Marketing Manager

A DAM ASAR

Sr. Business System Analyst

Schaumburg, I L USA

Phone: 847-***-**** M obile: 224-***-**** F ax: 206-***-****

Email: f *************@*****.***

Linked In P rofile: w ww.linkedin.com/profile/view?id=24846456

SUM MARY

Adam is an experienced Business Systems Analyst with experience in the medical/pharmaceutical, E-

Commerce, IT industry. He has been heavily involved with requirements gathering, design, testing, and final

i mplementation, as well as working with and supporting the testing team for data validation and functionality

testing. Prior to those positions, Adam founded a web marketing fi rm in which he was responsible for

designing, developing, and implementing eMarketing campaigns. He was involved with the website

a rchitecture, gathering business requirements, writing functional requirement, and identifying/fixing any

bugs.

• Collaborated with business clients and agencies in the development, design, test and assist in the

p reparation, evaluation and implementation of digital media solutions to drive brand and franchise

g rowth with a keen eye on overall strategic and tactical plans.

• Performed various tasks and projects related to separation of AbbVie from Abbott and rebranding of

Abbvie.

• Proficiency in requirements gathering, planning, analysis and testing techniques.

• Over 13 years of E-Marketing experience managing the implementation of online marketing

campaigns, including mobile, social media, email, banner advertising, affiliate networks, and search

engine marketing.

• Completed project for Pfizer’s Practical Outcomes Researcher™ program website portal.

• Developed online community/interactivity features such as RSS, blogs, podcasts, videos, forums and

using online web 2.0 community resources to assist in marketing objectives.

• Gather business requirements, wrote functional requirements and closely work with IT department to

test and implement changes to website and application or fix possible bugs.

• Advanced experience with designing application interfaces, layouts and navigation systems.

• Reviewed FDA guidelines and regulation to ensure compliance for digital assets and products. Ensured

p roducts were within regulations to avoid penalties. Worked with legal affairs department to ensure

compliance with changing regulations according to products.

• Assisted cross functional business units in the analysis of a proposed idea and performs the review,

determines the systems potential, conducts documentation, testing and follow through.

• Successful t rack record in strategic planning, implementation, and continuous improvement of

marketing and product initiatives established to drive and grow profitability, market leadership and

success.

M r. Asar resides in Schaumburg, I L. He is available for an interview with a one day notice, and can start as

soon as possible.

E XPER I E NCE

A bbVie I nc. 1/13 – 12/13

S r. CO M M E RC IAL BUS I NESS SYSTE M ANALYST, eMARKE T I NG

• Partner with clients within the Proprietary Pharmaceuticals Division to implement digital marketing

p rojects that comply with all appropriate Abbott / AbbVie policies (medical, regulatory and legal) as

well as federal and state laws.

• Collaborate with brand managers and agencies to research, develop, test, and monitor e-marketing

i nitiatives including iPad Apps, customer web sites, e-mail, social networking, SEO, SEM and web

analytics.

• Performed various tasks and projects related to separation of AbbVie from Abbott and rebranding of

Abbvie.

• Gathered and documented business requirements for SharePoint projects and followed the SDLC on

SharePoint specific projects and helped department members and managers adhere to the life cycle.

• Enforced project schedules and deadlines – Managed project resources consistently with given timetable.

• Supported testing team in data validation and functionality testing

• Responsible for requirements, design, testing and implementation deliverable.

• Performed the business process and its requirements into a business solution.

• Provided business leadership to the developers on the project teams.

• Provided ongoing support to marketing and medical, regulatory and legal reviewers on techniques for

reviewing and approving new and novel technologies.

• Assisted business units in the analysis of a proposed idea and performs the review, determines the systems

potential, conducts documentation, testing and follow through.

• Partner with clients within the Proprietary Pharmaceuticals Division to implement digital marketing

p rojects that comply with all appropriate Abbott/AbbVie policies (medical, regulatory and legal) as well as

federal and state laws. Collaborate with brand managers and agencies to research, develop, test, and

monitor e-marketing initiatives including iPad Apps, customer web sites, e-mail, social networking, SEO,

SEM and web analytics. Supported Brands for different deliverables, e-mails, websites, iPhone-iPad and

mobile devices application for Bio-Pharma vertical market with Agile SDLC workflow.

• Client Management: Responsible for the day-to-day review activities for the Depakote, Gengraf brands.

Collaborate with marketing to ensure the project conception is viable and within published policies. Serves

as final technical testing reviewer to assure project functions in the manner specified during the review

p rocess.

• Process Management: Key role in analyzing business processes, documents, and requirements to identify

a lternative solutions, assess feasibility and make recommendations to exploit and leverage new and

existing IT technology components and personnel.

Abbott Laboratories 11/12 – 1/13

B US I N ESS SYSTE M ANALYST

• Performed various tasks (Rebranding of websites, Ipad Apps, Banners, Email CRMs, Mobile Websites

and DPS Folios with workflow of testing and validation) and projects related to separation of AbbVie

f rom Abbott.

P remier Consulting I nc. 4/05 - 10/12

O NL I N E MARKE T I NG F I R M, FOU N DE R / CEO

• Founded, managed company’s web marketing services under the Business Marketing Services 4 U

d ivision at w ww.businessmarketingservices4u.com

• Identified key performance metrics for user behavior, growth, engagement, abandonment and

segmentation

• Informed and educated stakeholders on web metrics terminology, concepts, t rends, insights, etc

Client: Myhealthmd.com Schaumburg, I L (12/08-7/09)

S r. CO M M E RC IAL BUS I NESS SYSTE M ANALYST, eMARKE T I NG PROJECT MA NAGER

• Founded, managed the development team for the company's website and developed affiliate program.

• Developed online community/interactivity features such as RSS, blogs, podcasts, videos, forums, as well

as use online web 2.0 community resources to assist in marketing objectives

• Provided vision for website architecture, and functionality to drive delight among our target user,

enabling the user to shop, and buy.

• Oversaw website's daily operation, manage all internal and external partners and source appropriate

resources to drive ease of execution.

• Ensured accurate and updated content, report generation, applications testing,

• Gather business requirements, wrote functional requirements and closely work with IT department to

test and implement changes to website and application or fix possible bugs.

• Analyzed competitions' e-marketing activity and website functionality.

• Measured online t rends, statistics and marketing activities, and make recommendations for the

company

• Identified new interactive media that can contribute to company growth and drive store t raffic

• Generated end of month reporting to t rack website and intranet performance.

• Managed internal creative staff to create and maintains the overall visual appeal, brand consistency,

and data integrity of the Company website.

• Built and implemented online promotions, campaigns, online advertising and email marketing

p rograms

Client: E r ksoft marketplacedominator.com Schaumburg, I L 12/06-

08/08

Online Ma rketing Manager and P roject Manager

• Managed the entire marketing side of the project from the beginning aimed at increasing competitive

advantage.

• Researched, analyzed and monitored market t rends and competitive environment.

• Organized and implemented national and local marketing Policy & strategy.

• Developed and implemented email marketing programs and link relationships

• Created email campaigns to maximize results, support objectives, and personalize / customize offers

T roymarketing.net Schaumburg, I L 10/03-03/07

E -commerce Ma rketing P roject Manager

• Managed the implementation of online marketing campaigns, including email, banner advertising,

a ffiliate networks, and search engine marketing.

• Managed relationship with marketing agencies.

• Perform analysis and assessment of media plans against company goals and budgets.

• Test and evaluate media and channel alternatives.

• Designed Email Ad Campaign Graphics and created their content.

• Created and edited the products, copyright, company policies and F.A.Q. pages.

• Established an E-Commerce enabled site.

• Managed the content of the product website(s).

• Directed company’s marketing campaign for its customers.

• Performed detailed search engine optimization on site to improve positioning in search engines (most

i mportantly, in Google) and increase search engine visitors.

• Managed an in-house email marketing database of approximately 40,000 addresses (90% North

A merican) to send company newsletters, event announcements, product information and special offers.

• Improved the subscribe/unsubscribe process for list members while complying fully with national CAN-

SPAM legislation requirements.

• Designed Email Ad Campaign Graphics and created their content.

Weinberger Sinus Clinic Me r r illville, I N 01/03-07/03

Web Design / Developer

• Created company's intranet site, Newsletter and Schedule Management program.

• Managed all facets of search engine marketing campaigns including paid and natural search.

• Coordinating with Marketing manager to develop content for email and promotional messages

• Created many templates for future use.

Pfizer wi th T rans-tech.com Downers Grove, I L 09/00-04/02

Web Design / Developer, E-Commerce marketing specialist

• Worked on a variety of consulting assignments involving creating or revamping client websites,

creating company identities by use of branding, marketing and logo development, and updating and

maintaining finished projects.

• Completed contract work with Pfizer for the Practical Outcomes Researcher™ program, this program

helps their customers to improve health care quality and enhance cost-effectiveness while building

goodwill for Pfizer.

• Designed Client Demo site http://www.demoepor.com and enhanced user interface of ePOR site.

• Web-enabling POR called ePOR http://www.pfizerepor.com using KSA (Kurt Salmon Associates a

p roprietary software)

• Regularly performed work for the corporate division, creating training presentations and multimedia

sales presentations.

• Was Responsible for all phases of online marketing and promotion strategy to generate leads from

website t raffic.

• Developed, optimized, and managed PPC, banner ad, and contextual ad campaigns

• Created and implemented linking strategy

• Reviewed corporate web page, recommended revisions, and completed all necessary updates.

(More previous experience Available upon Request)

E D UCAT IO N

• DePaul University- Pursuing Masters Computer Science- E-Commerce Information System.

• Ataturk University- BA Education Faculty English Language

F U NCT IO NAL SU M MARY

• Self-motivated achiever with proven ability to plan and implement to

execution.

• Comprehensive understanding of eMarketing lifecycle for Pharmaceuticals

• Strong organizational, leadership, business analysis, communication and

technical skills .

• Extensive experience in business and technical development.

• Significant experience in graphic and web site design.

• Strong understanding of Pipeline Pilot Platform for Pharma.

• Outstanding management, presentation, and budgeting skills

• Flexibility and willingness to take on a leadership role

• Demonstrated consumer orientation and a passion for advertising/marketing

• Proven success in developing and executing effective customer retention and

portfolio initiatives

• Solid understanding of the online production process and significant overall

u nderstanding of the online marketing arena and its various channels

• Proven success in online acquisitions and campaign management, development

and execution of strategic, cost-effective online marketing plans

• A team player with a love for working with humans and computers. Approach

is to be creative. Excellent working in a team or independently.

• Versatile skills with a broad range of technical knowledge. With design work

and computer graphics, my creativity has no limits.

• Key ingredients for success include intensity, creativity, integrity, customer

focus, and competence.

• Proficient at problem identification and resolution.

• Flexibility, ability to change priorities quickly, and capacity to handle multiple

t asks

• Maintain client relationships and manage projects when needed

E xpe rienced in I ndust ry Specific Applications:

- ePASS (FRD, Link Letters)

- E C M: Sharepoint, Documentum, FirstDoc

- C R M: K ANA Knowledge Management

- M ethodologies: SDLC, Scrum, Agile, Waterfal

- Pipeline Pilot (Graphical scientific work flow authoring application )

- Omniture (Web A nalytics and Online Business Optimization Platform - S iteCatalyst ) - Adobe Marketing

C loud

- M icrosoft Office Suite: MS Project, MS Word, MS Excel, PowerPoint, MS Visio, MS SharePoint, MS Office

- Adobe Publishing System (DPS), Mobile App Publishing (Apple & Android)

- R eporting: C rystal reports

- O nline Collaboration Platforms : Dropbox, Jive, Yammer

Reference: Available upon request

Online Recommendations: h ttp://www.linkedin.com/profile/view?id=24846456&trk=tab_pro#recommendations

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