C8Group, Chester, NY

C8Group was a boutique graphics and marketing studio ran by Steven Powell, an award winning art director. I

mentored under his tutelage for several years. As his personal assistant, I was responsible for light bookkeeping,

scheduling appointments and clerical work as well as answering phones and customer relations. Once a clear

direction was established with regards to branding and project requirements, my role was to produce graphics

and materials then submit to the client for review. Follow up entailed applying changes expressed by the client

and submitting to the art director for final approval before seeking the client’s final sign-off. I used a variety

of software to accomplish these tasks on a MAC platform. Software used included Microsoft: Word, Excel,

Access, PowerPoint; Quark Express; Adobe: Photoshop, PageMaker, InDesign, Illustrator; and various peripherals

including printers, scanners, fax machines, servers, and projectors.

Accomplishments: My greatest accomplishment was affording the owner the feeling that his business was in

safe hands. Work was being conducted, as per the client’s request, which freed his time to conduct business

development.

Merits: Received a 60% rate increase based on performance and client review.

2001 to 2003 returned to NY

Graphics & Marketing Assistant

CMSS Architects, LLC, Virginia Beach, VA [now H&A Architects and Engineers]

As a graphics and marketing assistant in an architectural firm, my main duties revolved around procuring new

contracts through the scouting, submission, presentation and awarding of new contracts. Daily RFP searches

were conducted and suitable projects were submitted to the Marketing Director for further review. Proposal

submissions were created based on the requirements set forth in the RFP. Proposals were carefully and quickly

constructed for submission using a system I managed where project sheets were pre-printed and maintained with

current information. Organizational charts were made based on discussions with project leaders. Presentation

materials were then created to coordinate with the original submission. Imagery was a large part of the awarding

3176 Hemlock Farms - Hawley, PA 18428

*******@*****.*** - Phone 845-***-****

Diane Hapke

process. My responsibilities were to scan the non-digital media from various formats such as film negatives, slides

and large format pieces. From there, they were color corrected, edited and entered into an image database that

I initiated. This image database was able to be searched by a variety of factors, much like todays meta tags. This

created a streamlined process allowing the firm’s partners to search and reference project photos immediately

versus pulling catalogs and catalogs of film and slides searching for specific projects. Duties also included

converting CADD files to Illustrator or other image files for further rendering by artists. Software used included

PageMaker, InDesign, Photoshop, PowerPoint, Thumbs+, Lg/Md/Sm format negative scanners, Microsoft Word,

Excel, Access, PowerPoint, Publisher, Print Plotters.

Accomplishments: Recognized that an exorbitant amount of server space was being consumed by PageMaker

files. After conducting some research and speaking with Adobe, I discovered a simple step was being overlooked

when saving files. Each and every file was then opened and re saved. This reclaimed over 80% of existing server

space and avoided the need for new servers which would have been an expense at the time of nearly $8,000.

Merits: Awarded Employee of the Month and a performance bonus based on peer review.

1999 to 2001 left for upward mobility

Marketing Assistant/Administrative Assistant

and advancement

LandMark Design Group, Virginia Beach, VA

Marketing assistant responsibilities included scouting daily newspapers for RFPs. Preparing and submitting

RFPs for engineering or landscape architecture projects. Developed presentation materials with PowerPoint and

large boards. Provided backup to receptionist on a 100+ line phone system. Sorted and delivered mail internally.

Responsible for maintaining all copy/fax and print machines including large plotters. Planned and booked lunch

meetings.

Merits: Hired as a temp for clerical position and was offered permanent full-time employment in the marketing

department.

relateD

experience Additional experience in these industries: food service, hospitality, car sales, postal delivery, elderly care.

references References are available upon request. Please visit my LinkedIn profile for first person testimonials from former

colleagues. www.LinkedIn.com/in/dianehapke

availability Available for immediate full-time employment. Valid driver license with vehicle able to be used for work-related

tasks. Able to pass a background check.

summation As a dedicated marketing professional I have a wealth of experience that I can rely on to complete tasks in the

utmost efficient manner. Not being afraid to ask the questions necessary to avoid a scheduling conflict, yet,

understanding how to quickly change gears when necessary in order to handle urgent requests, only can be

obtained from years of experience. This position is, by far, my preferred role where I can utilize my administrative

skills as well as my creativity and love of software. You will find me to be a very patient person which is beneficial

when dealing with tense situations. I have a pleasant office manner and never believe a job is ‘beneath me’ since

we all serve the same team. I want to be energized and challenged by my colleagues when I go to work, and in

return, offer excellent, loyal service.

3176 Hemlock Farms - Hawley, PA 18428

*******@*****.*** - Phone 845-***-****

Contact this candidate