Sales Manager

Megan Brody

** ******* ***. #***, **********, NJ 07960

630-***-**** acdz0s@r.postjobfree.com

SUMMARY: Analytical and creative marketer with experience ranging from brand management for name brand, global companies in the

consumer packaged goods industry to communications and brand strategy on behalf of one of the nation’s largest universities to marketing

and business development for a large real estate and construction firm. Offering a diverse skill set ranging from forecasting sales for a

$100MM business to creating a go to market strategy for a recent acquisition to blogging for Bloomberg BusinessWeek. Excels at working

with cross functional teams, while also brining a positive demeanor and fresh perspective to the work environment.

WORK EXPERIENCE

Bayer Healthcare, Whippany, NJ

Assistant Brand Manager, Flintstones Vitamins July 2013 to present

Lead numerous complex revenue enhancing consumer marketing programs by working with cross functional counterparts in sales and

consumer promotions

Identified $350M incremental opportunity by utilizing short dated product

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Key participant in $4MM club retailer incremental initiative

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Liaise with agency partners on development of advertising creative concepts, while leading advertising copy review process to ensure

integration of deep consumer insights and compliance with legal, medical and regulatory standards

Led development of complex creative for reformulated produce in club channel

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Recommend marketing mix, based on identified target consumer insights, agency expertise and ROI analysis

Assisted in securing distribution gains on two new SKUs at Dollar General, resulting in $300K in incremental

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sales

Monitor and analyze the brand’s performance and competitive environment, appropriately assessing and mitigating risk and opportunity,

while recommending tactical solutions

Performed deep dive analysis on chewables business that led to specific actionable recommendation to trade

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team

Manage brand’s $11MM consumer marketing budget and work with finance manager to recommend spending changes as needed

Forecast all brand sales, assessing SKU level, subbrand level, retailer and macro economic trends, including consistent presentation of

adjustments to senior leadership team

Work closely with production and product supply teams to strategically manage inventory and production levels

Michigan State University, East Lansing, MI

Graduate Assistantship: Communications and Brand Strategy Division August 2011 to May 2013

Facilitated creation of ‘culture of measurement’ to enhance role of analytics and provide basis for results driven decision making

Created dashboard tool to ensure Senior Leadership Team had instant access to data in convenient format

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Implemented and maintained media measurement program that analyzed type of media coverage and specific integration of key

message delivery; tool also provided competitive insights

o Improved media ranking within competitive set based on insight informed strategy to target Yahoo! and USAToday

Utilized Google analytics, Facebook insights and YouTube analytics to inform digital strategy

Provided strategic recommendations to ensure brand enhancement across MSU eco system

Extensive project management experience with strategic re launch of MSUToday website

General Mills Inc., Minneapolis, MN

Associate Channel Manager Intern June 2012 to August 2012

Implemented integration strategy for newly acquired Food Should Taste Good brand for foodservice channels: strategic customer

segmentation, volume forecast, SKU recommendation, pricing strategy, customer incentives, merchandising considerations

o Identified $2.7MM incremental growth opportunity

Managed $80M go to market budget

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Developed analysis of ‘Better for You’ snacking initiative: identified ‘BFY’ product portfolio, recommended targeted sales opportunities

by channel, volume forecast, identified unique go to market considerations for each channel

o Identified incremental growth opportunity worth 223,000 cases of product

Recommended strategy for reaching health minded consumer

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Led consumer focused marketing strategy to achieve incremental growth of hot breakfast platform within highly regulated K 12

environment, including involvement of key stakeholders: students, operators, R&D, legal, finance, packaging, senior leadership team

o Identified $500,000 incremental growth opportunity

Recommended news pipeline for growth in K 12 market

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The McShane Companies, Rosemont, IL

Senior Marketing Communications Coordinator October 2008 to June 2011

Led marketing and communications department, resulting in new client contracts and repeat business

Targeted new markets in wake of recession based on trends in consumer demand, resulting in placement of new business

Key strategist for new business development efforts, contributing to combined $245MM in revenues in FY2009 and FY2010

Managed the development and execution of five new corporate websites, which resulted in an 11% average increase in web traffic

Implemented company’s first social media program, offering additional touch points with clients/prospects; increased SEO

Managed annual $75M print and electronic advertising campaign designed to increase brand awareness

Executed numerous market research initiatives and managed several CRM programs to support and monitor brand placement

UGL Equis Corp., Chicago, IL

Marketing Communications Coordinator September 2007 to October 2008

Responsibilities included marketing, public relations and new business development efforts on behalf of 25 offices for company of nearly

400 employees, focusing primarily on key markets of Chicago; Los Angeles; New York; and Washington, D.C.

Increased media placements by 80%, press release distribution by 50% and direct marketing response rate by 4% within one year

Law Bulletin Publishing Company, Chicago, IL

Staff Writer March 2006 to September 2007

Enhanced web publication and e blasts, offering new ways to reach readers based on trends in consumer demand for information

Liberty Suburban News, North Riverside, IL

Journalist January 2004 to March 2006

Supported proactive changes in business strategy, including establishing a web presence, to combat rapid decline of newspaper

business, resulting in increased convenience to buy on behalf of consumers

EDUCATION

Michigan State University, East Lansing, MI

The Eli Broad Graduate School of Management

Broad Scholarship Recipient

May 2013

Master of Business Administration, Marketing with Leadership and Change Management minor

University of Illinois, Urbana Champaign, IL

May 2003

Bachelor of Science, Journalism

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