Daniel J. Cobus
*** ******** **. . *******, **. *4677
727-***-**** Mobile . *******@***.***
Senior Sales & Marketing Management Profile
Results proven sales professional with 20 + years of experience in sales / marketing / training,
CPE in the telecommunications, DOD, healthcare, state and local government and education (K
12 and Higher Ed) industries selling technical, complex large account large dollar hardware
and software sales.
Tenacious Resourceful Problem Solver who combines technical knowledge, business acumen to
deliver results. Grew sales from $12 to $18 million in S.E. market through product
repositioning; deployed marketing campaign that led to improved relationships with 5 top end
users. Persuasive Client Focused Communicator with proactive approach and
strong written and verbal communications skills. Maintained effective sales channels and
pricing strategies which are appropriate to the Company’s products within the commercial,
SLED, utility, and government markets.
PROFESSIONAL EXPERIENCE
NORTHERN TECHNOLOGIES GROUP Tampa, FL.
Sales Executive 2012 Present
Position Profile
• Drove the sales of innovative, noninvasive monitoring technologies. These revolutionary
technologies helped to solve "unsolvable" problems that have plagued the healthcare
industry.
• Focused sales team efforts on qualification of high yield prospective clients as opposed to
random
client capture, leading to increase in number of clients w / less time commitments.
• I specialize in Data Center Virtualization, Cloud Computing, Network Infrastructure,
Unified Communications, HVAC Applications and identifying areas to reduce cost and
improving operational efficiencies.
• We partnered with the industry leaders in enterprise data center, communications and
collaboration. These enterprise leaders include: Cisco Systems, VMware, Oracle, EMC,
Brocade
and Riverbed.
• Sold and installed Voice and Data services including phone systems (VoIP, PBX, and Key),
cabling, and service contracts for new server and work station service, customer support,
and
installation, managed services, cloud hosting service.
• Established sales contractor partner channels, trained and properly equipped them to
represent
NTG and its products in an effective and complete fashion; made revisions and adjustments
to
sales channels as appropriate in North America.
Job Duties and Responsibilities
• Deliver profitable software and equipment revenue contribution. Attain key performance
metrics and execute on company initiatives.
• Sold Public and Private Cloud banking/accounting services.
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Daniel J. Cobus, Page 2
COMDESIGN INC., St Petersburg, FL.
Sales and Marketing Rep 2010
2012
• Responsible for prospecting and email campaigns for the identification of potential target
accounts in Florida.
• Achieved penetration of major accounts and nourished relationships in existing accounts.
• Worked closely with partners such as Verizon, AT&T and local system integrators to increase
revenue for Ethernet hardware and IP telephony gear.
• Responsible for selling wireless solutions including a wireless data network, messaging
engines,
application development tools, and integration with major enterprise applications such as bank payment
(ACH, Wire) risk management and fraud detection solutions.
Job Duties and Responsibilities
• Implement and champion strategic direction which impacts critical success factors including
software and equipment contribution, sales productivity, lease percentage rate, percent of
connected product sales.
• Responsible for building strategic relationships with key accounts and conveying ROI value.
• Work with the Area VP of IT Support to develop service strategies that increase sales growth.
Selected Accomplishments:
Marketing / Branding Initiatives – Established strong image for company – Respect, Trust,
Integrity – through marketing activities, including web site message/design, logo development,
and promotional materials. Results included 100% increase in “sellable projects” and stronger
recognition/credibility.
• Business Development – Drove annual revenue increase from $12 million to $18 million in
S.E. market through product repositioning; deployed marketing campaign that led to
improved relationships with 5 top end users.
• Education/Training:
o Knowledge and working experience with:
o Fiber Systems
o Copper Systems, ADC IBDN, Belden IBDN, Panduit, Siemon, Hubbell, CommScope
o Security Systems
o Paging Systems
o Wireless Systems
o Cisco, Mitel, Avaya, Nortel
o VoIP
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Daniel J. Cobus, Page 3
GALAXY ENGINEERING SERVICES Atlanta, GA.
Business Development Rep 2003 – 2009
Job responsibilities include:
• Responsible for building business partnerships and selling Turnkey Engineering Services and RF
Consulting Services these services include:
• Identified target accounts, developed and implemented marketing strategies, led sales presentations,
negotiated and closed contracts, and coordinated and ensured the quality of customer service.
• Advised, supported and tracked/evaluated the performance of distributors and VARs.
• Turnkey Engineering Services
• RF Design & Optimization for technologies such as
• CDMA, GSM, PCS 1900, TDMA, AMPS, D AMPS and iDEN
• End to end LAN/WAN management
• Shared Site Interference Services
Selected Accomplishments:
• Staff Development Focused sales efforts on qualification of high yield prospective clients as
opposed to random client capture, leading to increase in number of clients w / less time commitments.
• Bottom Line Enhancement –Decreased manufacturing cost 11% (with concurrent 17%
product margin increase) through contract negotiation with largest product end user in S.E. territory.
GTE/VERIZON IT, WORLDWIDE SALES –
Temple Terrace, FL.
Global Sales Manager
1990 2002
Responsibilities include management of healthcare/telecommunication major accounts and projects
from
point of contract sale through contract fulfillment. To meet or exceed financial objectives for
operation
margin performance and objectives for customer satisfaction and successful execution of all contract
obligations. Additional responsibilities include the strategic and tactical direction of service bureau
Billing and Clearinghouse products and services and the positioning of these products/services to
maximize sales and profit contribution.
Selected Contributions & Accomplishments:
• Responsible for the selling of Telecommunications IT consulting services.
• Extensive background in the sale of large scale telecommunications products and services,
outsourcing, network services, healthcare, CRM/ERP and e business solutions.
• Extensive background in the sale of cellular Clearinghouse and Billing products and services.
• Contracts resulted in revenue generation of $150,000,000 +.
• Over 120% quota achievement 1990 1999
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Daniel J. Cobus, Page 4
EDUCATION AFFILIATIONS
• Macomb College Computer Science Member, Building
Industry Consulting
• GTE Management Courses Services International
(BICSI)
• GTE Sales/Marketing Courses Association for Computer Operations
• Solution Selling Courses Management (AFCOM), Tampa, FL.
• Coopers & Lybrand – IT Auditing
• Target Account Selling
• AMA Management seminars
• Miller Heiman Executive Impact
• Salesforce, Goldmine, ACT, Saleslogix