EZEQUIEL LO CANE
+549**-******** Twitter @zeke_lo_cane
www.linkedin.com/in/ezequiellocane http://pinterest.com/zekelocane/
MAIN COMPETENCIES
Strategic Vision
Team leader
Innovator with communication abilities
Change Adaptation Capability
MAIN EXPERTISE
eCommerce, Digital/Mobile Marketing and Business Development
Latin America: mainly Argentina, México, Brazil, Chile and Colombia
Information Technology, Telecommunications, Entertainment, C&G, Banking and Government
EDUCATION
Master in Business Administration (MBA) - CEMA - 1994 - Argentina.
B.S. in Information System - Universidad CAECE - 1992 - Argentina.
REFERENCES
Look at http://www.linkedin.com/in/ezequiellocane to any of recommenders.
MAIN WORK HISTORY (DETAILS ON NEXT PAGE)
Entrepreneur
SyscomCipher – Business Development Director – April 2012 – Present
Vistage – eCommerce and Digital/Mobile Marketing Speaker – January 2014 – Present
Iman – Digital Marketing Agency– Founder, CEO / CFO – June 2007 – May 2012
Suma3 Communication and Marketing Agency – Digital Marketing Director & Managing Partner – July
2008 – December 2011
SW Factory – Software House Owner – 1993 - 1994
Employee
Hewllet Packard - Sales Manager - April 2008 – December 2008
Microsoft Licensing Manager – January 2007 – December 2007
Microsoft Solution Partners Manager – December 2005 – December 2006
NCR Teradata - Territory Manager – April 2003 – September 2005
IBM Business Partner Manager – July 2002 – March 2003
IBM Territory Manager for Government and Telecommunication – June 2002
IBM Application Development Brand Manager – Julio 1998 - December 1998
IBM Marketing Lead – January 1996 – December 1997
Andersen Consulting – Senior Consultant - Abril 1994 - November 1995
Programa de las Naciones Unidas para el Desarrollo – Project Manager - August 1993 - April 1994
Coopers & Lybrand – Project Manager – March 1990 – August 1993
ACADEMIC
ITBA. Business School & LearningLAB. Facilitator, Collaborator and Professor. – March 2012 –
Present
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EZEQUIEL LO CANE
+549**-******** Twitter @zeke_lo_cane
www.linkedin.com/in/ezequiellocane http://pinterest.com/zekelocane/
WORK HISTORY (DETAILS)
SyscomCipher
April 2012 – Present
Manage the growth of SyscomCipher business focused on Digital Marketing, UX/CX
Management, ecommerce and B2B Integration & Supply Chain.
Increase and improve the business regionally
Improve alliances
Vistage
January 2014 – Present
To advise and to share trends about eCommerce and Digital/Mobile Marketing to the members and
groups within Vistage.
imán interactive
June 2007 – Mayo 2012
Co-founder & owner, focused on CEO/CFO roles
Interactive marketing and communication agency with solutions at digital marketing in the
online and mobile areas. Digital marketing projects, eCommerce, Community
management, loyalty campaigns and demand generation on mobile 2.0, web 2.0. Social
Media.
Customers: Disney LATAM (mobile 2.0), Intel LATAM (Community 2.0), Roche (web
monitoring) Redhat South Cone (demand generation 2.0), SAP LATAM (loyalty 2.0
and traditional) and S&ME; at Argentina, México, Brazil and Chile.
Suma3 / joint-venture with iman interactive
July 2008 – December 2011
Commercial Managing Partner
Digital Marketing Director
Projects:
o Intel Community Management Project for LATAM Director
o México: intel, Microsoft, Banamex and Government) Director & Digital Project for
S&ME as advisor
o Brazil (intel, Itautec) digital projects, as projects Director
Hewlett Packard
April 2008 – December 2008
Sales Manager: Develop a new territory area
Microsoft
December 2005 – December 2007
Licensing Manager for Corporate Account Sales Team
o 104% overachievement at middle fiscal year & Business metrics achieved on Q2 –
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EZEQUIEL LO CANE
+549**-******** Twitter @zeke_lo_cane
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before timeframe committed
Solution Partner Manager for Enterprise Group, Information Worker Products Group
o 120% sales overachievement & Marketing commitment outstand, Business
Intelligence and IW partners recruitment success process
o LATAM Excellence Award to the best Partner Sales Plan Executive & SEARCH
Award to for the best search reference case (partner & customer integrated) at
LATAM. Local Award base on Desktop Deploy Plan to improve desktop
deployment rates, leveraging future revenue improvements.
NCR Teradata
March 2003 – September 2005
Territory Manager for Communication and Financial markets.
Managed people in order to make them winners on the new challenges
Designed the strategy and developed the tactics to
o Improve Teradata positioning at local financial market such as the new customers:
Banco Patagonia, Argencard/Mastercard; Banco de la Nacion Argentina (BNA); and the
win-back against SAS within VISA
o Increasing by 50% the potential revenue
o Gain new potential customers by 80%
IBM
November 1995 – March 2003
Software Division.
Business Partner Manager.
o Designed the strategy and tactics to improve the resellers/channels chain for the
IBM Software business.
Territory Manager.
o Government customers: AFIP, ANSES, Gobierno de la Ciudad de Buenos Aires and
Ministerio de la Provincia de Buenos Aires
o Increased customers data bases by over 15% significantly increasing the invoicing
and overachieving the targeted commercial objectives in less than the scheduled
deadlines.
o Coordination, supervision and leadership of groups of heterogeneous professionals
in its roles and functions to reach established objectives responding to prospects’ or
customers’ needs.
Application Development Brand Manager (VisualAge, the previous Wesphere brand).
o Designed the strategy to improve the positioning of the new brand
o Managed pre-sale professional make them result oriented
o Improved from 30% achievement, until 3Q of Fiscal Year, to 110% in only 3 months
(4th quarter).
o Accustomed to select and to lead work teams (direct reports) and influence peers,
indirect reports and sales teams obtaining pre-established results.
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EZEQUIEL LO CANE
+549**-******** Twitter @zeke_lo_cane
www.linkedin.com/in/ezequiellocane http://pinterest.com/zekelocane/
Marketing Lead for South Cone Software Division.
o Defined the strategy to positioning the IBM Software brands (new start business d i-
vision) on the local market
Managed pre-sale professional make them result oriented
Helped to increased revenue booked against maintain resources
Improved 5 times its exposure in communication media.
Generated new marketing programs with business partners and universities
Organized the greatest events in attendance until that moment.
Consulting Services.
Banking consultant
o Design and commercialization of Solutions for Business and Computer science for
Banks, Financial companies, Insurance agencies, Petrochemicals and Massive Co n-
sumption.
Andersen Consulting
April 1994 - November 1995
Consultant.
Led groups – no less than 5 and no more than 10 - for the implementation of new models of
post-privatization business and reengineering of administrative and accountable processes,
complying with scheduled times and awaited results.
PNUD Programa de las Naciones Unidas para el Desarrollo
August 1993 - April 1994
Cancillería Argentina – Project Manager.
Conducted diverse analysis and feasibility studies of software for companies in different
sectors.
Free Lance
Software House Owner, 1993.
Stock System Analysis, Design and Development for textile factory.
Reorganization Project for a textile company leading consultancy activities for business
processes and information technology structure definition.
Coopers &Lybrand
March 1990 - August 1993
Project Manager.
Reengineering and Logical Design of the main business functions. Macro definition of
administrative functions. For a manufacturing company.
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