EZEQUIEL LO CANE

+549**-******** Twitter @zeke_lo_cane

www.linkedin.com/in/ezequiellocane http://pinterest.com/zekelocane/

MAIN COMPETENCIES

Strategic Vision

Team leader

Innovator with communication abilities

Change Adaptation Capability

MAIN EXPERTISE

eCommerce, Digital/Mobile Marketing and Business Development

Latin America: mainly Argentina, México, Brazil, Chile and Colombia

Information Technology, Telecommunications, Entertainment, C&G, Banking and Government

EDUCATION

Master in Business Administration (MBA) - CEMA - 1994 - Argentina.

B.S. in Information System - Universidad CAECE - 1992 - Argentina.

REFERENCES

Look at http://www.linkedin.com/in/ezequiellocane to any of recommenders.

MAIN WORK HISTORY (DETAILS ON NEXT PAGE)

Entrepreneur

SyscomCipher – Business Development Director – April 2012 – Present

Vistage – eCommerce and Digital/Mobile Marketing Speaker – January 2014 – Present

Iman – Digital Marketing Agency– Founder, CEO / CFO – June 2007 – May 2012

Suma3 Communication and Marketing Agency – Digital Marketing Director & Managing Partner – July

2008 – December 2011

SW Factory – Software House Owner – 1993 - 1994

Employee

Hewllet Packard - Sales Manager - April 2008 – December 2008

Microsoft Licensing Manager – January 2007 – December 2007

Microsoft Solution Partners Manager – December 2005 – December 2006

NCR Teradata - Territory Manager – April 2003 – September 2005

IBM Business Partner Manager – July 2002 – March 2003

IBM Territory Manager for Government and Telecommunication – June 2002

IBM Application Development Brand Manager – Julio 1998 - December 1998

IBM Marketing Lead – January 1996 – December 1997

Andersen Consulting – Senior Consultant - Abril 1994 - November 1995

Programa de las Naciones Unidas para el Desarrollo – Project Manager - August 1993 - April 1994

Coopers & Lybrand – Project Manager – March 1990 – August 1993

ACADEMIC

ITBA. Business School & LearningLAB. Facilitator, Collaborator and Professor. – March 2012 –

Present

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EZEQUIEL LO CANE

+549**-******** Twitter @zeke_lo_cane

www.linkedin.com/in/ezequiellocane http://pinterest.com/zekelocane/

WORK HISTORY (DETAILS)

SyscomCipher

April 2012 – Present

Manage the growth of SyscomCipher business focused on Digital Marketing, UX/CX

Management, ecommerce and B2B Integration & Supply Chain.

Increase and improve the business regionally

Improve alliances

Vistage

January 2014 – Present

To advise and to share trends about eCommerce and Digital/Mobile Marketing to the members and

groups within Vistage.

imán interactive

June 2007 – Mayo 2012

Co-founder & owner, focused on CEO/CFO roles

Interactive marketing and communication agency with solutions at digital marketing in the

online and mobile areas. Digital marketing projects, eCommerce, Community

management, loyalty campaigns and demand generation on mobile 2.0, web 2.0. Social

Media.

Customers: Disney LATAM (mobile 2.0), Intel LATAM (Community 2.0), Roche (web

monitoring) Redhat South Cone (demand generation 2.0), SAP LATAM (loyalty 2.0

and traditional) and S&ME; at Argentina, México, Brazil and Chile.

Suma3 / joint-venture with iman interactive

July 2008 – December 2011

Commercial Managing Partner

Digital Marketing Director

Projects:

o Intel Community Management Project for LATAM Director

o México: intel, Microsoft, Banamex and Government) Director & Digital Project for

S&ME as advisor

o Brazil (intel, Itautec) digital projects, as projects Director

Hewlett Packard

April 2008 – December 2008

Sales Manager: Develop a new territory area

Microsoft

December 2005 – December 2007

Licensing Manager for Corporate Account Sales Team

o 104% overachievement at middle fiscal year & Business metrics achieved on Q2 –

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EZEQUIEL LO CANE

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before timeframe committed

Solution Partner Manager for Enterprise Group, Information Worker Products Group

o 120% sales overachievement & Marketing commitment outstand, Business

Intelligence and IW partners recruitment success process

o LATAM Excellence Award to the best Partner Sales Plan Executive & SEARCH

Award to for the best search reference case (partner & customer integrated) at

LATAM. Local Award base on Desktop Deploy Plan to improve desktop

deployment rates, leveraging future revenue improvements.

NCR Teradata

March 2003 – September 2005

Territory Manager for Communication and Financial markets.

Managed people in order to make them winners on the new challenges

Designed the strategy and developed the tactics to

o Improve Teradata positioning at local financial market such as the new customers:

Banco Patagonia, Argencard/Mastercard; Banco de la Nacion Argentina (BNA); and the

win-back against SAS within VISA

o Increasing by 50% the potential revenue

o Gain new potential customers by 80%

IBM

November 1995 – March 2003

Software Division.

Business Partner Manager.

o Designed the strategy and tactics to improve the resellers/channels chain for the

IBM Software business.

Territory Manager.

o Government customers: AFIP, ANSES, Gobierno de la Ciudad de Buenos Aires and

Ministerio de la Provincia de Buenos Aires

o Increased customers data bases by over 15% significantly increasing the invoicing

and overachieving the targeted commercial objectives in less than the scheduled

deadlines.

o Coordination, supervision and leadership of groups of heterogeneous professionals

in its roles and functions to reach established objectives responding to prospects’ or

customers’ needs.

Application Development Brand Manager (VisualAge, the previous Wesphere brand).

o Designed the strategy to improve the positioning of the new brand

o Managed pre-sale professional make them result oriented

o Improved from 30% achievement, until 3Q of Fiscal Year, to 110% in only 3 months

(4th quarter).

o Accustomed to select and to lead work teams (direct reports) and influence peers,

indirect reports and sales teams obtaining pre-established results.

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EZEQUIEL LO CANE

+549**-******** Twitter @zeke_lo_cane

www.linkedin.com/in/ezequiellocane http://pinterest.com/zekelocane/

Marketing Lead for South Cone Software Division.

o Defined the strategy to positioning the IBM Software brands (new start business d i-

vision) on the local market

Managed pre-sale professional make them result oriented

Helped to increased revenue booked against maintain resources

Improved 5 times its exposure in communication media.

Generated new marketing programs with business partners and universities

Organized the greatest events in attendance until that moment.

Consulting Services.

Banking consultant

o Design and commercialization of Solutions for Business and Computer science for

Banks, Financial companies, Insurance agencies, Petrochemicals and Massive Co n-

sumption.

Andersen Consulting

April 1994 - November 1995

Consultant.

Led groups – no less than 5 and no more than 10 - for the implementation of new models of

post-privatization business and reengineering of administrative and accountable processes,

complying with scheduled times and awaited results.

PNUD Programa de las Naciones Unidas para el Desarrollo

August 1993 - April 1994

Cancillería Argentina – Project Manager.

Conducted diverse analysis and feasibility studies of software for companies in different

sectors.

Free Lance

Software House Owner, 1993.

Stock System Analysis, Design and Development for textile factory.

Reorganization Project for a textile company leading consultancy activities for business

processes and information technology structure definition.

Coopers &Lybrand

March 1990 - August 1993

Project Manager.

Reengineering and Logical Design of the main business functions. Macro definition of

administrative functions. For a manufacturing company.

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