Product Manager Product Marketing Go-to-Market Lifecycle Management

Professional Profile

Thrive in a fast-paced, dynamic environment where flexibility and adaptability are non-negotiable skills

Proven success in driving results by listening to customers and internal stakeholders, establishing strategic priorities, bringing together cross-functional teams and detailing executable plans with follow-through

Skilled at managing diverse and complex product portfolios and programs through their life cycles

Advanced knowledge of Microsoft Outlook, Word, Excel and PowerPoint; Experience with SharePoint and Salesforce CRM; Familiarity with SPSS, MS Access, HTML and Adobe Photoshop

Fluent Vietnamese; Conversational Mandarin; Basic German

Professional Experience

Product Manager

Wolters Kluwer Health

Philadelphia, PA

June 2011 – Present

Lead strategic and tactical efforts for the Corporate Market Segment; serve as voice of the customer in this segment

Manage $68 million portfolio of over 1,900 medical research products and serve as the expert and centralized resource for products within portfolio

Grow a mature product line from -5% to +3% year over year growth by uncovering new markets, applications, and positioning strategies and listening to customers

Evaluate content to grow portfolio based on strategic focus and commercial viability to maximize revenue

Develop, package, position, promote, measure and analyze products across multiple online and offline channels to generate high quality leads and support for global sales

Plan, manage, and execute comprehensive global product launches that include internal sales decks and support materials, customer-facing resources, pricing information, competitive intelligence, marketing campaigns, and multiple training sessions for US and international teams

Liaise with business partners as well as various internal teams, including Marketing, Sales, Customer & Technical Support, Training, Finance, Pricing, Publishers, Publisher Relations, and Content Development

Provide business analysis and projections for journals publishing team to submit winning bids for publishing proposals

Product Manager

Learning Sciences International

York, PA

August 2006 – June 2011

Developed strategic corporate, product and partnership plans with executive team to drive sales and build long-term growth in an entrepreneurial environment

Managed product/program development and implementation through collaboration with finance/accounting, project coordinators, software engineers, web interface designers, technical and educational content trainers, creative designers, sales, marketing, customer service, account management and operations

Led diverse, cross-functional teams through continuous design innovation and execution of product systems

Conceptualized and architected innovative interface and functionality for never-before-seen modules of a complex, proprietary web-based platform

Consulted as a leading expert to internal staff and the Florida State Department of Education in the re-design of the statewide teacher evaluation system

Created infrastructure sales and marketing content for print and web media that educated audience about complex programs and services

Presented to state departments of education to support CEO; trained and interacted with large school districts on behalf of sales and staff development teams

Associate Dental

Product Manager

Miltex, Inc.

York, PA

June 2005 – August 2006

Launched multiple product lines and managed their success through promotional activities, national advertising, marketing literature, trade shows and website presence

Produced effective training materials that help internal teams better understand product lines, leading to improved communications with prospects and clients

Collaborated with Marketing, Finance, Engineering, Manufacturing, Quality, Operations and Sales teams to meet product and sales objectives

Established internship program and proactively recruited local university students to mentor as marketing interns

Marketing Analyst

Miltex, Inc.

York, PA

September 2003 – June 2005

Implemented and evaluated results of unprecedented web-based research to gather valuable market data and identify growth opportunities, increasing company and brand awareness in the process

Established streamlined processes and standard formats for complex data reporting and analysis that informed Board Members, Top-Level Executives, Sales and Marketing teams in making data-driven decisions

Designed original training manuals on company data warehouse system and trained Marketing, Sales and Customer Service teams to build personnel capacity

Collaborated with Executive VP of Sales & Marketing to meet goals and objectives of the Sales & Marketing departments

Education

B.A. in Psychology

Economics Minor

Millersville University

Millersville, PA

Summa cum Laude, 3.95 GPA

University Honors College & Psychology Departmental Honors

Outstanding Psychology Junior & Senior Awards

Thesis: The Economic Psychology of Consumer Spending and Saving Behavior

Presenter, Eastern Psychological Association

Community Activities & Interests

Intermediate violinist; volunteer for assisted living facility

Amateur pianist

Philadelphia Reads partner through Wolters Kluwer Health

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