PresentK&N Engineering (knfilters.com, aemintakes.com)
Diretor of Ecommerce and Online Marketing
Management of multi-brand Ecommerce and online marketing including web development, SEO,
SEM, social media, email marketing, affiliate program development, creative design, site
optimization, conversion optimization and online customer service activities. Developed
international online sales activities in South America, Australia, Eurpoe and Asia. Online sales
increases of 25% year over year achieved through conversion rate improvement, strong focus on
return on ad spend metric, and expansion of marketing efforts to include targeted email campaigns
and affiliate network development. Expanded ecommerce activities internationally.
2011-2012 Leland Management
Director Technology and Marketing
Responsible for online technology and marketing initiatives for Florida Real Estate Management
firm. Activities included web site redesign to include full integration of customer account
management with web site. Deployment of CRM package, development of email marketing program,
management of direct mail campaign, social media program development, SEO and SEM
2010-2011 Healthy Back, Inc (HealthyBack.com, Sit4Less.com)
Vice President, Ecommerce and Marketing
Responsibility included turn-around management and redevelopment of company’s 10 year old
ecommerce initiatives between healthyback.com, a specialty provider of back-care products with
brick-and-mortar and online presence, and Sit4Less.com, an online-only provider of specialty office
seating and accessories.
P&L responsibility for $10MM ecommerce sales channel with a year over year revenue increase
of 18% on mature brands that had been online for more than 10 years.
Direct management of 4 person marketing team, 10 seat sales/customer support call center, and 4
person ecommerce site merchandising and design team.
Developed strategy and budget for $3 MM corporate marketing budget including catalog and
direct mail for 500,000 name list, radio, email campaigns, affiliate programs and pay-per-click
(PPC) campaigns – a reduction of approximately 20% to prior year.
Ecommerce marketing initiatives included significant focus on organic search results (SEO) and
intensive analytical review of ROI on existing marketing campaigns to reduce underperforming
Increased revenue by 15%.
Reduced marketing spend 20%.
Developed successful affiliate program targeting back related health care providers.
Added live chat tools to ecommerce sites, developed social media programs, redesigned site user
Raised customer satisfaction (as validated through surveys and reviews), and improved brand
netCentrix, llc, Stratford, CT (sold equity interest in company and left for other interests)
Managing Partner, CoFounder, Business Development, Marketing, General Manager
netCentrix was founded as a full-service ecommerce solutions provider offering a full-featured
ecommerce engine in a managed SaaS platform as well as support services in ecommerce marketing,
analytics, and fulfillment process review.
Developed and managed internal business development efforts and marketing initiatives
including PPC campaigns, SEO, and email program to take netCentrix from start-up to multi-
million dollar, recognized brand within our targeted market.
Worked with clients to develop or improve ecommerce marketing campaigns including reviewing
existing or developing new PPC campaigns, developing SEO goals, analyzing catalog
performance, developing and managing email marketing and affiliate programs.
Worked with clients to develop or redevelop site user interface and user experience, implement
new, revenue generating features including recommendation engines, social media integration and
Launched KitchenAid’s initial direct to consumer online initiatives from site design and
development to SEO strategy and coordination with corporate marketing in online marketing
strategy. Sales went from startup to $1 mm/month.
Won WWE from IBM e-services division and reduced their operating costs by more than 50%
while helping them develop features and strategies to improve customer engagement and achieve
sales gains increase of more than 20%.
Launched numerous sites for apparel and related items under the MLB Advanced Media banner
including Major League Soccer (MLSGear.com)Bob Marley and Guns ‘n Roses. Developed the
site features and functions, SEO strategy, and managed PPC and email programs.
2002-2003 SureSource, Inc., Trumbull, CT, August 2002 – August 2003 – On Line Retail.
Director, Technology. reporting to CEO.
Provide leadership in ecommerce platform development, ERP systems and corporate infrastructure
and plan a corporate relocation.
Managed ecommerce development team of 4, responsible for design and development of more
than 50 ecommerce stores operated by SureSource for national brand name manufacturers
including Black and Decker, Orange County Choppers, Conair and others.
Lead implementation of Ecometry ERP system and warehouse management system.
Project Manager for Corporate relocation to new facility for all IT systems.
1999-2002 e-Media, New Canaan, CT
Vice President of Operations
Senior level role to provide strategic and tactical planning for technology systems and application
development in a large scale, high volume ecommerce and video content service provider. Managed
global resources. Managed $15 million budget. Managed staff of 40.
Global ecommerce network deployment
Developed key strategic vendor partnerships resulting in early access to key technologies prior to
general market release.
Lead development of ecommerce integration with video streaming content.
Recruited staff of 40 for systems engineering, application development, application management
and media production.
Developed Network Operations Center (NOC) for globally distributed network
Member of executive management team, providing technical guidance to company direction and
extensive involvement in business development activities with partner development.
1997 -1999 INDATA - Gordon, Haskett & Co., Greenwich, CT
Director of Technical Services.
Provided technology review and direction for the company’s Trading and Portfolio Accounting
Recruited and managed staff to provide customer technical support and training.
Developed and managed $1.2 million operating and capital budgets.
Lead team to define scope for and to develop the online, web based platform for the
Portfolio management product including system architecture for the site, provided process
oversight for the development effort and managed developers to launch as scheduled within
1992-1997 Early career experiences include technology management and sales support roles in technology
consulting firms and in an engineering/manufacturing firm.
Master of Business Administration, Information Systems
1993 magna cum laude
Auburn University, Auburn, Alabama
Bachelor of Science in Finance, 1992
Auburn University, Auburn, Alabama