Customer Service Sales

MAYUR PRASAD

**/*** ********, ***** ******** Nagar, Lokhandwala Complex, Andheri West, Mumbai-400053

+91-22-263*****, +91-982*******, *************@*****.***; January 20, 1981

MARKETING HEAD – INTERNATIONAL & ENTERPRISE BUSINESS

Offering a sterling experience of over 10 years; seeking challenging assignments in Marketing

PROFILE

I s tarted my career by joining Aptech Ltd. December 2003.

Till date I have worked as

Regional Technical Head [Operations]

Software Support Executive[Domestic]

Team Leader of Software Support Team[International & Domestic}

Business Analyst

Business Manager - International Business

Marketing Head – International Business

In 2004 the scope of my responsibilities was expanded to oversee the Operations Support & Control Team

for Software support of our billing Software used by franchisers in India and abroad.

My current role is of Marketing Head for International Business wherein I am responsible for developing

communication for Partners, Planning ATL and BTL activities media planning and purchase, end to end

event management, Brand Building through PR etc .

PROFESSIONAL EXPERIENCE

Brand planning and management

Developing campaigns, creative strategy and end to end communications for partners

ATL and BTL including online

Media planning and purchase for leading markets

End to end event management

Team management

Building brand through PR

Building customer engagement through various activities & communication tools

Liaison with advertising agency

Creative and strategic mindset

Functional knowledge of print production

Countries Handled – Vietnam, Thailand, Bangladesh, Maldives, Sri Lanka and Rwanda

Network Expansion in countries where Aptech has no presence.

Managing all University and Company alliances.

Feasibility of New Product created.

Developing Strategy for Marketing and Delivery for existing and new Products launched as well ensuring successful

implementation of the same.

Product presentations to the Company’s Business Partners.

Ensuring Counselor Training and Development.

Generation of new Business in the Country.

Ensuring all Centre Members are trained effectively as per requirement.

Ensuring proper and timely training of new products to the Franchisees through my team.

Ensuring proper and effective training using cost effective methods beneficial to both the Company and the Business

Partner.

New Franchisee Setup through Training of new members in managing the Franchisee Operations and usage of

customized software created for franchisee operations.

Zonal and individual Franchise Performance Tracking and providing detailed feedbacks.

Analyzing MIS on weekly, monthly and quarterly progress reports of the regions / centers based on the above data and

implementing new strategies for improvement in areas of concern.

Planning Yearly Budgets & Targets to be achieved for all Locations in terms of Business Generation.

Ensuring Customer Satisfaction (Our Customers include the Business Partner and students in the centres).

Involvement in lowering attrition rate at the Franchisee End by ensuring retention of Franchisee employed members.

Accredited as the as wall as the

Understand the processes for automation & collection of data for it. Elucidate Business Logic to Software Development

team related to Functionality.

Accountable for heading & providing support to the International & Domestic support team in implementation on eCAS

software developed on SQL Server and extending support for the same to Domestic and International clients. Formulate

Test cases while doing Functional Testing.

Identify, research, analyze & market new businesses and products while evaluating the business and realizing its full

potential by using tools such as marketing, sales, information management & customer service.

Anticipate the costs, and planning the expenditure of financial resources for the execution of developmental tasks,

projects and programmes in the organization.

Assist the product development teams for the designs and development of product collaterals while generating leads

along with the regular follow-ups on the developments.

Identify and develop prospective clients while analyzing their requirements and rendering technical guidance over the

various aspects of the business.

Responsible for presenting a solution that meets the customer’s requirements. Guide the customer project through

envisioning, design and completion together with the company’s sales team, technical consultant and external partners.

Countries Visited – Nigeria, Ghana, Uganda, Sudan, Fiji, Singapore, Australia, Pakistan

Conducted extensive study of current Business Processes for respective country to collect data for Aptech Retail Portal

& present synopsis to the Different Functional heads

Identified Process Improvements in the Billing, Academics and Online Examination Module of eCAS

Coordinated & Interacted with the Design and Development teams for enhanced Version as per country specific

requirements.

Monitored and Controlled testing to cross check & obtain final acceptance from all trainers. Provided technical training

to end user to facilitate implementation of Plans.

EDUCATIONAL CREDENTIALS

Jamnalal Bajaj Institute of Management Studies, Mumbai 72.7%

(Part time)

(Received Scholarship for securing Highest Marks in Univeristy)

KPMG

Finolex Academy of Mgt & Tech, Mumbai University, 61.71%

Bhavans College, Mumbai, 72.33%

ST.XAVIER’S HIGH SCHOOL, MUMBAI 79.33%

Languages Known: SQL, PL/SQL, MS Office, C, C++, Pascal, and Basic VB 6.0, Knowledge of SQL Server 2005 Analytic

Service, Reporting Service and Integration Service.

Operating Systems: Windows 98, Windows 2000 Server, Windows XP and all Microsoft OS.

Elected as Class Representative for Second and Third year at Jamnalal Bajaj Institute of Management Studies.

Won Second Prize in Debate Competition at JBIMS - Mumbai

Appointed as PR Incharge for ESTA, an organization responsible for conducting activities to promote the Electronics

department of Finolex Academy of Management and Tech - Ratnagiri.

Held the position of Hospitality Coordinator for college fest BRAINWAVES. Researched & formulated plans to decrease

overall expenditure of arranging the event, by harnessing alternate food, travel and accommodation options.

Won first prize in State Level Essay Competition held by ‘Experiment in International Living Group’, on the topic ‘Role of

UNO in maintaining world peace and understanding’

Award for Innovation for designing of analytical reports for "Analytics Portal"

Recognized for getting highest aggregate marks in MBA at JBIMS

Socializing, Music, Sports, Net Surfing, managing cultural & technical festivals

http://in.linkedin.com/in/mayurprasad

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