ATIF HANIF

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Resume Summary: Marketing professional with varied experience in Marketing

Communication, Brand Management, Advertising, Social /

Electronic / Print Media, Events, Promotions, Retail

Visibility, Collaterals & PR. Aspire to grow

enthusiastically and with integrity towards the achievement

of organizational goals in an environment that encourages

and develops learning & self-development in Marketing &

Business Development.

Work Experience :

( 1 ) Marketing & Business Development Head in Lucknow Society

[ Organisation dedicated to promote the heritage & culture ]

November 2012 - Till date

- Conceptualise and executed two editions of 'International Lucknow

Literary Festival' in March

2013. and February 2014

- 'Lucknow Dance Festival' initiated in December 2013to promote

various dance forms

- 'Lucknow Observer', monthly magazine started which is focused for

the city of Lucknow

- Literary & Cultural events organized on monthly basis to promote the

objective of Society

- Effective utilization of Social Media and other online marketing

activities

- Responsible for conceptualization to execution of projects

- Brand positioning and leadership in market

( 2 ) Marketing Communication Head in MTS

[ Telecom CDMA Service Provider - Joint Venture of Sistema, Russia &

Shyam Group]

October 2010 - Nov 2012

- U.P. ( E ) & U.P. ( W ) Launch of MTS was the challenge &

accomplishment !

- Establishing & dominating after being the 11th telecom service

provider in the market, an effective

Market Research & PR exercises conducted regularly along with Retail

efficiency

- ATL planning & execution in co-ordination with the agencies

- BTL implementation taking into consideration the high market -

clutter & Trade Marketing factors

- Organising promotional activities & interactive events to increase

the Brand awareness & saliency

- Managing the logistics of designing, printing and dispatch of all

marketing collaterals

- Implementation of social media activities to inspire the people for

the brand

- Ensuring high level of brand visibility through optimal usage of

marketing resources

- Channelising the resources to ensure that activations increase as

per Intention To Purchase

- Brand development, management and compliance salience

( 3 ) Marketing Communication Lead in Uninor

[ Global GSM Service Provider - Joint Venture of Telenor, Norway &

Unitech Wireless ( North ) Pvt. Ltd. ]

November 2009 - September 2010

- Successfully launched the brand Uninor with a robust visibility &

distinctive brand awareness in

U.P. ( W ) & Uttarakhand Circle !

- 360 degree responsibilities of all BTL Marcom activities for Meerut

Zone

- Product communication in mass media through effective reach

- On-ground activations & promotions taking into consideration the

local flavour

- New town launches and extend customer awareness & engagement through

effective

communication to ensure business goals

- Ensuring that the brand attains position of No 1 in OOH & Signages

- Attaining the best retail visibility in the market

- Uninor awarded as 'Most Promising New Operator' by tele.net magazine

( 4 ) Marketing Communication Lead in Reliance Communications Ltd.

[ Integrated Telecom Company ]

August 2007 - Oct 2009

- Promoted for the U.P. ( W ) & Uttarakhand Circle

- Successfully launched Reliance GSM Services in the circle

- Planning & executing both the ATL & BTL Marcom activities of CDMA &

GSM for the circle

- Conceptualising, preparing & execution of advertising, promotions,

events and collaterals

- Devising and implementing impactful & innovative promotions for new

towns and rural markets

- Create / participate in country fairs, rural activities and

awareness in the effective fashion thereby

launching new towns & establishing a connect with the masses -

Project WIN.

- Identifying vendors for printing of collaterals, promotions & events

- Product, customer, market & competitive communication strategy in

the most efficient way for all

clusters, thereby managing the entire Marcom team of the Circle

- Protecting and enhancing the brand at customer

touch point in all forms of media & overall custodian of the Brand

Equity in the geography

Cluster Marketing Lead in Reliance Communications Ltd., Meerut

Cluster

August 2006 - August 2007

- Preparing & analyzing competition tracking (including tariffs,

schemes, promotions, advertising)

and providing feedback to support decision making

- Conducting market surveys & visits to capture customer / market

insights

- Improve marketing effectiveness and channel motivation

- Develop & adhere local marketing & promotion calendar

- Designing & implementing marketing programs to support Cluster

acquisition targets

- Ensure cost effective deployment of visibility in terms of

collaterals, signages, events & outdoors

- Implementing communication plans to ensure awareness of new product

launches & tariffs

- Planning and timely implementation of all forms of outdoor

advertising & signages. Deployment

plan based on optimum outdoor presence and understanding of local

outdoor media consumption

- Devising and implementing impactful & innovative product promotions.

Create / participate in

relevant events that result in tracking of new product offerings /

initiatives taken by competition

- Deploying media innovations to optimize budgets & maximize impact

- Giving tailored merchandising support for all local events &

promotions and high quality execution

of all forms of retail merchandising

- Enhance the brand preference amongst relevant set of potential

customers & increased trade

preference for the brand

( 5 ) Manager Business Development in Relio Quick India Pvt. Ltd., Lucknow

[ Integrated Marketing Communication Solutions Provider ]

December 2005 - August 2006

- Advertising ( Print / Electronic / Outdoor ), events, products &

sales promotion

- Develop brands & intensify their relationships with consumers

through incisive creativity &

insightful strategy

- Media planning, buying & handling for the clients

- Responsible for conceptualization to execution of projects

- Liaisoning with the vendors to carry out the various marketing

operations

- Managing & assigning targets to the team

- Realisation of the sales

( 6 ) Sales & Marketing Executive in HT Media Ltd., Lucknow

[ Media Conglomerate - Hindustan Times & Hindustan ]

January 2004 - December 2005

- Space selling for advertisements to corporate and retail clients

- Development of new clients and interaction with agencies

- Business development through innovations, to generate additional

revenue apart from routine job

- Devising sales, media & publicity solutions to increase the business

- Visualising all aspects of the job, anticipate eventualities,

problem solving using appropriate

analysis, mobilize resources & ensure co-ordinated work in time

- Achieving sales targets with equal emphasis on recovery

( 7 ) Account Executive in Percept Hakuhodu Pvt. Ltd., Lucknow

[ Consortium Providing Total Advertising Blend ]

July 1999 - December 2003

- Client focus & service - Providing advertising & publicity solutions

to clients and thus getting the

business for the organization

- Planning & strategizing promotional ideas, execution of campaigns in

association with the creative

department. Making presentations to the client and getting approvals

- Expressing information & ideas in a convincing manner, maintaining

two-way communication

- Enhancing the brand value through creativity

- Achieving the sales targets through marketing tools

Some Achievements :

- 'Star Award'for the MTS Brand Launch in U.P. in 2011

- Awarded as 'Outstanding Performance in Marketing' for Uninor launch

in 2010

- Awarded as 'Best Marketing Employee' for the financial year 2008 -

09 by Reliance

Communications Ltd.

- Achieved the position of National No. 1 at brand change roll-out in

Reliance Communications Ltd.

- Star Performer of 2 quarters in H.T. Media Ltd.

- Invited to attend the workshop in Indian Institute of Management (

IIM ), Lucknow

'Pre-release evaluation of an advertisement'

- Economic Times - TAM report on the biggest advertiser in press for

October, 2003

3 page advertisement of Sahara Infrastructure & Housing ( Media -

Rs. 60 million )

- Ad Ex India Report, 2003 :

V Sahara tops spenders on print innovations

V Sahara dominates by accounting 25 % of the spends on TV

channel promotions

- Working knowledge of SAP

- More than 125 articles, book-reviews, letters & other contributions

have been published in various

newspapers and magazines

- Won more than 30 prizes in the debate, essay writing & quiz

competitions

Educational Qualifications :

- Masters in Business Administration ( Marketing ) from AMU, Aligarh

in 1999

- Bachelor of Arts ( Honours ) from AMU, Aligarh in 1997

Personal Details :

Date of Birth : 14th November, 1976

Marital Status : Married

Languages known : English, Hindi & Urdu

Passport No. : J 1077848

Permanent Address : S/o Late Mr. Muhammad Anwar Hanif

3 / 2, Vishwas Khand, Gomti Nagar, Lucknow,

U.P., India

E.Mail : acdxjm@r.postjobfree.com

Mobile : +91-983*******

Reference : Mr Farooq Rizvi - Sales Manager ( Albemarle

Corporation )

2101, Nasmah Tower, Nahda 1, Dubai, UAE

( Atif Hanif )

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