Search Engine Optimisation, SMO, SEO, Google Analytics, Search Analysi

Lokesh Kumar Teotia

E-Mail: ******.******@*****.***, Mobile

No: +91-921*******

C-232, Sarita Vihar, New Delhi -110076

Continue to be a subject matter expert and result oriented leader in the

field of Internet Marketing, share knowledge, provide training and work

towards the success of the individual, company and the clients.

RESUME SUMMARY:

Total experience 8.3 years, relevant experience in Internet Marketing 6.5

years. Areas of skills include supporting at the middle level, SEO, SMO,

ORM, Google Adwords, advanced SEM techniques and brand promotion.

1 WORKING EXPERIENCE

Sept'13-Till Date

Currently working as a Online Marketing Manager in Seven Seaz Vacations

Pvt.Ltd., New Delhi

Company Profile: Seven Seaz Vacations Pvt.Ltd. is an online travel company

which offer best deals on Flight Tickets, Hotel Bookings, Holiday tour

Packages, Bus and airline reservations for domestic and International

travel needs.

Job Profile:

> Building SEO strategy and SEO strategy execution planning

> Analyse and recommend technical site changes

> Develop monthly/half yearly/annual campaign calendar and roll-out

plans and manage campaigns to meet/exceed objectives

> Monitoring site traffic with regular analysis, Knowledge of Google

Analytics- Reports Creations.

> Create crawl audit, SERPS, rankings, on page, links and competition

analysis reporting

> Keywords and Off Page Assets, Research & Analysis

> Research and Analyse Competitor Links Structure

> Report Generation & Client Coordination

> Working on Web Statistics and Web Analytic Tools - Google Analytic,

GWT, BrightEdge etc

> Leading team of 12 members here & query resolving for them

> Coordinating with search analyst and Content Writers, Interacting With

Programmers and Designers to Coordinate System

> Implementation on on-page factors such as code, Alt Tags, Anchor Tags,

Hyperlinks, Page Navigations, Page-size.

> Responsible for Google site-map creation, Google analytic, webmaster

tool setup

> Working on online display advertising: Google display network, Yahoo

My display, Facebook Ads etc

> Working on social media optimization

> Use of tools including MOZ, Majestic SEO, Google Analytics, Google

Webmaster Tools, Ahrefs and other popular SEO tools

> Working on Affiliate marketing and email marketing

> Coordinating with clients on a weekly/monthly basis

> Brand Promotion, Online Reputation Management

> Working on blog customization and posting

Dec'09-30Aug'13 (3.10 years)

Worked as a Sr. SEO & then SEO Team Lead in AlwaysOnVacation Inc., Noida.

Company Profile: AlwaysOnVacation is one of the largest vacation rental

marketplaces in the world with over 60,000 properties in 120 countries. The

company operates the AlwaysOnVacation brand in 16 global markets and

languages.

Job Profile:

> Will be responsible for Website Analysis, Keywords Research &

Analysis, Competitors analysis, Title Tag Optimization, Meta Tag

optimization, Content optimization, W3C validation, Image & hyper-link

optimization.

> Brand Promotion, Online Reputation Management

> Coordinating business efforts with clients on a weekly/monthly basis.

> Expertise in Web Statistics and Web Analytic Tools - Google Analytic,

BrightEdge, Omniture

> Implementation on on-page factors such as code, Alt Tags, Anchor

Taqgs, Hyperlinks, Page Navigations, Page-size.

> Building SEO Strategy and SEO Strategy Execution Planning.

> Handling FTP manager creating & uploading website site pages.

> Conceptualize ideas to enhance the existing products on the site.

> Coordinating with search analyst and Content Writers, Interacting With

Programmers and Designers to Coordinate System

> Research and Analyse Competitor Links Structure.

> Responsible for Google site-map creation, Google Base Feeds.

> Forum posting, Search Engine Optimization Projects employing method

including Keywords.

> Ranking & Traffic Analysis and Reporting.

> Manage Google Adwords Campaign (PPC) for all the clients (US &

European Market)

> Keywords in order to increase ranking and overall effectiveness of

SEM.

> Expertise in directory submission, Article Submission, Social Book

Marking, Classifieds Submission, RSS Feeds Creation-Submission,

Crawler Submission & Blog Posting.

> Keywords Research through search engine friendly tools, analysing,

Implementing, Meta Tags creations. Promote the Keyword to increase the

traffic rates to our site.

> Keyword analysis, ranking & analysis reports for Keyword management in

Google.

> Expertise in handling dedicated link building projects & keeping

direct Interaction with US & UK based clients. Also, checking quality

of links for the link building projects & SEO projects

Nov'08 -Dec'09

One year experience in Tripster Solution Pvt.Ltd., Gurgaon as a SEO

Executive.

Company Profile: Globester.com is a leading global online travel services

company specializing in airline tickets, cheap international flights,

hotel, cruises and vacation packages to worldwide international

destinations.

Oct'07 -Nov'08

One year experience in Akriti Softwares Pvt.Ltd., Sector-63, Noida as a SEM

Executive.

Company Profile: Akriti Softwares have expertise in web designing, web

application development, custom software development, e-commerce

application development and search engine optimization.

Jun'06 -Oct'07

One year & 4 months experience in Innodata Isogen Pvt.Ltd., Sec-16, Noida

as Data Processor (In Quality Assurance Dept.)

Company Profile: Innodata is a leading services company providing content

solutions, data analytics and related services to publishers, information

providers, and enterprises.

Mar'05 -Jun'06

One year & 3 months experience as a Digital Cartographer (GIS Engg.) in

Infotech Enterprises Ltd., Sector-1, Noida.

Company Profile: Infotech Enterprises provides leading-edge engineering

solutions, including product development and life-cycle support, process,

network and content engineering to major organizations worldwide.

PROGRAMMING & TECHNICAL SKILLS

Tools: Google Analytics, Google-Yahoo-Bing Webmaster, Google Keyword

Planner, Bright Edge, Ginza Metrics, Torbit Secure, CMS-

Wordpress/Magento, Reciprocal & back-link checker, Email & URL

Extractor, XML Site-maps, Page Rank Checker, Submit Express, Keyword

tracker, keyword Density, Page Speed, Google-Yahoo-MSN Maps, W3

Validators, href.org, Robots.txt Checker, Whois, Domain Tools,

Freewebtraffic, Seobook, Seomoz, Seochat, SM2/Radian6/SWIX, Google

Website Optimizer, Traffic Estimator, Yahoo Search Marketing, Google

Adwords, Google Custom CSS-HTML Ads, Google Trends, Google-Yahoo-MSN

Maps, Google Local, Google Apps, Wordtracker, Keyword Discovery,

Buzzstream, Keyword Density Analyzer

Toolbar/Plugins Using: SEMRush, SEOquake, SEOBOOK, Web Developer,

Yonoo, Google Pagerank, quirk SearchStatus, RoboForm etc.

WEB Technology: HTML, DHTML, XML, CSS, JAVASCRIPT, Adobe Dreamweaver,

Photoshop, Flash

Platform: MS-DOS, Linux, Windows 9X Series, Windows XP, Windows 7, 8

2

3 PROFESSIONAL EXPERTISE

Extensive experience in Search engine optimization (SEO/SEM), Internet

Marketing activities such as:

Keyword Research: Researching the best keywords using tool as Word Tracker,

keyword Discovery etc., with less competition and high search volume for

high Ranking of website.

Keyword Analysis : Google Analytics for better results, from where visitors

are coming to our site and why they are going back and how we can stay them

at our site.

On-Page Optimization: Title / Meta Tag Creation, Check Page Validation,

Internal linking, Site map Structure ( HTML / XML ), XML Feeds, Content

optimization, Code Optimization, Image optimization, Header Tags.

Off Page Optimization: Search Engine Submission ( Google, Yahoo, MSN ),

Directory Submission, Link Submission, Blog Submission, Article Submission,

RSS Submission, Link Exchange, Press Releases, Forum Submission, Answer

Posting, Social Book Mark, Profile Creation, Google Group Discussion,

Social Media Optimisation (SMO)

Brand Promotion: Brand engagement and reputation management

Google Adwords: Creating Campaigns/Adgroups/Adcopies, Bid Management,

Managing CPC & CTR

ACADEMIC QUALIFICATIONS

< Higher Secondary Education (12th Standard) in 2000 from C.B.S.E Board

< Secondary Education (10th Standard) in 1998 from C.B.S.E Board

PROFESSIONAL QUALIFICATION

Master of Computer Applications (M.C.A) in 2008 from

Annamalai University, New Delhi

PG Diploma in Computer Applications (P.G.D.C.A) in 2005 from

Annamalai University, New Delhi

Bachelor of Computer Applications (B.C.A) in 2004 from

INMANTEC Business School, Ghaziabad

4 PERSONAL DETAILS

Date of birth : 30th Dec,1984

Father Name : Shri Digraj Singh

Gender : Male

Language Known : English and Hindi

Martial Status : Married

Skype Name : mr.lokesh

Hobbies : System administration, Playing computer

games, Internet surfing,

Networking, Trouble

shooting Operating System & Road Trips.

Date:

(LOKESH KUMAR TEOTIA)

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