Meshack Ogonji
*************@*****.***
Waterbury, CT 06705
Education: Western Connecticut State University, Danbury CT
Bachelors of Business Administration: Marketing
Graduation: May 2014
Related Coursework: Skills & Interest:
Marketing Research: Methods and Proficient in Microsoft Office (Word,
Applications Excel, PowerPoint, and Access) Survey
Strategic Management Monkey, Social Media (Facebook, Twitter,
Direct and Interactive Marketing Instagram and LinkedIn), MRI + database
Consumer Behavior and SPSS
Experience with Transmedia Storytelling
Advertising and Integrated Marketing
Interest in analyzing data and producing
Communications
E-Commerce and Internet Marketing knowledge from data collected.
Fluent in English and Kiswahili
Marketing Management
Sales Management
Professional Activities:
Western Connecticut State University Marketing Club
Director of Research, October 2013- Present
Member of the American Marketing Association Collegiate Chapter
Certified in Career Development: Workplace etiquette behavior.
Design surveys for Marketing Club events on campus.
Collect and analyze data from surveys which result in data gained about student attendance of
Marketing Week events at Western Connecticut State University
The Hershey Company: Take 5
AMA Marketing Case Competition, October 2013- December 2013
Created a new marketing plan for the failed product
Rebranded for “Take Five” candy bar to increase sales in the target market
Market research of product through MRI +
Analyzed data for effective brand positioning and planning
Experience:
Radio Shack, Cheshire CT
Sales Associate, December 2011-Present
Assist customers with solutions to queries or problems for electronics and functional products.
Process sales transactions
Perform appropriate banking tasks inclusive of deposits and other banking responsibilities
Responsible for adjusting price changes which are applied to products
Organize tag displays on days of store wide sales
Assist in store inventory processes
Kmart, Waterbury CT
Runner, April 2009-December 2011
Served as a utility cashier by covering breaks for electronics department cashiers
Responsible for adjusting price changes which ar e applied to products
Organized tag displays for store wide sales
Assisted customers with any tasks they should inquire help for.