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Sales Representative

Ashland, MA
April 30, 2014

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Peter Y. Chin

** ****** ***** *******, ************* 01721

508-***-**** Email:



Demonstrated skills in sales and marketing from design to implementation. Strong orientation for building customer relations. Proven competency in new business development, business planning, goal setting, meeting deadlines, and team based objectives.

Recognized for Sales Representative of the Year for highest dollar increase within the New England District

Awarded for exceeding targeted sales goals for a unique diagnostic test run through a national lab.

Extensive experience in generating revenue within the scientific and medical research marketplace.

Training engineers and technicians on complex image analysis equipment and software for materials analysis.


2014-Present-Sales Consultant: RNsights Braintree MA

Providing effective and measurable lead generation, marketing, market research and continuing education. Leading sales campaigns targeted towards Nurse Practitioners, Physicians Assistants and RN’s. Developing online communities including primary care, critical care, the largest online group of school nurses, and more. Reaching out to influential healthcare professionals. Creating informative and persuasive messages selling the RNsights products and following up for acceptance.

2011-2013-Sales Manager: The Hilsinger Company (Hilco)/Wilson Ophthalmic, Plainville, MA

Developing and implementing strategic sales plans targeted to the optometric community. Attaining and exceeding weekly sales objectives. Representing and enhancing the company's credibility in the marketplace. Cultivating relations with existing and prospective clients and assisting with product positioning. Utilization of data to assess threats among competitors and opportunities with existing customers. Effective use of CRM tool for efficient tracking of prospects, opportunities and market assessment. Attain monthly, quarterly, annual sales objectives and promotional program targets. Actively participating in educational conferences, meetings, trade shows and marketing surveys.

Successful implementation of sales programs and promotions to targeted customer base. Leader In current spiff program with commission dollars.

Generating positive growth in assigned business geography. Greater than 50% growth in some accounts with initial product placements.

Leveraging relational building tactics to gain momentum for utilizing the company as a main supplier of optical solutions.

Penetration of new account locations with first in for product stocking of consumables and optical equipment.

2006-2010-Sales Engineer: Buehler (a Division of ITW), Lake Bluff, Illinois

Sold automated laboratory equipment and consumables to professional materials engineers and technical staff involved with materials preparation and image analysis. Drove monthly sales of materials analysis equipment, imaging software, optical and micro-hardness testing apparatus. Actively provided demonstrations with Buehler equipment and supplies at customer locations. Scheduled initial setup of equipment sold and trained involved operators. Intervened with support services when required. Maintained active rotation to top accounts and provided business plans for meeting objectives.

Developed a region generating between 1.4 to 1.7m in sales on equipment and contracts for recurring consumables.

Penetrated large accounts to supply laboratories with Buehler equipment and supplies. Sold and setup image analysis equipment, (optical light, upright, inverted stage microscopes, digital imaging systems and software solutions).

Supported the professional meetings of ASM International (The Materials Information Society).

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2005– 2006 – Account Executive: Best Lab Deals, Inc., Garner, North Carolina

Drove sales of laboratory and medical capital equipment in northeast states to end users and purchasing contacts, targeting biotech research centers and universities. Increased the sales of instruments, consumables, products and services while creating value for the customers. Developed sales and marketing strategies while working in a competitive environment. Provided technical assistance and account service to source the customer’s scientific supply needs.

Sold, installed, instructed customers on scientific/medical equipment at research labs within large universities, biotechnology centers, and pharmaceutical companies.

Created and delivered contracts for consumables and capital equipment at renowned Hospital locations.

Consistent obtainment of orders on a weekly basis for laboratory equipment, disposables and chemical products averaging up to 15K/sale.

2003-2005 – Clinical Sales Consultant: Pharmacia Diagnostics AB, Kalamazoo, MI

Developed strategic business plans for impacting sales growth of a diagnostic blood test by working with physicians and other clinicians. Achieved and exceeded sales targets for tests run monthly as reported by lab accession data. Created a targeted plan for delivering convincing clinical applications under various patient conditions. Assisted physicians in reaching a more accurate diagnosis of patients.

Increased test profile utilization averaging 378/month (340 at goal) with many clinicians presently ordering routinely.

Effectively worked with national lab partners to consult and develop forward thinking approach to reaching sales objectives.

1998-2003 – Territory Manager: Bausch & Lomb, Rochester, New York

Developed and executed monthly and quarterly business plans to achieve maximum sales impact relative to established goals. Coordinated sales functions with distributors on a regional and national level for increased sales pull through. Created and presented quarterly and annual business growth plans to optometrists, opticians, and ophthalmologists.

1994-1998 – Senior Sales/ Marketing Representative: Baker Norton Pharmaceuticals, Inc., Miami Florida

Achieved sales growth and expansion of specialty pharmaceuticals targeted to urologists through effective marketing within managed care locations, patient-testing centers, office-based settings and hospitals.

1989-1994 – Pharmaceutical Sales Representative: Reed & Carnrick Pharmaceuticals, Inc., Piscataway, New Jersey

1984-1989 – Insurance Agent: Metlife, Newton Center, MA


Bachelor of Arts in Biology

Northeastern University, Boston Massachusetts


Proficient with MSOffice applications. Accomplished with sales force automation software, SalesLogix and SalesForce.

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